Josh S Peters

NOVEMBER 18, 2009

This type of campaign is usually measured by ROI to determine if what you’re doing is working, because if you’re spending more money than you’re bringing in, then you have a problem. This is also going to be covered a few paragraphs down the page.

Social Media 113

Social Media ROI Newsletter Campaign 113

Josh S Peters

MAY 17, 2010

The structure of the report was very misleading, the descriptions, accounts, and activity on the report didn’t really add up and honestly sounded too good to be true. As part of the audit I was given one of the “pro’s&# reports to review. At first glance this weekly report looked VERY impressive… and then I dug deeper.

Lijit 113

Lijit eBook Widget Disqus 113

Josh S Peters

DECEMBER 28, 2009

For a couple weeks now the newsletter sign-up box has been active on the right side. Before I go over 7 Things to think about when launching a Newsletter I want to bring something up. I haven’t said anything about it, pushed it, or brought it up, yet I get several people a week who sign up for it.

Newsletter 100

Newsletter Ensembli Lijit eBook 100

Social Media Network Marketing

AUGUST 14, 2010

Typically in business terminology called Return On Investments or ROI. There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. The whole ROI debate is an interesting one. August 14, 2010 8:37 PM dickiearmour said.

Social Media 93

Social Media How To ROI Reputation 93

Josh S Peters

NOVEMBER 30, 2009

The end result is financial so ROI is very relevant here and a good metric to judge your effectiveness. Managing a Social Media Brand Marketing Campaign Depending on how active your niche and customers are online you might need more than one person working on it. Which is a good thing because that means people are spreading it.

Campaign 113

Campaign Social Media Brands Marketing 113

Josh S Peters

NOVEMBER 23, 2009

Social Media for Lead Generation and Acquisition image by Johan V Tweet This Post Written by Josh Peters « Previous Post Next Post » Josh Peters Disqus has been acting up lately and I can't unflag Amber's comment, so here it is until Disqus fixes it: Hey Josh, What a comprehensive post.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

JULY 24, 2009

However the Wyoming based company they bought back in 2006 ( Brunton ) has been very active. The ORSM09 was their first stab (pun intended) at social media. They haven’t done much more than “fiddle around&# with it so far.

Social Media 100

Social Media Brands Meeting Retail 100

Josh S Peters

MARCH 6, 2009

Then, based on things like number of active pages on the internet, relevancy of website to the search query, page rank, etc you will get your SERP (Search Engine Results Page) ranking. Spiders can see code we don’t see like Meta Tags. Well in Defining Search Marketing google is the best tool they used.

Engineering 113

Engineering Marketing Telecommunications comScore 113

Josh S Peters

JULY 22, 2009

I had a chance to sit down and talk to their marketing coordinator David Schott and it was an all around phenomenal conversation and what prompted it was the way they were promoting their social network for active people and fans of Keen.

Social Media 100

Social Media Lijit eBook Retail 100

Social Media Network Marketing

AUGUST 27, 2010

' This excitement continues till suddenly someone wants to know the ROI. We cannot say that without an 'active driver' the Social Media will continue to create and achieve our objectives. And soon the excitement builds up as we start to count on how many people have joined us. Social Media could start to loose the steam.

Social Media 66

Social Media Reputation Widget Disqus 66

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Also, since you’re in the process of fixing up your blog I wanted to remind you that Mofuse is not doing justice to your mobile site – [link] I tried switching to Disqus but had lots of trouble importing my comments from WordPress, did you have any trouble with that?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes.

Social Media 117

Social Media Strategy Statistics Metrics 117

Social Media Network Marketing

MAY 29, 2010

Define ROI and success benchmarks and methods to ensure business objectives are met through social media engagement Understand how to implement digital strategies in a marketing environment, knowing the parameters and KPIs that are unique to certain industries/clients.

Social Media 50

Social Media Widget Reputation Disqus 50

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Typically, a fair portion of the class involves group work and some interactive elements — we’ve had discussions, card games, Jeopardy, chart-making, a range of Montessori activities, videos, song-writing and much more. SEO ROI Services December 3, 2008 at 5:38 pm What Can I Do For You, Commentators?

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

AUGUST 27, 2008

page views SEO ROI — 1.2 page views While a parity in page views exists between social networks for Online Marketing Banter, both SEO ROI and Van SEO Design experience higher engagement levels from Sphinn members. Users are actively seeking information that will enhance their professional knowledge.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Social Media Strategery

MARCH 2, 2009

For this group, social media is at best, another activity competing for their time, and at worst, a severe inhibitor to achieving the mission. Showing them ROI is great, but they may fear the unknown; which is, “Is this going to be difficult? link] chrishemrick Well thought-out, Steve. surprise, here you will find what you want!

