Mindjumpers

JUNE 13, 2012

Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing. There are a lot of interesting insights in the report and I have chosen to point out two of these, which will be of focus in the following. .

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Report Brands Facebook Nielsen 274

Bill Hartzer

JANUARY 23, 2024

Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. Brace yourselves as TikTok, the reigning star of short-form videos, fails to secure a spot in the top three choices for businesses, with Instagram and Facebook stealing the limelight.

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Report Platform Video Film 94

Waxing UnLyrical

SEPTEMBER 17, 2023

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. I was back on Facebook in 48 hours, which itself is unbelievable, given what I heard from sooo many friends who’d been through similar experiences. Not a digital facsimile thereof.

Social Media 148

Social Media Facebook Consultant Social Networking 148

Jon Loomer

JANUARY 9, 2023

You can easily view where Facebook conversion events are firing by domain and URL. Under your pixel activity overview (the default view of your pixel), expand the event you want to break down. Facebook is reporting a ton of complete registration events, but we aren’t seeing this on the back end. How do I find it?

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Eventful Conversation Facebook URL 180

The Realtime Report

JANUARY 6, 2020

70% of the US Population is Now Active on Facebook. The number of Facebook (Nasdaq: FB ) users in the United States exceeded 70.2% According to data gathered by LearnBonds.com, Facebook users in the United States of America as of November 2019 reached 232.6 of the total number of Facebook users. population.

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Activities Facebook API LinkedIn 113

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun. Let’s try!

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Facebook Report Apple Campaign 209

Hootsuite

MARCH 27, 2024

However, they are created, promoted, and reported on differently from other social ads. This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. What’s a social ad?

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LinkedIn Instagram Tips HootSuite 107

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Delivery Reports. First, you can download the Delivery Report. Click at the far right to download your report.

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Video Facebook Report Publishing 174

Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. You are likely seeing messages from Facebook about your custom audiences shrinking. This is related only to audiences that include people who have opted out of iOS tracking (mainly website custom audiences and app activity custom audiences).

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Advertising Aggregator Facebook Eventful 217

The Realtime Report

JULY 25, 2014

Facebook: 1.32 billion monthly active users. via Facebook. Twitter: 255 million monthly active users. Qzone: 599 million monthly active users. Google Plus: 343 million monthly active users. Instagram: 200 million monthly active users. Facebook Tops 1.32 Billion Monthly Active Users.

Social Networking 180

Social Networking Activities Tumblr Statistics 180

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Of all the social networks, Facebook arguably gives you the most amount of data to work with. And sometimes sorting through all those reports, particularly if you have multiple profiles, can be overwhelming. Sent Messages Report. Facebook Competitor Report.

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Report Facebook How To Overview 79

Sprout Social

APRIL 25, 2023

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. Optimize your posting strategy.

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Facebook How To Aggregator Metrics 113

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. Apple’s coming policy updates require App Store apps to ask iOS 14 users for permission to track their activity through apps and websites. How Reporting and Attribution Will Be Effected.

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Advertising Facebook Policies API 180

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. These restrictions negatively impact reporting, but also the ability to target people based on their website actions. The important thing to remember here is that impact is isolated to activity across websites and apps. Facebook lead ads leverage forms that are easy to complete.

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Facebook Instagram Advertising Engagement 207

Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable.

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Facebook Eventful Conversation Report 187

Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. After creating that lesson, I got nervous that Facebook would stop serving lessons too quickly, so I expanded the net to 180 days going forward.

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Facebook Aggregator Upcoming Campaign 209

Sprout Social

MARCH 16, 2022

Fast reporting helps you understand what content impacts your business and strategy, and how. Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. Sprout Social’s Premium Analytics feature calculates this metric in a downloadable report in seconds.

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Engagement Report Video Metrics 123

The Realtime Report

MAY 16, 2014

Facebook: 1.23 billion monthly active users. via Facebook. Twitter: 255 million monthly active users. Qzone: 599 million monthly active users. Google Plus: 343 million monthly active users. Active Usage Drops For Facebook and Twitter. LinkedIn and Twitter’s active usage dropped 3%.

