Convince & Convert

MAY 27, 2010

Flowtown Just Keeps on Getting Better Flowtown , the uber-awesome social anthropology tool that allows you to enter customers’ email addresses, and find out where they’re active on the social Web, has rolled out an amazing new integration with Wufo0 – the easy-to-use online form builder. Im Jay Baer.

Consultant 124

Consultant Metrics Social Media Social CRM 124

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FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development. Thanks for sharing.

CSR 139

CSR Social Media Strategy Consultant 139

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JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Im Jay Baer.

Social Media 137

Social Media Strategy Metrics Organization 137

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APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. What do you think? Worth a try? Im Jay Baer.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar.

Social Media 142

Social Media Consultant Strategy Organization 142

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APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can those results be tied back directly to sales, and therefore ROI? Social Media is optional It doesn’t matter what the demographics of your customers are.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Im Jay Baer.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

SEPTEMBER 20, 2010

The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. power to the people ?

Social Media 150

Social Media B2B Strategy Consultant 150

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APRIL 13, 2010

You sound a lot more active and attentive. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. An active agency social media presence will lead to expertise in the agency. Its great to see this conversation so relevant active! What do you think? It's best to demonstrate by doing.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

SEPTEMBER 21, 2010

You’re a non-profit hoping to take your social media engagement to the next level? tools of social media always change. And that’s why your social media strategy must be tools-agnostic. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. It's like any other social network, right? It's like any other social network, right? Lots of lurkers.

Social Media 161

Social Media Statistics Strategy Research 161

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SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

SEPTEMBER 21, 2010

RT @kdrewien: RT @smallbiztwit: Social Media Monitoring Tools – How to Pick The Right One [link] [link] socialCRMchick Good post Katie, however what do you think about managing vs. monitoring. Again, a company needs to listen and find where the customer base is active. We categorize influencers by type: peer, social or key influencers.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

MAY 20, 2010

Get your cross-functional social media team together, and agree on reasonable success metrics before you get started in social media. If you’re already active, but there are people on your team that cannot (without looking it up) name your key success metrics, and from where they’re derived, call a KPI meeting today.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. note to self: do not provide signatures with a Sharpie) Check out the book if you get a chance.

Social Media 119

Social Media Strategy Consultant Publishing 119

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FEBRUARY 25, 2010

Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] susanbaier Hi Karen! Your post is helpful.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Im Jay Baer.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

JUNE 15, 2010

Now you know that person is active on those social outposts. Gmail Stalking Twitter, Facebook and other social outposts have incorporated functionality that allows you to see whether your Gmail contacts are using the services, and invite them to connect with you. link] PaigeHolden Are you a social media detective?

Social Media 155

Social Media ScoutLabs Company Consultant 155

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JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Frankly, I don’t get a lot of chances to experiment since we have a separate digital department.” I don’t believe in a “digital divide.” Im Jay Baer.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. Social CRM The new telephone. Social CRM The new telephone.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

JUNE 3, 2010

I think what'll likely happen is publishers will work out some kind of data-sharing deal with Facebook – the promise of increased, pervasive social sharing activity on their sites is too attractive to pass up. It will be slow, and it will be messy, though. Im Jay Baer.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

APRIL 8, 2010

randygiusto camera support is there, it's not activated, just like multitasking support has been there in the OS but not activated. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. For a week-long trip, it might be the laptop. Im Jay Baer.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

JUNE 8, 2010

Active listening required. Use active listening to engage users. Use active listening to engage users. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Now if only I could figure out how to target the concept of tech support. Great stuff. It's the Opportunity Economy.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. The time and money, per the SM and Twitter strategy will determine if it's worth the effort – gotta watch that ROI – and that mileage will vary. Interaction. Think about that for a moment.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

AUGUST 3, 2010

Even though the actual numbers show that over 25% of the whole population is supposedly actively using Facebook, you don't have ANY local support, the list of most popular local pages is completely flooded with spam/scam pages (no matter how often we have reported them). I decided to jump the social media band wagon a couple years ago.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Even though the actual numbers show that over 25% of the whole population is supposedly actively using Facebook, you don't have ANY local support, the list of most popular local pages is completely flooded with spam/scam pages (no matter how often we have reported them). I decided to jump the social media band wagon a couple years ago.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Then, you could pull the results into a Google Reader for an automatic and permanent archive of activity. link] jaybaer Great tip Ike.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

JUNE 30, 2010

What's your audiences' first online morning activity? I was at dinner last night with a colleague who has been thrown into creating a social media program for a large international company. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools). Im Jay Baer.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

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AUGUST 25, 2010

Imagine opting into a “crowdsourcing&# activity when you log into your local joint… &# everyone here today is working on an idea to help alleviate the litter problem downtown…want to join?&# blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Facebook 145

Facebook Yahoo Collaboration Social CRM 145

Convince & Convert

JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. Im Jay Baer.

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 21, 2010

As I wrote about yesterday in “ 7 Reasons Not to Put All Your Eggs in the Twitter Basket &# as your number of Twitter followers grows, the percentage of those followers that care about your current activity plummets. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 128

Social Media Strategy Conference Eventful 128