Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

Social Media 83

Social Media Tools B2B Team 83

Sprout Social

JANUARY 26, 2023

This not only encourages people to share product information but also to become active participants in the marketing process by finding potential leads and providing referrals. This makes referral programs an excellent way to build loyalty, as well as increase your customer base. Here’s a quick breakdown of both strategies.

Discount 121

Discount Marketing How To B2B 121

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Of those active on social media, 70% use only LinkedIn. Socially-active CEOs can dramatically improve their companies’ viability and awareness within their target markets in the following ways. Absolutely.

Company 126

Company B2B Loyalty Survey 126

Webbiquity SMM

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. And unlike a focus group, this activity is really happening, in real time. What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Doing so is a recipe for long-term loyalty and retention. Pain points and challenges.

Team 104

Team B2B Platform Analytics 104

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. The buying process The buying process is the step-by-step path a customer follows to make a purchase decision.

Examples 97

Examples Template Templates How To 97

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Oktopost

MARCH 22, 2022

People are more likely to buy products they learn about from trusted friends rather than those they see in ads. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Get To Know Your Active Customers: Your company should invest in identifying its top customers and communicating with them regularly.

Marketing 90

Marketing Loyalty Case Study Cost 90

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. This process will help you determine where you need to improve, what successful activities you can double-down on, and what you may have missed. The Keys to Growth Hacking Success. Be a Pirate.

Strategy 147

Strategy Metrics Process B2B 147

Hootsuite

JULY 4, 2022

Pay attention to who’s active in your industry or verticals and check to see if your competitors are there. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. more likely than other platform users to create a post and tag a brand after buying a product.

Questions 105

Questions Banking Insurance HootSuite 105

Keyhole.co

FEBRUARY 29, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. When’s your audience most active? Instead, prioritize metrics that directly align with your goals, whether it’s building brand loyalty, driving website traffic, or boosting conversions. What’s their purchase intent?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

SEPTEMBER 22, 2021

Through messaging apps, chatbots and other automated tools, brands are able to balance personalization and efficiency for a better buying experience. This is the point where you can introduce relevant products and spark interest in buying. This is the big one for businesses in B2B. Build brand loyalty.

Conversation 85

Conversation Loyalty Policies Examples 85

Keyhole.co

FEBRUARY 23, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. When’s your audience most active? Instead, prioritize metrics that directly align with your goals, whether it’s building brand loyalty, driving website traffic, or boosting conversions. What’s their purchase intent?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Easy: be active on social media. Easy: be active on social media. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Here’s exactly how to do it.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Buzz Marketing for Technology

DECEMBER 21, 2012

This approach complements how consumers are using mobile (on the go) and will therefore increase its effectiveness in reaching them in a meaningful and relevant way—improved brand retention, loyalty, and customer lifetime values; increases in revenue per visit, and a truly connected multichannel experience.

Mobile 225

Mobile Marketing Exercises Applications 225

Sprout Social

APRIL 15, 2020

If you prioritize creating connections and customer care, you will create brand loyalty that lasts beyond this crisis. However, any business-as-usual activities need to be managed carefully. We've since distributed $500k of shoes and listened to our community by adding a “buy-one-give-one” option in the U.S.

Strategy 141

Strategy Metrics Hubspot Retail 141

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart. TAKEAWAY : Personal stories of employees and customers can exemplify brand values and drive loyalty from customers who align with those values. #4

Class 100

Class LinkedIn Brands Microsoft 100

Sprout Social

JANUARY 12, 2022

rating or review is most valuable to someone researching a brand for the first time or buying a new product. Earn long-term brand loyalty. Encouraging conversations among your audience is central to building customer relationships and, in turn, brand loyalty. This is especially important for B2B brands.

Conversation 132

Conversation Review Marketing How To 132

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Awareness or loyalty? Buying something? Do you sell products or services? Are you trying to generate leads or sales?

Social Media 119

Social Media NGO ROI Research 119

Rebekah Radice

JULY 15, 2019

No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. People are always more eager to buy from businesses they like and whose culture and values are most similar to their own. Give a peek at team building days and activities. Webinars can be a powerful tool at any stage of the customer journey.

Types 119

Types Video Content Case Study 119

Pam Moore

DECEMBER 7, 2017

It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Purchase cycle (awareness, consideration, preference, purchase, loyalty).

Template 167

Template Templates Trends Content 167

Hootsuite

SEPTEMBER 14, 2020

View your content overview, activity, and audience demographics. Click Insights in the left sidebar, then view either your Activity or your Audience for the last 7 days. For many brands in ecommerce and B2B, this number is the ultimate goal. Once that’s set up, follow these steps: In the app, go to your profile. Conversions.

Metrics 145

Metrics Analytics Instagram Tools 145

Ignite Social Media

MAY 31, 2016

HOW BRANDS CAN USE THIS INFORMATION : Particularly if you’re a B2B business, or also a B2C with a large employee base, consider how the millennial male can become a brand advocate for your business. Female millennials, report that they’re very influenced by loyalty rewards and points, freebies and discounts and coupons.

Yammer 60

Yammer Buy Social Networking Report 60

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. Your value proposition needs to outline your benefits and the advantage of buying from you versus the competitor. Bobbi Brown.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 147

B2B Survey ROI Metrics 147

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Newsletter Patterns 62

Keyhole.co

MAY 9, 2023

Drive sales: Motivate the audience to visit your website and buy a product to win the giveaway. Brands only have to encourage the audience to complete basic actions like: Hit the “Like” button: This activity can improve your brand visibility and engagement. On the other hand, it subtly fosters brand engagement and loyalty.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Convince & Convert

MARCH 8, 2012

I’m trying to think about when I activated timeline on my personal page and Facebook did a pretty good job of guessing when I was born and when I was married and the things like that that I had already structured based on my usage of the platform. Eric: Yeah. Jay: So we will see what happens.

Company 120

Company Instagram B2B Survey 120

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Ultimately, brand marketing tools will help you optimize, automate, and scale the marketing activities that help you always keep your brand consistent and in demand. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

OCTOBER 17, 2022

The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process. There are three different ways to measure how often users are logging into your app or website: DAU: daily active users. WAU: weekly active users. MAU: monthly active users.

Metrics 151

Metrics Engagement B2B Loyalty 151

Oktopost

SEPTEMBER 3, 2021

The goal for most B2B marketers is simple: generate leads that sales can potentially convert into customers. Fortunately for B2B marketers, the remedy to this problem doesn’t require racking your brain to find the next lead generation channel that somehow eluded you – and it’s much closer than you think. What is customer retention?

Metrics 118

Metrics B2B Loyalty Cost 118

Hootsuite

MAY 26, 2021

Actively connecting with potential customers on social media can help you be the first brand a prospect considers when they’re ready to make a purchase. When you do that, you’re more likely to build trust and loyalty. Authenticity builds trust — and that, in turn, can become customer loyalty. That’s a 13.2%

HootSuite 145

HootSuite How To B2B LinkedIn 145

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 227

Examples Communities Brands Forums 227

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Boost Customer Loyalty and Lifetime Value. A commonly overlooked benefit of a well-developed content marketing strategy is its potential to drive customer loyalty. Source: chanty.com.

Loyalty 204

Loyalty Software Publishing Products 204