Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

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MAY 27, 2010

Flowtown Just Keeps on Getting Better Flowtown , the uber-awesome social anthropology tool that allows you to enter customers’ email addresses, and find out where they’re active on the social Web, has rolled out an amazing new integration with Wufo0 – the easy-to-use online form builder. Im Jay Baer.

Consultant 122

Consultant Metrics Social Media Social CRM 122

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MARCH 25, 2010

jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 117

Social Media Strategy Statistics Metrics 117

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JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development. Thanks for sharing.

CSR 137

CSR Social Media Strategy Consultant 137

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APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. What do you think? Worth a try? Im Jay Baer.

Brands 143

Brands Content Social Media Consultant 143

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JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar.

Social Media 140

Social Media Consultant Strategy Organization 140

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APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. But, it’s widely disparate content usage across social outposts that’s the real mystery. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 120

Social Media Content Analysis Sports 120

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APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Im Jay Baer.

Social Media 147

Social Media Strategy Influencer Social CRM 147

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APRIL 13, 2010

You sound a lot more active and attentive. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. An active agency social media presence will lead to expertise in the agency. Its great to see this conversation so relevant active! What do you think? It's best to demonstrate by doing.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 20, 2010

The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. power to the people ?

Social Media 147

Social Media B2B Strategy Consultant 147

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JULY 14, 2010

Years ago, they were created over time through news stories and ad placements and customer activity. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. It's like any other social network, right? It's like any other social network, right? Lots of lurkers.

Social Media 159

Social Media Statistics Strategy Research 159

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SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 136

MySpace Facebook Social CRM Consultant 136

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SEPTEMBER 21, 2010

You’re a non-profit hoping to take your social media engagement to the next level? tools of social media always change. And that’s why your social media strategy must be tools-agnostic. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 167

Social Media Strategy Consultant Conference 167

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SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

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FEBRUARY 25, 2010

Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] susanbaier Hi Karen! Your post is helpful.

Social Media 117

Social Media Case Study Strategy Study 117

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SEPTEMBER 21, 2010

RT @kdrewien: RT @smallbiztwit: Social Media Monitoring Tools – How to Pick The Right One [link] [link] socialCRMchick Good post Katie, however what do you think about managing vs. monitoring. Again, a company needs to listen and find where the customer base is active. We categorize influencers by type: peer, social or key influencers.

Social Media 155

Social Media Radian6 Strategy SM2 155

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JUNE 15, 2010

Now you know that person is active on those social outposts. Gmail Stalking Twitter, Facebook and other social outposts have incorporated functionality that allows you to see whether your Gmail contacts are using the services, and invite them to connect with you. link] PaigeHolden Are you a social media detective?

Social Media 153

Social Media ScoutLabs Company Consultant 153

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JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Frankly, I don’t get a lot of chances to experiment since we have a separate digital department.” I don’t believe in a “digital divide.” Im Jay Baer.

Social Media 138

Social Media Strategy Consultant SEO 138

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SEPTEMBER 21, 2010

That makes it “inexpensive&# – rather than spending millions, companies can spend thousands (or even, just hundreds) to achieve similar results… The activity needed to maintain a successful social media presence is and should be part of any company’s marketing plan. Im Jay Baer.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

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JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Im Jay Baer.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. Social CRM The new telephone. Social CRM The new telephone.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

MARCH 18, 2010

P.S. this is my 100th comment on Disqus, and I couldn't think of a better place to have it [link] Randy Kemp Getting Serious About Social Media [link] [link] Brett Pollard Excellent! Stelzner What you need to know to take your social media activity to the next level (and not get left behind!) Im Jay Baer.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MAY 20, 2010

Get your cross-functional social media team together, and agree on reasonable success metrics before you get started in social media. If you’re already active, but there are people on your team that cannot (without looking it up) name your key success metrics, and from where they’re derived, call a KPI meeting today.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

JUNE 3, 2010

I think what'll likely happen is publishers will work out some kind of data-sharing deal with Facebook – the promise of increased, pervasive social sharing activity on their sites is too attractive to pass up. It will be slow, and it will be messy, though. Im Jay Baer.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

APRIL 8, 2010

randygiusto camera support is there, it's not activated, just like multitasking support has been there in the OS but not activated. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. For a week-long trip, it might be the laptop. Im Jay Baer.

iPad 136

iPad Content iPhone Wireless 136

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JUNE 8, 2010

Active listening required. Use active listening to engage users. Use active listening to engage users. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Now if only I could figure out how to target the concept of tech support. Great stuff. It's the Opportunity Economy.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

AUGUST 3, 2010

Even though the actual numbers show that over 25% of the whole population is supposedly actively using Facebook, you don't have ANY local support, the list of most popular local pages is completely flooded with spam/scam pages (no matter how often we have reported them). Not speaking of the fact that the rules, inner structure etc.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Even though the actual numbers show that over 25% of the whole population is supposedly actively using Facebook, you don't have ANY local support, the list of most popular local pages is completely flooded with spam/scam pages (no matter how often we have reported them). Not speaking of the fact that the rules, inner structure etc.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Then, you could pull the results into a Google Reader for an automatic and permanent archive of activity. link] jaybaer Great tip Ike.

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Yes, there is always a new social media flavor of the week to try and Facebook may be bigger than Twitter but if I had to pick any crowd to get chummy with as a marketer, Twitter would be it. Interaction. twitter????twitter??????????Is

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 30, 2010

What's your audiences' first online morning activity? I was at dinner last night with a colleague who has been thrown into creating a social media program for a large international company. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 128

Social Media Strategy Automotive SEO 128

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AUGUST 25, 2010

Imagine opting into a “crowdsourcing&# activity when you log into your local joint… &# everyone here today is working on an idea to help alleviate the litter problem downtown…want to join?&# blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools). Im Jay Baer.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

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JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. Im Jay Baer.

Influencer 122

Influencer Ustream Authentication Social CRM 122