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How to Create a Reader Avatar for Your Blog

ProBlogger

For several years, I’ve been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I’ve found them very effective and helpful. To create your first reader avatar, you’ll need to spend some time thinking and writing about a type of reader that you’re either attempting to reach or who is already reading your blog.

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Strategies to Ensure an Engaged Social Presence

Harp Interactive

In it’s most simple explanation, an Engaged Social Presence is when you are actively participating in the social media platforms in which you belong. Re-active engagement and Pro-active engagement, both necessary for a truly engaged social presence. ISMA: You mentioned pro-active and re-active engagement.

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Why the Blue Key Campaign is Turning Me Blue

Waxing UnLyrical

Image of refugee children in Liberia, UN Photo/John Isaac via Flickr, CC 2.0. In fact, you’ll hear me talk more about the campaign on the webinar I’m doing tomorrow for Marketwire/HubSpot … and until June 20, at least, my avatars everywhere will be blue. So here I go. For the Blue Key. Thank you.

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Seven Steps To A Better Facebook Business Page

Waxing UnLyrical

Image: Massimo Barbieri via Flickr, CC 2.0. Bonus tip: This is also a very smart way to keep on top of activity on competitors’ pages. With the new page layout, because your page’s fans are no longer featured with their avatars, as they used to be, your “liked&# pages get moved up a bit.

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Measuring Engagement

Proactive Report

So what activities count as engagement? Alerts (register and response rates / by channel / CTR / post click activity). Groups (create / join / total number of groups / group activity). Key page activity (post-activity). update avatar, bio, links, email, customisation, etc). Bookmarks (onsite, offsite).

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

One, should we monetize other people’s activity? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities. Social Media Monetization Models on Flickr [link]. Pay $25 a year a la Flickr for a Pro account. 20 million?

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Measuring Engagement

Proactive Report

So what activities count as engagement? Alerts (register and response rates / by channel / CTR / post click activity). Groups (create / join / total number of groups / group activity). Key page activity (post-activity). update avatar, bio, links, email, customisation, etc). Bookmarks (onsite, offsite).