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Social Media Strategery

NOVEMBER 16, 2008

Because in my experience, that’s the demographic who are most likely to avoid social media and in fact, often actively discourage their teams from using it. The ROI of Web 2.0 Amy brought up a great slide (on the right) on the ROI of social media. Why middle management you ask? The Enterprise 2.0 The Whole. :

Gov 2.0 50

Gov 2.0 Web 2.0 Wiki Collaboration 50

The Way of the Web

JANUARY 12, 2010

But not only has that been a relatively recent development, but those contacts are only for my work activity (And I’m afraid I won’t be sharing their details, as I suspect they’d be bombarded with emails and probably never speak to me again.)

Social Media 35

Social Media FeedBurner Airlines Blogroll 35

Convince & Convert

MAY 13, 2010

Activate your fans, don’t just collect them like baseball cards. RT @jaybaer: 18 Social Media Quotes My Wife is Sick of Hearing Me Say [link] [link] Trevor Young "Activate your fans, don’t just collect them like baseball cards." link] Paul Tagell "Activate your fans, don’t just collect them like baseball cards.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] [link] Ken E Kaplan RT @objMarketer: Facebook Success Summit 2010 @marismith @jaybaer @briansolis @mike_stelzner @ekaterinawalter and the likes.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

MAY 27, 2010

Flowtown Just Keeps on Getting Better Flowtown , the uber-awesome social anthropology tool that allows you to enter customers’ email addresses, and find out where they’re active on the social Web, has rolled out an amazing new integration with Wufo0 – the easy-to-use online form builder. Someone should buy Flowtown, pronto.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development. Thanks for sharing.

CSR 137

CSR Social Media Strategy Consultant 137

Social Media Strategery

MAY 26, 2009

&# You don’t see the real business value to social media, and would prefer that your staff stick to the mission-related activities. You don’t like change, and you’re probably the one who’s pushing to see metrics and ROI of social media. You’re conservative and would rather just do your job and go home.

Gov 2.0 94

Gov 2.0 Types Meme Social Media 94

Convince & Convert

FEBRUARY 10, 2010

Seems to me the better bet would be to get people to tell you if they are Facebook/Twitter users and if they want to hear from you there, rather than using a tool like this to essentially spy on people to see where they're active and then message them. link] Michael A. Im Jay Baer.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

FEBRUARY 24, 2010

Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it. Discover Opportunities If you’re actively listening, you’ll find natural opportunities to market your company contextually. You’ll probably never need your social media crisis plan. Im Jay Baer.

Compete 115

Compete Conference Organization Social CRM 115

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. Meaning, the more active you are, and the more active friends you have, the more clout your post has in the pool of other posts for that venue.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

SEPTEMBER 14, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. link] Top 5 Inbound Marketing Articles to Start the Week: Social Media Fear » Boston Social Media [.] Im Jay Baer.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? In the end, a small business can use a blog as their website, and manage it on their own…and they can discipline themselves to use other tools like Facebook and Twitter without ‘wasting time’…and have a much better ROI. So, it is inexpensive.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). Years ago, they were created over time through news stories and ad placements and customer activity. I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. Im Jay Baer.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 117

Social Media Strategy Social CRM Company 117

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. What do you think? Worth a try? Im Jay Baer.

Brands 143

Brands Content Social Media Consultant 143

ProBlogger

DECEMBER 3, 2012

This is part 3 of Problogger’s Blog Design for ROI series. With the help of a buzz-marketing guru he hired on a whim, Stoppelman decided to select a few dozen people—the most active reviewers on the site—and throw them an open-bar party. Get your free copy from seoroi.com/blog-design-for- roi/ .

ROI 39

ROI Communities Avatar Badge 39

Josh S Peters

JANUARY 4, 2010

When looking at these tools and how they can be used in all of your business activities it’s easy to see how quickly things can get muddled with using Twitter, Facebook, the blog, etc for all four purposes. If you were to compare social media to a tool it would have to be a swiss army knife or leatherman.

Social Media 100

Social Media Lijit eBook Campaign 100

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. It's important to make sure the interests and activities of social media are connected at the core of the company, to their advertising to their marketing and even to their customer service.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. link] by @jlysne on #convinceandconvert blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. The Facebook page was a failure because they were not engaging their audience, they were just collecting names.

Social Media 140

Social Media Consultant Strategy Organization 140

Techipedia: Tamar Weinberg

MAY 5, 2010

How do I know if there’s ROI in Facebook? Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. Based on this information, fresh content with actively engaged brand adopters are is key.

Facebook 279

Facebook How To Marketing URL 279