Twist Image

DECEMBER 6, 2012

How important is a formal education for a career in marketing? What about digital marketing and social media? Universities and colleges now offer courses in the area of digital media, online strategy, social media, web analytics, search engine marketing and more. I get asked this question a lot. I am certifiable.

Blogroll 109

Blogroll Social Media Tumblr Yahoo 109

Harp Interactive

JANUARY 27, 2010

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. In it’s most simple explanation, an Engaged Social Presence is when you are actively participating in the social media platforms in which you belong. What is the difference?

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Kikolani

JUNE 4, 2013

Twitter is one of my favorite networks to engage upon, primarily because you don’t have to wait until someone follows you to communicate with them and updates are fast to read as well as send at only 140 characters long. Plus, there are a ton of great tools for Twitter. Who Needs a Twitter CRM Tool. Let’s find out.

Communities 166

Communities Twitter FeedBlitz Reputation 166

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day.

Sites 105

Sites News Strategy Twitter 105

Dave Fleet

NOVEMBER 9, 2016

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person. Here are a few thoughts from my perspective.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Adam Sherk

NOVEMBER 18, 2009

Despite this, fans are passionately supporting and discussing their teams through a range of social media outlets, in particular Twitter and Facebook. In the table below the 32 NFL teams are ranked by the total number of followers/fans on their official Twitter accounts and Facebook pages.

Team 209

Team Twitter Facebook Sports 209

Adam Sherk

JUNE 15, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on Twitter: Who is Making the Most Impact? by Adam Sherk on June 15, 2010 I have done several posts on news organizations and Facebook recently so I thought it was time to switch things up and look at Twitter again. 2,461,060 2 @cnnbrk 77.3%

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News Sites Twitter Digg 165

Adam Sherk

JANUARY 12, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular NBA Teams on Twitter and Facebook by Adam Sherk on January 12, 2010 NBA players, like many professional athletes, have taken social media by storm, but what about their teams? So what should NBA teams be doing on Twitter and Facebook?

Team 179

Team Twitter Facebook Press Release 179

Small Business Mavericks

JANUARY 16, 2013

Social media is good for more than just marketing or schmoozing. Here are a few I recommend: Google Alerts. Google Reader. Google will notify you when those keywords are mentioned online – in a blog post, on a website, in social media, or wherever. TweetDeck is owned by Twitter. TweetDeck or HootSuite.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

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Press Release Twitter URL RSS 145

Kikolani

MAY 24, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 53 Actionable Content Marketing Metrics – Content marketing is about attracting the right target audience and getting them to take appropriate action as a result of engaging with your content.

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Domain Name FeedBlitz Marketing Hotels 126

Buzz Marketing for Technology

FEBRUARY 18, 2010

I can say that life was a lot more chaotic before I found Google Reader (hat tip to Robert Scoble who turned me on to Google Reader). A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader).

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 130

Social Media Metadata Flipboard Metrics 130

Kikolani

MARCH 29, 2013

How to Get Testimonials for Your Business or Blog Using Twitter for Social Proof – Want to get testimonials from customers for your business or readers for your blog? Find out how to use Twitter as your source of social proof testimonials. Join Me Tonight on Google+. Blogging / Content. Here’s how I did it.

Mashup 122

Mashup Resources FeedBlitz RSS 122

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

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Study News Press Release Report 147

Adam Sherk

SEPTEMBER 17, 2009

To judge user engagement and activity, I also calculated the average number of “likes” and comments that the last 10 updates/links to each page received. Fox News is strongly ahead in terms of fan engagement and activity – their like and comment numbers are significantly greater than any of the other sites. NPR 489,413 513.5

Sites 238

Sites News Engagement Facebook 238

Kikolani

APRIL 11, 2012

Actively develop your reputation by creating “positive” content. With those two techniques in mind, here are six simple, yet effective tools that might help you along the way to monitor what people are saying about you as well as actively develop and influence your online reputation. ” Twitter Search RSS Feeds.

Reputation 167

Reputation Blogger Tools RSS 167

Adam Sherk

DECEMBER 22, 2009

Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events, people, movies, etc. And throughout December we’ve gotten top 2009 searches lists from Google , Yahoo , Bing and Ask. Which Twitter profiles built up the most followers and engagement? What types of stories got the most retweets?

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

DECEMBER 20, 2010

Another year has passed and that means it is time for marketing blogs to do their obligatory top posts of the year roundups. Here are my 10 top posts of the year by pageviews: The Most Overused Buzzwords and Marketing Speak in Press Releases. The Most Popular MLB Teams on Twitter and Facebook. So yes I’m joining the club.

