Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. This is where something like social media sentiment analysis can really save the day.

Reputation 96

Reputation Sentiment Analysis Notification 96

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Mindjumpers

JANUARY 25, 2011

Tweet Facebook launches a new ad format called Sponsored Story, which basically turns friends’ activities such as likes and checkins into promoted content for a brand. So, brands can buy a certain percentage of coverage, and Facebook then shows the users the content that are relevant to them in the shape of friends’ actions.

Facebook 254

Facebook Sentiment Advertising Feed 254

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110

Brands How To Sentiment Metrics 110

Hootsuite

NOVEMBER 7, 2023

Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. Hootsuite Advanced Analytics allows you to analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter).

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? How to capture negative sentiment in real-time and use it to exceed your customer’s expectations. Resources mentioned: In any B2B sales cycle, knowledge equals power.

Data 118

Data Engagement Hubspot B2B 118

Sprout Social

OCTOBER 19, 2023

This enables marketers to plan, organize and schedule social posts across networks including Facebook, Instagram and LinkedIn with data-driven accuracy. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Social evidence relies on the conduct and activities of many individuals. Small local businesses should enable Facebook ratings and reviews immediately. Better Facebook Page ratings boost search rankings.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

FEBRUARY 8, 2024

With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. If you want to track and compare your competitors’ social media profiles, Sprout’s Competitor Performance Report shows analytics across major networks like Instagram, Facebook and X (formerly known as Twitter).

Comparison 109

Comparison Analysis How To Sentiment 109

Social Media Strategies Summit

FEBRUARY 24, 2021

The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. About 6,000 tweets are posted every second, not to mention all the activity on every other social platform and website. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

The Realtime Report

JULY 13, 2012

Facebook: 901 million monthly active users. via Facebook. Qzone: 576 million active users. Marketers Buy Facebook Ads For Awareness, Not Fans. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. via Twopcharts.

Social Networking 164

Social Networking Buy Tumblr Foursquare 164

agora pulse

FEBRUARY 21, 2017

We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. We do, after all, have the option to hide comments on Facebook. So should you actually hide comments on your Facebook Page? So should you actually hide comments on your Facebook Page? What Can You Do Instead?

Comments 135

Comments Facebook Sentiment Reputation 135

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 140

Data Social Media Sentiment Team 140

Laurel Papworth

FEBRUARY 19, 2013

What if instead of checking a thousand people, instead of ringing those poor souls when they get home from work and are trying to get dinner on the table, we could just check in on what they were thinking, facebooking, tweeting about? What if we could go on Facebook and have a look at 11.5 Does Facebook do Sentiment Analysis?

Research 107

Research Nielsen Sentiment Facebook 107

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Today, consultants identify potential partners whose social media activities add value. Few companies outsource all social media activity to agencies or consultants. But, its use is not limited to marketing.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

MAY 11, 2023

Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. Monitor message activity and frequency to stay ahead of a crisis Your social inboxes are like a vital sign that measures your brand health.

Reputation 130

Reputation Tools Brands How To 130

agora pulse

NOVEMBER 10, 2020

Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. With Brand24 analytics, you can monitor audience sentiment, improve customer service, and asses the impact of your marketing campaigns. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

AUGUST 17, 2022

Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. But doing so is easier said than done when you’re trying to track activity across multiple platforms. More importantly , brands must react to all of the above. The problem? Agorapulse.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Hootsuite

MAY 21, 2020

The social listening part is more active and strategic. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. You can easily analyze engagement, reach, comments, and brand sentiment. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

FEBRUARY 25, 2019

Listening on Facebook is a step up from monitoring and taking action. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. What is Facebook listening? It’s an active analysis of your passively collected data.

Facebook 93

Facebook Review Overview Press Release 93

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. Do they actively contribute to the platform or use it passively (e.g., Image source These automated tools aren’t a replacement for a human customer support team.

Strategy 130

Strategy FAQ Guidelines Policies 130

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. million Facebook: 15 million YouTube: 17.6 For instance, here’s a post that LEGO shared on Facebook displaying the photographs of the toy photography group ‘Stuck in Plastic’. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Later

JUNE 26, 2020

Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests.

Groups 74

Groups Groups Facebook How To 74

Sprout Social

JANUARY 10, 2024

Active listening techniques can also aid understanding and ensure you’re on the same page. Also offer customer service skills training that covers topics like active listening, empathy and problem-solving. Sentiment analysis tools process millions of comments in minutes, distilling the data into an accessible dashboard.

Reputation 105

Reputation System Brands Knowledge Base 105

Keyhole.co

DECEMBER 13, 2023

These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Platforms supported: TikTok LinkedIn Instagram Twitter YouTube Facebook Pricing: Keyhole’s pricing starts from $63/month for individuals and small businesses. Some users report limited features , particularly for LinkedIn.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Mindjumpers

JULY 16, 2012

This means than when a company ends up in a crisis, the comments shared about a company on e.g. a brand’s Facebook Timeline will often dominantly be by people with negative experiences. You should never leave a question on Facebook or Twitter unanswered – whether it’s a negative or positive sentiment you must always reply.

How To 255

How To Sentiment Issues Social Media 255

Hootsuite

JANUARY 22, 2020

People expect to be able to connect with businesses on social channels, whether Facebook, Instagram, LinkedIn—or even TikTok. Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful. Here are some of the aspects you should keep in mind: Sentiment. Minutes 13-18: Engage.

Social Media 145

Social Media HootSuite Template Templates 145

Keyhole.co

JANUARY 24, 2024

million Facebook: 8.4 Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. Plus, Wendy’s completely immerses itself in pop culture and active engagement with users. Here’s a glance at the total followers on Wendy’s main social media accounts: Instagram: 1.1

Engagement 52

Engagement Social Media Strategy Meme 52

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

APRIL 27, 2020

For our insights on how reaction to COVID-19 has reshaped behaviors on social media, read on: Updates to Facebook times to post. Updates to Facebook times to post. were the best times to post on Facebook, and Wednesday was a peak day overall, our updated review showed that activity was more consistently high throughout every weekday.

Engagement 145

Engagement Social Media Patterns Health Care 145

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. billion global active users. 78% of consumers follow brands on Facebook. Why you should be on Facebook. billion global active users. Key Stats: Over 2.8

Platform 118

Platform Social Media Tumblr Reddit 118

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., When’s your audience most active? Lead generation: Focus on click-through rates, website traffic, and form submissions. What’s their purchase intent?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Twist Image

MAY 17, 2012

Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. Facebook is not (just) an advertising platform. It's all very silly, isn't it? Media is just media.

Facebook 107

Facebook Automotive Press Release Banking 107