Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

comScore 299

comScore Marketing Case Study Review 299

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

Groups 237

Groups Groups Communities Engagement 237

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

Instagram 107

Instagram Facebook Marketing Features 107

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 121

Facebook How To Publishing Analytics 121

Social Media Strategies Summit

JANUARY 5, 2023

Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. 93% of marketers agree consumers trust UGC more than content created by brands.

Trends 297

Trends Social Media UGC Marketing 297

Later

JUNE 2, 2021

Facebook Messenger is about to change in a big way — say hello to new customer service and sales-focused tools for businesses. . Announced at F8 Refresh , Facebook’s annual developer conference, the keynote speech focused on bringing more Messenger capabilities to businesses of all sizes. . Source: Facebook. Don’t forget!

Activities 94

Activities API Template Templates 94

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

Brands 130

Brands Facebook Influencer Campaign 130

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Finally, you can apply a content type exclusion to prevent your ads from appearing on live videos or non-partner publishers. Publisher Lists.

Video 178

Video Facebook Report Publishing 178

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. Why Facebook Marketing?

Brands 52

Brands Facebook Marketing Advertising 52

Jon Loomer

SEPTEMBER 7, 2022

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. These are two major barriers for any publisher wanting to set up the Conversions API. The truth is that I attempted to use the Facebook for WordPress plugin originally, and let’s get this out of the way first. It’s clunky.

API 205

API WordPress Conversation Facebook 205

Buffer Social

AUGUST 23, 2023

While social media is a powerful marketing tool, plenty of entrepreneurs have proved that quality over quantity is key when it comes to using social media to maximize their reach – and sales. If you don’t, fear not; we have guides to defining your target market and creating marketing personas ).

Small Business 77

Small Business Activities Platform Social Media 77

Hootsuite

OCTOBER 19, 2021

If you’re managing social accounts on Facebook, Instagram, or both, you can likely benefit from the management dashboard that is Facebook Business Suite. Let’s look at how Facebook Business Suite can help your business and when you might need to add other tools into the mix. What is Facebook Business Suite?

Facebook 132

Facebook HootSuite Marketing Comparison 132

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Know your audience Publishing on social media yields a huge variety of insights into post performance. The solution? Streamline that workflow.

Publishing 84

Publishing Social Media Film B2B 84

Hootsuite

MARCH 31, 2022

Having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient. The same goes for managing your brand’s Facebook presence. A successful Facebook marketing strategy touches everything from testing ads to analyzing engagement.

Tools 142

Tools HootSuite Facebook Analytics 142

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. Here are 7 surefire TikTok Marketing strategies. However, if you’re starting out on your TikTok Marketing Strategy, we have listed down here our top 7 strategies that are sure to give you results.

Strategy 175

Strategy Marketing Banking Influencer 175

Jon Loomer

DECEMBER 23, 2020

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. What concerns me is how Facebook is clearly concerned. If advertisers spend less, Facebook takes a big hit to their revenue.

Facebook 217

Facebook Apple Privacy Advertising 217

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

Facebook 213

Facebook Engagement Advertising Types 213

Adam Sherk

APRIL 17, 2014

What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. Rival IQ is becoming popular for competitive analysis in social and other marketing channels.

Analytics 240

Analytics Publishing Social Media Tools 240

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Step 1 – Show me the data. Photo views.

Communities 262

Communities Activities Facebook Patterns 262

Mindjumpers

MAY 3, 2011

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. The Facebook Ecosystem.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. They’ve gone on to inspire the rise of social activism including everything from #LoveWins to #TimesUp to #FridaysForFuture. . What is social media activism?

Hashtag 145

Hashtag Activities Social Media Retail 145

Jon Loomer

APRIL 19, 2023

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? Increase the budget of the active campaign or ad set. A Slow Burn approach is built into your strategy from the moment you publish an ad set.

Strategy 178

Strategy Facebook Cost Campaign 178

Jon Loomer

MAY 9, 2022

” Once you turn link sharing ON, you’ll be able to determine whether the preview link can stay active for 30 or 60 days. This can get complicated when you publish other ads since you’ll need to make sure to keep that ad in draft. Your sharable link will expire after that period of time. Use Creative Hub.

How To 195

How To Facebook Advertising Review 195

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.

Publishing 209

Publishing Module Syndication Badge 209

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Call me cynical.

Feed 166

Feed Feedly News Facebook 166

Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun.

Facebook 208

Facebook Report Campaign Apple 208

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Great for video-centric marketing. What does UGC mean? What does CPV mean?

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. billion monthly active users. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook video stats.

CPC 111

CPC Facebook Marketing Advertising 111

Hootsuite

JUNE 20, 2022

Even if you’ve been on the site since the Stone Age (aka 2004), there are always some new Facebook tricks and tips to discover. billion active monthly users (that’s 36.8% Facebook is still the largest social media platform. Here are our top Facebook tips and tricks to kickstart your engagement and reach.

Tips 145

Tips HootSuite Badge Facebook 145

Jon Loomer

SEPTEMBER 3, 2020

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. Save your new tag and publish your changes.

Facebook 204

Facebook WordPress Eventful URL 204

Hootsuite

APRIL 19, 2021

Creator Studio is a dashboard for brands and content creators using Instagram and Facebook. On a high level, it simplifies publishing content and analyzing performance across accounts on both platforms. Facebook Creator Studio features. A high-level summary of your posting activity over the last 28 days. Source: Facebook.

Instagram 140

Instagram HootSuite Facebook How To 140

Keyhole.co

NOVEMBER 5, 2020

Updated on November 2020: this new Facebook Analytics tool list covers now 16 tools. If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: Facebook continues to be the most used social media platform in 2020 by far. Facebook Insights 8.

Analytics 98

Analytics Tools Facebook Marketing 98

Jon Loomer

APRIL 14, 2016

Not every Facebook announcement is memorable. Some F8 events have left marketers disappointed, wanting more. But F8 2016 provided hit after hit after hit to help the publisher. Facebook announced a whole lot of stuff. But today, I’m only going to focus on the changes made that help publishers.

Publishing 114

Publishing Embedding Facebook API 114

agora pulse

JULY 29, 2020

I f you use Facebook for marketing and advertising, you need Facebook Business Manager. Here’s a guide to what it is, how to use Facebook Business Manager, and how you can benefit from it. Why Should I Use Facebook Business Manager? Manage Facebook marketing and advertising in a single place.

Facebook 154

Facebook How To Notification Instagram 154

Adam Sherk

MARCH 8, 2012

For most publishers social media has earned itself a prominent seat at the audience development table. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media.

Publishing 215

Publishing Questions Social Media Activities 215

Keyhole.co

NOVEMBER 5, 2022

If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: Facebook continues to be the most used social media platform by far. Almost 75% of high-income earners use Facebook. Facebook is an excellent tool for lead generation.

Analytics 52

Analytics Tools Facebook Marketing 52