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Social Networking Activities Tumblr Twitter 190

Ignite Social Media

JULY 20, 2020

Moreover, a report from GlobalWebIndex found that 46% of internet users say they’ll be shopping online more after the coronavirus outbreak is over, and over 1 in 4 internet users (27%) say they’ll be researching/browsing more items online before they shop in-store. Facebook and Instagram Shops Overview. Source: Facebook.

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Instagram Brands Facebook Overview 196

Socialmedia.biz

NOVEMBER 2, 2018

As Mark Zuckerberg laid out his company’s Q3 earnings report, he indicated the areas of struggle for the company in the year of legal and political related news headlines, and those struggles have had a financial impact on the company’s user growth. billion monthly users reported in Q3 over 2.5

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Report Facebook Class Upcoming 82

Social Media Today

SEPTEMBER 17, 2020

Facebook has published the latest version of its Global State of Small Business report, which looks at the ongoing impacts of COVID-19 on business activity.

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Small Business Facebook Report Publishing 218

Ignite Social Media

MAY 13, 2021

update (announced in 2020 and rolled out this year) brought CAPI to the forefront as the update threatens the data collection through the Facebook pixel. Phasing Out the Facebook Pixel. Although CAPI is the superior of the two, don’t throw out the Facebook pixel just yet. At this time, CAPI can only track purchases.

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API Conversation Tips Facebook 155

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. What is considered a conversion?

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Conversation Facebook Report Advertising 193

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. Facebook’s made a lot of changes over the years. That will result in fewer reported conversions. Once you generate reports, select a time period going back up to 37 weeks (the max for exporting) and select to export your data.

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Advertising Facebook How To Privacy 216

Keyhole.co

SEPTEMBER 15, 2020

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

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Template Templates Report Social Media 112

Jon Loomer

JULY 28, 2022

Since publishing our initial overview of the tool, Meta has released a new quarterly earnings report for Q2 of 2022. We’ll call out some headlines here below… Meta Family of Apps – Daily Active People. Daily Active people grew – increasing 10 million vs the prior quarter to 2.88 Meta Headcount.

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Overview Price Advertising Activities 191

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

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Eventful Conversation Facebook URL 209

Jon Loomer

JUNE 13, 2021

You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away. Unless Facebook adds it, you’ll no longer be able to create these once Facebook Analytics goes away. Go to Facebook Analytics.

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Facebook Analytics Eventful Engagement 218

Jon Loomer

OCTOBER 1, 2015

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. But since Facebook redesigned Ads Manager, the ad reports are now front and center. Then you can easily access performance reports based on specific objectives. You can no longer avoid them. Click To Tweet.

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Report Facebook eBook Sample 113

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Editorial Planning for Facebook Marketing.

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Communities Activities Facebook Patterns 262

Social Media Strategies Summit

APRIL 11, 2024

This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. For starters, it has more than 2 billion monthly active users. Plus, it actively shortens the sales cycle, ensuring prospects land on the content/product pages that correlate to what they intend to do.

Social Media 225

Social Media Tips Marketing UGC 225

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Screen time increases.

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Report Social Media Yahoo Analysis 145

Buffer Social

OCTOBER 2, 2023

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X.

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News Report Social Media Instagram 80

Mindjumpers

MAY 22, 2013

On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. The number of monthly active users has more or less stagnated and has only grown 23%. The new news feed gives Facebook room for more engagement potential.

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Facebook Activities News Feed 226

Ignite Social Media

DECEMBER 4, 2018

CNBC reported that online sales for Black Friday were 23.6% With that much online activity, social media had to be a big piece of the strategy to drive traffic. We’ve rounded up three of the best Black Friday Social Activations and content inspirations. Top Black Friday Social Activations. J.Crew Keeps the Holiday Cheer.

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Activities Retail Issues Social Media 94

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

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Tips HootSuite Facebook How To 141

Jon Loomer

JUNE 9, 2020

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). ” 2.

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Eventful Facebook Upcoming Conversation 212