Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Repository 90

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Ignite Social Media

AUGUST 30, 2019

YouTube is one of the more unique social media platforms. Moreover, YouTube is a key channel for brands given its SEO benefits as a Google company, and 96% of 18-24-year-olds and half of internet users over 75 using it. Visitors to the channel will see that your brand has been active recently and may be more likely to engage.

YouTube 142

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SocMed Sean

DECEMBER 1, 2018

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. Time to start thinking about budget allocations for next year! Identifying The Tools And Resources.

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Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. Non-video ads.

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Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

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Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

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Keyhole.co

NOVEMBER 29, 2023

YouTube is no longer just a consumer platform. Over 500 hours of video content get uploaded to YouTube every minute, while 122 million people visit the platform every day. With such huge competition, one thing that makes a difference is the posting timing on YouTube. There are a few things that trigger engagement on YouTube.

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Hootsuite

SEPTEMBER 27, 2023

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. how to make money from your YouTube Shorts.

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Keyhole.co

FEBRUARY 16, 2024

What sets your YouTube competitors apart? How do they make their videos rank better than yours on YouTube? You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. What is YouTube competitor analytics ?

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Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search. Online advertising Use YouTube.

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Sprout Social

JULY 5, 2022

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Behind the scenes” of YouTube’s influence. Shorts quickly gained over 1.5

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Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Socialized

FEBRUARY 12, 2021

YouTube is a hub for video content. Companies and brands create video content wherever you look, distribute it on its blogs and social media. Many businesses post exclusively to YouTube to take benefit of many advantages that the site provides. YouTube contributes to a worldwide population. Exposure the Brand.

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The Realtime Report

NOVEMBER 11, 2020

Marketing Platforms for Realtors that Generate Results. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. Target the right audience.

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Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. So why is YouTube such a big deal? Investing in video—and YouTube in particular—is key to a strong marketing strategy.

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Unmetric

JULY 18, 2019

As the world’s second most popular search engine, YouTube plays a massive role for businesses looking to reach as wide an audience as possible. For some brands in the media industry, they even follow a YouTube-first policy. In-depth YouTube analytics will help you take your video marketing game from good to ninja level.

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Keyhole.co

DECEMBER 21, 2022

Considering the current popularity of video content, YouTube is a powerful platform for brand marketing. billion monthly active users , YouTube generates the second-highest traffic of any website worldwide, second only to Google. What is YouTube competitor analysis? Or worse, you see a dip in followers!

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Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. billion monthly active users , the platform presents a vast audience for content creators and marketers. It shows metrics assessments and gives you direction to grow your YouTube channel.

Metrics 52

Metrics Analytics YouTube Video 52

The Realtime Report

JUNE 18, 2014

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life.

Influencer 183

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Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Enter YouTube. Top 10 Best Brands on YouTube. Source: Lego.

YouTube 123

YouTube Brands Fashion UGC 123

Keyhole.co

AUGUST 2, 2023

YouTube is the biggest video marketing platform in the world, with over 2.6 billion monthly active users already on the platform. Maybe you’re trying to unlock the power of YouTube, but you’re struggling to find tactics that work and tools to help you streamline and optimize your growth. million subscribers and counting.

YouTube 52

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Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. So why is YouTube such a big deal? Investing in video—and YouTube in particular—is key to a strong marketing strategy.

YouTube 52

YouTube Analytics Metrics Price 52

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. How to see analytics on YouTube.

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Metrics Analytics YouTube How To 145

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Listen to the podcast: Watch the live recording: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more about social media from renowned marketing leaders? Catch all episodes here. Episode Summary.

B2B 62

B2B Company Social Media Apple 62

Keyhole.co

DECEMBER 26, 2023

Most cola and energy drink companies began with a product-forward attitude. Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. Instagram: 19.1

Social Media 52

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Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Great for video-centric marketing. What does UGC mean? What does CPA mean?

Social Media 124

Social Media CPA CPM CPC 124

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. Facebook: 255K YouTube: 12.1K These were predominantly marketed towards men or the general populace. Instagram: 741.7K Twitter: 10.7K

Influencer 59

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Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

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Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

YouTube 72

YouTube Features Engagement Hashtag 72

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. Its origins here in the West can be traced back to 2014’s Musical.ly

Marketing 217

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SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. In addition, over 80% of companies view engagement on the platform as their most important metric. Can Instagram be effective for marketers?

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Instagram Strategy Marketing Metrics 162

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 114

B2B Influencer Brands Marketing 114

Oktopost

SEPTEMBER 22, 2021

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. And if you’d like to join our marketing team, Oktopost is hiring!

B2B 125

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Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Examples: YouTube, TikTok and Vimeo.

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Hootsuite

JULY 29, 2020

Getting a YouTube verification badge is massively important for anyone who wants to make money from this video sharing platform. Maybe you’ve already tried to get your YouTube channel verified, and you were rejected. This post will show you exactly what you need to do to become verified on YouTube. What is YouTube verification?

YouTube 140

YouTube Badge How To HootSuite 140

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 93% of companies have acquired new customer(s) via social media video.

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Statistics Social Media Video Marketing 140

Oktopost

MAY 23, 2024

One of the biggest challenges faced by marketers right now is the data overload from social media. He suggests that marketers need to focus on two aspects of social intent data: real-time engagement and long-term patterns. “People are more likely to talk to people. After all, it’s called social media.

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Data B2B Patterns Apple 71