Sports 126

Sports News SEO Press Release 126

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore.

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Vocus SEO Social Media Press Release 166

Justin Levy

JANUARY 13, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! link] This comment was originally posted on Twitter [link] unmarketing Great post.

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RSS Hubspot Google Reader Feed 124

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. How do you know if your market is active in social media?

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B2B Social Media Proposal Google Reader 130

Adam Sherk

JANUARY 6, 2010

To investigate further I did a quick check for Twitter activity. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! I didn’t find any shared newsweek.tumblr.com URLs through Bit.ly

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

OCTOBER 6, 2010

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. PostRank has a comparison tool that uses its Domain Activity API to measure total engagement based on user participation across multiple social platforms.

Sites 176

Sites News Postrank Engagement 176

Buzz Marketing for Technology

JUNE 27, 2008

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. Become a Knowledge Management Ninja with Google Reader. I have been using various RSS readers for nearly five years now - Ive tried them all. However, none matches the power of Google Reader. Micro Persuasion.

Google Reader 273

Google Reader Google Bookmarklet RSS 273

Adam Sherk

AUGUST 16, 2010

According to Ruder Finn the page currently has a daily active user base of over 10,000 fans. Some marketers have felt that the guidelines are too limiting or controlling, but among other things Facebook is trying to prevent significant manipulation of the news feed. And many fans are coming back regularly.

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RFI Guidelines Facebook Press Release 156

Adam Sherk

MAY 4, 2010

Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question. In my post on the most popular NBA teams on Twitter and Facebook (and the more recent one on MLB teams ) I looked strictly at the following each team has built up. 2527 2 Denver Nuggets 151,165 784.3

Team 165

Team Engagement Facebook Press Release 165

Viper Chill

MARCH 21, 2013

Some of the biggest news in the blogging world over the last week was without a doubt Google’s announcement that on June 1st, they’re closing Google Reader. Paraphrasing their own words, the usage of Reader is smaller than ever, and Google want to focus on fewer products. ProBlogger: 94,647.

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RSS Feed Feedly FeedBurner 78

Adam Sherk

FEBRUARY 17, 2010

But at this early stage, how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. Related posts: Google Social Search: Are You in Your Target Audiences’ Social Circles?

Sites 118

Sites News Google Facebook 118

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

This is a guest post by David Siteman Garland, author of newly released book Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. It seems no matter what they post, their readers and followers respond and engage with them as a result. For some it is Twitter and Facebook.

Industry 248

Industry Hosting Social Networking News 248

Adam Sherk

OCTOBER 27, 2009

Since many stories do not appear to allow comments this results in quite a few “popular” stories with zero comments, which sends a mixed message to users: NewsPulse is still in beta so there’s likely to be some changes based on user activity and input. What Horrible Things Did Time Magazine Do in 1964?

Content 112

Content Press Release Digg Survey 112

Adam Sherk

JANUARY 21, 2010

The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable. A similar difference exists for microblogging sites like Twitter. Newspaper journalists were the most likely to report using no social media tools (21%). What Horrible Things Did Time Magazine Do in 1964?

Social Media 122

Social Media Press Release Microblogging Survey 122

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Content aggregators, RSS readers and new social networks are all aiming to deliver the most sought-after content to the people who want the news, wherever they are comfortable. Some of these sites also offer the ability to have commentary, including Facebook, Google Reader, FriendFeed, SocialMedian, and many others.

Aggregator 151

Aggregator Content Digg Posterous 151

Adam Sherk

APRIL 26, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 149

News Module Widget Facebook 149

Adam Sherk

SEPTEMBER 23, 2009

After reviewing several days’ worth of activity, I have to say that nearly anything Fox News posts to its page ends up getting a decent amount of likes and comments from fans. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 104

News Engagement Facebook Press Release 104

Adam Sherk

JANUARY 26, 2010

Advantage: SAINTS __ 2nd Quarter: Digg Ok, which team has seen the most activity on Digg? Advantage: COLTS __ 4th Quarter: Twitter It gets worse on Twitter – from what I can see neither team has an official profile. Too bad the teams aren’t choosing to directly engage their fans via Twitter. How about the players?

Team 150

Team Social Media Digg Press Release 150

Adam Sherk

MARCH 16, 2010

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. It should be noted that there many forms of real-time search, including Twitter Search itself and sites like OneRiot , Collecta and Topsy , among others.

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Sites News Yahoo Engineering 143