Waxing UnLyrical

JULY 27, 2016

So, for example, while strategizing communications around domestic abuse, we might look for statistics such as a 10% increase in women who left an abusive relationship, to support that strategy. They are not attending school or extracurricular activities with friends.”. So if I could improve on that, I can learn metrics as well.

Metrics 100

Metrics Analytics Campaign Journal 100

Waxing UnLyrical

JULY 22, 2016

How do you start to soothe your panicky conscience that is having an anxiety attack over being pulled into the AVE graveyard despite its best efforts, and start to complement your meaningful work with equally meaningful metrics? 4 steps to start refocusing PR measurement on metrics that matter. Stop fighting AVEs… for now.

Metrics 100

Metrics URL Campaign Influencer 100

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Kristie Aylett chimed in: A2: Considering objectives as Pass/Fail leads to a lot of disappointments.

Research 183

Research Sentiment Banking Upcoming 183

Waxing UnLyrical

MARCH 21, 2019

We can’t be so focused on the data of our activities online (I realize the irony of saying this on Shonali’s website) that we forsake what it is we’re online to do. Let me give you an example. I developed a powerful friendship with Shonali because of Twitter. Those relationships can and do happen.

Meme 250

Meme Training Flickr Discount 250

Waxing UnLyrical

AUGUST 15, 2011

Both the campus and the blog are less active than normal. A fine example of this is in an article I read on CollegeWebEditor.com where Rick Stutz, Coordinator of E-Communications at Juniata College, talked about the redesign of the school’s homepage. With that said, I’m still looking for better performance metrics.

Study 178

Study Committee Metrics Education 178

Waxing UnLyrical

APRIL 14, 2011

Meaningless metric if we arbitrary assign loose value to it. jenzings: Unless tie a result to a like purch/activity means 0. alanchumley ROI If it ain’t a workable (not conceptual) equation it ain’t ROI Misused often as an intermediate loose proxy metric. It’s a metric based on a false premise (or a bunch of them).

ROI 173

ROI Metrics Tourism Reputation 173