Sherrilynne Starkie

FEBRUARY 13, 2018

Today, consultants identify potential partners whose social media activities add value. Few companies outsource all social media activity to agencies or consultants. Checking and adjusting ad programs is a daily activity to maximize ad budgets. Other influencer relationships are important too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JANUARY 2, 2018

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Media and influencer relationships such as Cision, Agility PR Solutions, MuckRack, etc. Make this your breakthrough year.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

NOVEMBER 4, 2012

The controversy, fanned by blogger activity, lead to a heated local debate with NDP candidate Peggy Nash who said she wouldn’t support the digital copyright bill as it was written at that point in time. Lessons learned about online grassroots movements: These groups have real influence. Activity can be undisciplined.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

JULY 19, 2013

It’s just good basic communications best practices, but you’d be amazed by how many companies and brands just keep on tweeting without linking that activity to organizational objectives. Those with between 500 to 2,500 followers will likely be active personal users, small companies or less active corporate or brand users.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

FEBRUARY 13, 2012

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The Klout 50 ranks the most social CEOs in the USA by influence. It displays the news that is most popular in Reuters social network.

Wireless 292

Wireless Klout Module Directory 292

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. It includes other influencers such as members of the public who have large or loyal social media followings.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

MAY 23, 2018

Klout, once known as the arbiter of social media influence is shutting down. Active Status, Video Editing, Trending Topics and Smart Replies all support personal branding exercises with easy to use automation. Now, Facebook says users can report conversations straight through their iOS or Android mobile devices. May 23, 2018.

Klout 170

Klout Features Social Media Lithium 170

Sherrilynne Starkie

MARCH 8, 2015

But marketing communications professionals need to use more relevant metrics to accurately evaluate digital communications activity. Finding and building relationships with key influencers is the key to the ROI of content marketing. Indeed, Twitter needs to clear out the deadwood.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

FEBRUARY 8, 2018

For the first time ever, Facebook lost about a million daily active users in the US and Canada. Influencer relations: Number of Instagram influencer posts doubled. Looking to strengthen influencer relations activity? Influencer posts doubled to 1.5 Follow List. Embed List. Facebook loses a million users.

Facebook 45

Facebook Instagram Influencer Activities 45

Sherrilynne Starkie

MARCH 2, 2020

Digital marketing is interconnected, and all activities are dependent upon each other to gain the most value for marketing budgets. If PR coverage is not part of the mix, other activities will struggle to deliver the desired results. It’s important to build a rapport with reporters and influencers before you ever pitch a story.

News 404

News Report Software Badge 404

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 8, 2018

Writing A foundational skill required to convey ideas, persuade and build influence. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Project plans, timelines, resources and budgets, activity reports, program evaluation. Skills Why How.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

NOVEMBER 15, 2018

Now just one tap on a Pin in the following tab will take users directly to a website for more information from the creators, driving traffic to influencers, publishers and brands. Instagram is rolling out a “Your Activity” feature, which includes tools for setting daily time limits and the option to temporarily mute push notifications.

News 150

News Social Media Health Care LinkedIn 150

Sherrilynne Starkie

JULY 3, 2018

It was hard to understand what the corporate objectives were which, of course, would influence how the marketing and communications goals and objectives would be set. You can adjust your strategy going forward when you see where high value activities have impact. Communicators were kind of cut off or not always invited in.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

MARCH 8, 2014

While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. You’ll gain insight into who has actual influence (not just popularity) in your community to focus on building relationships of real value.

Analytics 294

Analytics Content Marketing Wikipedia 294

Sherrilynne Starkie

AUGUST 1, 2018

Influencer marketing comes to Snapchat. A new activity dashboard for Facebook and Instagram. Today Facebook announced a new activity dashboard to help people manage their time on Facebook and Instagram. Think Facebook Live, but use pre-selected videos instead. It lets Group hosts share video streams within the group.

Social Media 42

Social Media Marketing LinkedIn Instagram 42

Sherrilynne Starkie

FEBRUARY 20, 2018

Influencer marketing. The social media consultant will research and identify suitable influencers, craft a story pitch and negotiate deals. The social media consultant will research and identify suitable influencers, craft a story pitch and negotiate deals. The bullets above are examples of link-building activities.

Consultant 220

Consultant Social Media Marketing Skills 220