Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Some examples of goals include: Identify the top three customer pain points.

Examples 104

Examples Template Templates How To 104

Keyhole.co

APRIL 18, 2023

Thanks to Instagram and its multiverse post types, keeping track of your brand pulse has become a challenge. At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. We’ll also give you ample reasons to be serious about monitoring Instagram metrics other than the usual numbers.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. Start by selecting two to five competitors.

Template 52

Template Templates Examples Social Media 52

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. 4 social advocacy program examples to inspire your strategy If you want to get a program started but you’re not sure where to begin, look no further. I get asked about my company more than ever and people comment on how active I am on LinkedIn.

Authentication 93

Authentication Examples Class Team 93

Social Media Strategies Summit

FEBRUARY 1, 2024

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Start by gathering the following top-level information and social media metrics : Which social networks are they on? How large is their following?

Analysis 186

Analysis Social Media How To Hashtag 186

Social Media Strategies Summit

MAY 27, 2022

Track your time for at least a week and figure out what social media activities take the most of your time. Make a list of repeat activities you perform daily and write down the time spent on each. Add a column for the time you’d ideally like to spend on these activities. Create a Content Calendar. Date and time of posting.

Social Media 179

Social Media Strategy Marketing Curation 179

Convince & Convert

NOVEMBER 17, 2014

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should. Very worthwhile.

Metrics 167

Metrics Social Media Report Cost 167

Sprout Social

FEBRUARY 15, 2024

But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. Plus, we’ll show you some shining examples of what audience engagement looks like. Types of audience engagement There are several different ways audiences can engage with your brand on social media.

Engagement 106

Engagement Tips Loyalty Metrics 106

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. abercrombie Replying to @sydney?

Brands 110

Brands How To Sentiment Metrics 110

Waxing UnLyrical

JULY 22, 2016

How do you start to soothe your panicky conscience that is having an anxiety attack over being pulled into the AVE graveyard despite its best efforts, and start to complement your meaningful work with equally meaningful metrics? 4 steps to start refocusing PR measurement on metrics that matter. Stop fighting AVEs… for now.

Metrics 100

Metrics URL Campaign Influencer 100

Sprout Social

FEBRUARY 8, 2024

For example, monitoring competitive benchmark data can help you set realistic goals and metrics. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. You can also consider replacement competitors.

Comparison 110

Comparison Analysis How To Sentiment 110

Sprout Social

JANUARY 24, 2024

Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social.

Influencer 103

Influencer Brands Collaboration Authentication 103

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. Video duration.

YouTube 100

YouTube Engagement Metrics Analytics 100

Oktopost

NOVEMBER 8, 2021

To be able to see your owned, earned and paid social activities side by side in a consolidated view will be such a game changer for any B2B player. No problem: Wondering what content types work best for each channel? Here you go: That’s just a few examples of what you can do with your LinkedIn ad performance data in Social BI.

Organization 150

Organization Report LinkedIn Knowledge Base 150

Oktopost

MARCH 26, 2024

We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. Here are just some examples: Create social selling strategies for key social networks Assuming the majority of your social selling wins come from LinkedIn is probably reasonable.

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Align your social metrics to your business goals Social metrics don’t live in a vacuum.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

APRIL 25, 2023

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 115

Facebook How To Aggregator Metrics 115

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Every organization embarking on an advocacy program should recognize the importance of metrics. However, these metrics may differ based on your organization’s unique business goals.

ROI 62

ROI Engagement Metrics How To 62

agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. This is great for Twitter event management when you want to keep an eye on your most active and influential participants. Union Metrics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

MARCH 11, 2024

Yet, simply being active on LinkedIn won’t guarantee success. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. When are they most active? Let’s get started! Who are they?

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Types of Intent Data Sources Search intent data: Search intent data is created when someone types a phrase or keyword into a search engine. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 124

Data B2B How To Metrics 124

Sprout Social

SEPTEMBER 21, 2023

An influencer media kit is a presentation that showcases an influencer’s past partnerships, content creation experience and performance metrics. For example, influencers have pretty much taken over TikTok and Instagram. For example, you might Google “TikTok” and “k-beauty influencer” (or “k-beauty influencer” and “UGC portfolio”).

Influencer 94

Influencer UGC Metrics Case Study 94

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. Categorize customer and complaint types Generally, disgruntled customers and their complaints fall into specific categories.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

OCTOBER 31, 2023

He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey. Historical performance is another essential metric to track to ensure the influencer maps to their goals. He points to an example of a health food company.

ROI 107

ROI Influencer Marketing Survey 107

Oktopost

NOVEMBER 16, 2023

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. For example, you may discover increased comments for a particular campaign.

Analysis 69

Analysis Data Sentiment Metrics 69

Ignite Social Media

APRIL 15, 2024

This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year. They also track metrics like cost per mill, cost per click, and orders placed, as well as conversion rates, to paint a complete picture of the effectiveness of their influencer program.

Influencer 101

Influencer Retail Marketing Discount 101

Sprout Social

NOVEMBER 30, 2023

There are two main types of competitors: direct and indirect. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. Publishing whitepapers/ebooks?

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

MARCH 16, 2022

And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. If you feel overwhelmed by the dozens of video metrics out there, there’s good news—you can be choosy. Facebook video metrics to watch.

Engagement 125

Engagement Report Video Metrics 125

Net-Savvy Executive

JULY 26, 2012

All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. This time, let's talk about activity. What is activity data? Activity data is just what it sounds like: data about the behaviors of people as they use social media.

Activities 87

Activities Data Social Media Metrics 87

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! For example, the Barbie trend blew up the internet and following the footprints, Zara also took part in the trend and launched their Barbie Capsule collection on Instagram. Click on preview.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. A holistic content strategy plan includes behind-the-scenes metrics. Consider incorporating these three less obvious metrics into your planning process. Referral traffic.

Social Media 136

Social Media Content Lurker Metrics 136

Keyhole.co

NOVEMBER 10, 2023

It doesn’t focus on external factors like how other businesses are performing on those same metrics. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned. For example, a company compares its marketing campaign ROI to its competitors.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. Social listening plays a vital role in this area.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

agora pulse

JULY 28, 2020

For example, Facebook Audience Insights reveals your followers’ education level, relationship status, interests, and other statistics. For example, if your average fan is a woman between the ages of 45 and 54 years old, tailor your content to her interests, needs, and goals. Did you test out a new post format or media type?

Report 121

Report Data Social Media Content 121

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Social Media Channel Strategy Example (and Downloadable Template). Social Media Show Example: David Weekley Homes.

Social Media 155

Social Media Strategy Content Template 155

agora pulse

NOVEMBER 10, 2020

What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Some common objectives and related metrics include the following.

Analytics 179

Analytics Social Media Tools Price 179