Harp Interactive

OCTOBER 6, 2010

Pretty powerful metrics for any type of business. Thanks to their inherent viral features (such as activity feeds, friend invites, notifications etc), social networks provide the ideal platform for spreading the word about your campaign and your brand. Common Promotion Types and When to use Them.

Types 317

Types Facebook Notification Survey 317

yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. This goes into the News Feed. #7

Feed 145

Feed Feedly News Facebook 145

Ignite Social Media

APRIL 2, 2020

There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. What Type of Content Works & Doesn’t Work on TikTok? What Works.

Marketing 217

Marketing Authentication Trends Feed 217

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. Types of ephemeral content on social media Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours.

Strategy 113

Strategy Content How To Marketing 113

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market? What are you about?

Feed 167

Feed Feedly Metrics News 167

Jon Loomer

JANUARY 11, 2018

A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. I guess that means changes are coming… “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” ” Is this true??

Feed 158

Feed Feedly News Engagement 158

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 115

B2B Influencer Brands Marketing 115

Ignite Social Media

JUNE 28, 2022

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach.

Video 146

Video Content Marketing YouTube 146

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? Why wouldn’t you want to market your business on the biggest social media platform out there?

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

Statistics 141

Statistics Social Media Video Marketing 141

Rebekah Radice

JULY 15, 2019

Still, there are some types of video that are more engaging than others. That’s why I’ve pulled together a list of the top types of video every business should create. The Most Engaging Types of Video Content You Need to Create. Give a peek at team building days and activities. Thought Leadership Videos.

Types 119

Types Video Content Case Study 119

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok users are active and engaged – the perfect marketing combination. Engagement.

Tips 52

Tips Marketing Trends Influencer 52

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Keyhole.co

OCTOBER 19, 2023

Product/business name] is here to revolutionize the way you [activity related to the product/business]. Transform your [activity related to product/business] with [product/business name]. Introducing [product/business name] – your ultimate companion for [relevant industry/activity]. Product promotion 1. Upgrade today!

Types 59

Types Instagram UGC Collaboration 59

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Ignite Social Media

AUGUST 1, 2022

Even so, it seems that many users and marketers aren’t quite certain who specifically is using Instagram regularly. With all of that activity, it seems reasonable that people would do a deep dive into the demographic breakdown of who is using Instagram and why. The Bottom Line for Marketers. of the total).

Instagram 169

Instagram Statistics Meme Social Media 169

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. TikTok is the sixth most popular app globally based on the number of monthly active users. . The exception is the first: In-Feed Video ads.

Advertising 142

Advertising Marketing Campaign Hashtag 142

agora pulse

JUNE 20, 2018

They are one of the most underutilized types of posts. These types of questions can be asked in a lot of ways. They are customized to the type of business asking them and related to something that their ideal customer deeply cares about. What is your Christmas carol, Thanksgiving dish, or summer activity? Date oriented.

Types 98

Types Questions Instagram Sports 98

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Strategy 121

Strategy Brands Content UGC 121

Jon Loomer

NOVEMBER 13, 2023

If you’re active on Instagram, you may have seen Reminders posts before. Select “Reminders Set” as the engagement type. Only Instagram placements are available (Instagram Feed and Stories), even if you use Advantage+ Placements. This way, it can work both as a Story and 4:5 in the feed.

Instagram 182

Instagram How To Eventful Upcoming 182

Ignite Social Media

JULY 10, 2019

The new Groups tab will now show a personalized feed of activity across all the groups you’re a member of and recommend similar groups based on your interests. Facebook will be showing more Group content in News Feeds (hinting at a probable algorithm tweak). Pinterest & Instagram Rival for Shopping.

Trends 128

Trends Social Media Groups Groups 128

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Oktopost

APRIL 29, 2024

Whether we’re using it for brand awareness, social selling, employee advocacy, or all of the above, most organizations recognize that being strategic and active on social media is an absolute must if you want to be a well-respected brand in 2024. How can marketers use social intent data?

Data 62

Data Social Media ROI B2B 62

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. TikTok has 689 million monthly active users. While TikTok doesn’t nearly have the reach of social media giants like Facebook and Instagram , it is rapidly distinguishing itself with it 689 million monthly active users.

Marketing 139

Marketing Statistics Platform Influencer 139

Social Media Strategies Summit

OCTOBER 23, 2019

Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. In the age of booming and widely available MarTech tools, we have access to more data than ever to evaluate the performance of our marketing strategies. Brand Awareness.

Influencer 117

Influencer Marketing Authentication Hashtag 117

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. The feeds are generally seen as the most desirable real estate for our ads. They are often where there is the most activity. People may be more likely to respond to an ad in their news feed than in their Messenger. Placements are selected within the ad set.

Feed 178

Feed Feedly Real Estate Instagram 178

Jon Loomer

DECEMBER 18, 2022

This includes feeds, stories, Reels, apps, websites, and more. Within Controls, you’ll get access to Inventory Filter, Block Lists, Topic Exclusions, and Content Type Exclusions. Finally, you can apply a content type exclusion to prevent your ads from appearing on live videos or non-partner publishers. Publisher Lists.

Video 179

Video Facebook Report Publishing 179

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

Instagram 103

Instagram Facebook Marketing Features 103

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. million active streamers , with video game streaming and eSports the most popular content for creators to broadcast to their followers. What is Twitch marketing? How to market on Twitch: 3 methods.

Marketing 104

Marketing Authentication Template Templates 104

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.

Social Media 98

Social Media Social Media Management Sentiment Collaboration 98

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 110

Social Media Marketing Atlassian Team 110

Jon Loomer

FEBRUARY 19, 2024

It’s so old that it’s not active because too much of it is outdated. But advertisers removed it and focused entirely on news feed placements. You want to force the algorithm to show ads to people in the news feeds? When your ad account gets refunded, it’s almost always due to activity on Audience Network.

Advertising 156

Advertising Conversation Cost Video 156

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started?

Social Media 78

Social Media HootSuite Marketing Social Networking 78

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

B2B 88

B2B LinkedIn Marketing How To 88