Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. This is where something like social media sentiment analysis can really save the day.

Reputation 96

Reputation Sentiment Analysis Notification 96

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 109

Brands How To Sentiment Metrics 109

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. How Do I Report Social Media Analytics? To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Social evidence relies on the conduct and activities of many individuals. In addition, 72% of consumers report they won’t buy anything until they’ve checked out its reviews (Testimonial Engine, 2019).

comScore 299

comScore Marketing Case Study Review 299

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

NOVEMBER 7, 2023

Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. Hootsuite Advanced Analytics allows you to analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter).

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 8, 2024

With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. If you want to track and compare your competitors’ social media profiles, Sprout’s Competitor Performance Report shows analytics across major networks like Instagram, Facebook and X (formerly known as Twitter).

Comparison 109

Comparison Analysis How To Sentiment 109

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Today, consultants identify potential partners whose social media activities add value. Few companies outsource all social media activity to agencies or consultants. But, its use is not limited to marketing.

Consultant 265

Consultant Social Media Drupal Content management systems 265

agora pulse

FEBRUARY 21, 2017

We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. We do, after all, have the option to hide comments on Facebook. So should you actually hide comments on your Facebook Page? So should you actually hide comments on your Facebook Page?

Comments 135

Comments Facebook Sentiment Reputation 135

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

FEBRUARY 25, 2019

Listening on Facebook is a step up from monitoring and taking action. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. What is Facebook listening? It’s an active analysis of your passively collected data.

Facebook 93

Facebook Review Overview Press Release 93

Harp Interactive

MARCH 31, 2010

Facebook Page Fan Numbers. Facebook Wall Interaction. Like this/thumbs up (Facebook, stumble etc). Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Total contributors (and % active contributors). RSS & email subscriptions. Twitter Followers.

Analytics 350

Analytics Social Media Trendrr Digg 350

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

DECEMBER 13, 2023

These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Platforms supported: TikTok LinkedIn Instagram Twitter YouTube Facebook Pricing: Keyhole’s pricing starts from $63/month for individuals and small businesses. Some users report limited features , particularly for LinkedIn.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

JANUARY 10, 2024

Here is a report from Sprout’s Listening capability. Active listening techniques can also aid understanding and ensure you’re on the same page. It automates your complaint management process by creating tickets based on pre-set rules, sending notifications and reminders, updating tickets and generating reports and insights.

Reputation 104

Reputation System Brands Knowledge Base 104

Sherrilynne Starkie

AUGUST 13, 2012

For example, it takes a human to make the judgement about the overall sentiment of the data. Are passive terms larger than active ones? Also the word ‘new’ is dominant, indicating my focus on reporting new Facebook developments. ‘Hungover’ is a red herring. PLEASE LIKE MY FACEBOOK PAGE.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

The Realtime Report

JULY 13, 2012

Facebook: 901 million monthly active users. via Facebook. Qzone: 576 million active users. Marketers Buy Facebook Ads For Awareness, Not Fans. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. via Twopcharts.

Social Networking 164

Social Networking Buy Tumblr Foursquare 164

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. This active monitoring will give you ideas. Sentiment Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

AUGUST 17, 2022

Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. But doing so is easier said than done when you’re trying to track activity across multiple platforms. More importantly , brands must react to all of the above. The problem? Agorapulse.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

JANUARY 19, 2021

Sprout’s Competitor Reports , available in Premium and Advanced plans, give you in-depth data around your competitors’ content performance within major social platforms, including Twitter, Facebook, and Instagram. In fact, consumers report that irrelevant content is one of the biggest reasons they choose to unfollow brands.

Data 96

Data Sentiment API Analysis 96

Sprout Social

JANUARY 19, 2022

Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. All of these KPIs can be analyzed in presentation-ready reports in a tool like Sprout Social. Sprout’s Bot Builder is so easy to use, you can get a Facebook and Twitter bot up and running in minutes.

Products 135

Products Social Media FAQ Sentiment 135

Hootsuite

MAY 21, 2020

The social listening part is more active and strategic. Plus, you’d have to create some kind of reporting dashboard to collect and share all your research. This way you can attain even deeper insights on your brand’s sentiment all over the world. You can easily analyze engagement, reach, comments, and brand sentiment.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

MARCH 26, 2024

LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. million Facebook: 15 million YouTube: 17.6 Take a look at LEGO’s Valentine’s Day-themed post on Facebook.

Construction 52

Construction Social Media Strategy Collaboration 52

Hootsuite

OCTOBER 21, 2020

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Mature organizations are also about twice as likely to report using social media for recruiting and human resources. After all, nearly 3 billion people use Facebook every month.

Social Media 137

Social Media Committee Organization Survey 137

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Pros: The data reports are comprehensive, but also simple and easy to understand. Basically, this tool tells you what/how your customers talk about your brand online. Glean.info.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

FEBRUARY 20, 2020

We identified interviewees who have direct reports who bring up common challenges to them, as well as people across the organization who deal with customer feedback loops often. Improve sentiment around customer service. Pick your priority networks based on your varying business goals and where your audience is most active.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Pixlee

MAY 21, 2020

And Facebook is expecting to see a loss from advertising in the coming months. In fact, the cost per impression on Facebook has decreased by 50% compared with before the pandemic. Hootsuite reports that more than half (52%) of all online brand discovery is occurring in public social feeds. And for good reason, too.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Tweet This!

Social Media 230

Social Media SM2 Energy Microblogging 230

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Naturally, this means having to set up accounts on Facebook, Twitter, Instagram, LinkedIn–anywhere your customers and clients might be hiding.

Social Media 52

Social Media Tools HootSuite Marketing 52

Ignite Social Media

FEBRUARY 13, 2019

A recent study from Buffer and Buzzsumo found that video content performs better than all other post types on Facebook. On average, videos receive at least 59% more engagement than other forms of content, and videos accounted for 81% of the top 500 Facebook posts of 2018. So, what does this mean for marketers?

Social Media 119

Social Media Marketing Trends Sentiment 119

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely. Following up.

Company 124

Company B2B Loyalty Survey 124

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Sentiment and conversation trends matter. Here are a few thoughts from my perspective. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest. The Tiny Tassel.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report.

Examples 133

Examples Tips Patterns Instagram 133