Social Media Strategery

JUNE 1, 2013

Rather than creating your own branded online communities, consider first actively participating in existing unbranded communities by answering questions, solving problems, and offering discounts to those who need it. Why do you think Best Buy employees frequent online electronics forums or car brands actively participate on top auto blogs?

Class 75

Class Social Media Forums Price 75

Social Media Strategery

MARCH 1, 2018

Maybe Unilever’s threat will spur other brands to take a more active role in media ethics, but history tells me otherwise. It’s media buyers who think they’re doing PR people a favor by negotiating editorial as part of their ad buys. It’s CMOs who only look at the impact on their marketing campaign instead of the impact on their business.

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

JANUARY 23, 2012

Lurking, but not active. Active and insightful. More than 75%. Senior leadership participation can best be classified as: Shhh! Don't tell them or they'll shut this site down! Big Brother-ish. If someone posts, "I can't get my email to work on my phone – help!" " What kind of response will they get?

Communities 121

Communities Wiki Microblogging Press Release 121

Social Media Strategery

OCTOBER 15, 2012

I'm substantially less active on Twitter than I used to be. When did I become the guy who gets tired of social media? I haven't blogged here in more than a month.

Social Media 136

Social Media Yammer Collaboration Foursquare 136

Social Media Strategery

NOVEMBER 18, 2011

You’ve created a dozen active, vibrant communities behind your firewall? Content exchange is the lowest rung of the collaborative ladder when compared to joint knowledge co-creation in official channels and this has not happened within the IC. This is where the Enterprise 2.0 Now, let’s drive it deeper into the business.

Yammer 132

Yammer NewsGator SocialCast Web 2.0 132

Social Media Strategery

AUGUST 22, 2013

In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. Image courtesy of Flickr user vasta. College students across the country are in the midst of moving back to college for the fall semester.

List 131

List Class ROI Sports 131

Social Media Strategery

OCTOBER 24, 2012

One of Pinterest's first and most active members wasn't a social media influencer. If what we're doing is truly building online communities, shouldn't we first recruit the people who will actually be you know, building that sense of community and modeling the behaviors you want to see from all members? She's the founder's mom.

Communities 105

Communities Influencer Klout Construction 105

Social Media Strategery

MAY 25, 2013

An active, professional online presence – Link to your blog, your Facebook page, your Twitter profile, your Tumblr, your LinkedIn profile – anything that will give me more information than what’s on your resume. What were the results? How many media guides did you create? How were they used? Where were the results?

Press Release 124

Press Release Tumblr Advertising LinkedIn 124

Social Media Strategery

JUNE 30, 2011

LT Lykins said the activity was definitely a worthwhile investment and has increased the level of engagement they’ve had with their fans on the Navy Facebook page.

Case Study 111

Case Study Social Media Education Organization 111

Social Media Strategery

DECEMBER 24, 2011

community was active and engaged, and I found myself really in the trenches with a lot of my clients helping them work through many of the issues that I got to write about. During the first year, it was the pioneer, carving the way for others throughout the firm to feel empowered to create their own blogs as well.

Social Media 99

Social Media Gov 2.0 Sports Education 99

Social Media Strategery

JUNE 2, 2011

Active participation (and actual engagement!) Now try the site from your mobile or tablet device. As I mentioned in a previous post , technology has to be fast, accessible, and reliable before any of your users will care about the cool new features. Integration. It’s been fully integrated into the website.

Press Release 120

Press Release Vimeo Metrics Team 120

Social Media Strategery

APRIL 23, 2012

PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Despite coming up with new definitions , there continues to be a lack of awareness on the part of our clients, colleagues, and friends about what we actually do and the value that we bring to a business.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

MAY 12, 2010

I actively avoided Twitter, for example, because I didn’t see the purpose. Participants not only understand the concepts, but are actively deploying these solutions within their project teams. and those who approached it with the skepticism of an instant weight loss pill— “This looks too easy…it can’t be this easy.”

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

DECEMBER 30, 2008

Get external blog up and active (will open anyday now) and blog there daily. Use some of the upcoming software to link all my social networks/comments/online activities together. Get external blog up and active (will open anyday now) and blog there daily. My resolutions are pretty similar but here are the top three: 1.

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

JUNE 21, 2009

You have to focus on both tech and people – can’t just embed it into daily work either because people will actively try to avoid using it. You have to focus on both tech and people – can’t just embed it into daily work either because people will actively try to avoid using it. and expect it to get used.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

AUGUST 9, 2009

They don’t receive a bonus if customer service improves or public awareness increases because of increased social media activity. There are very real privacy, security, and policy barriers to social media implementation, and we must actively work with our IT counterparts to develop collaborative solutions.

Gov 2.0 86

Gov 2.0 Social Media MySpace Web 2.0 86

Social Media Strategery

MAY 24, 2010

Navy Chief of Information Office (CHINFO) Booz Allen partnered with the Navy’s Emerging Media Directorate within CHINFO to develop a strategy for providing guidance to all Navy Commands on how to successfully integrate social media into their Public Affairs activities.

Gov 2.0 77

Gov 2.0 Wiki Web 2.0 Forums 77

Social Media Strategery

MARCH 3, 2011

Institutions have no way to monitor or further facilitate that organization and that kind of activity, even though they’re starting to understand that engaging online is important to student engagement and retention. Students self organize on Facebook all the time. That’s great. There’s two issues though -.

Education 130

Education Class Groups Groups 130

Social Media Strategery

SEPTEMBER 25, 2009

to meet with Stan Kasten , President of the Washington Nationals , and several other team executives to discuss how sports teams can better use social media to increase awareness of the team’s activities both on and off the field, better engage with their existing fans and potential fans, create more fans, generate more positive media coverage, (..)

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

FEBRUARY 23, 2009

platform , our first day began with our instructor, Hanns Kohler-Kruner , leading us through an activity to determine what Enterprise 2.0 What I Liked: The open, free-flowing conversation where ideas were debated and assumptions were challenged The instructor was not only on Twitter , he’s been actively using E2.0 Technology?

Gov 2.0 84

Gov 2.0 Wiki Web 2.0 Course 84

Social Media Strategery

JANUARY 2, 2010

So most of the social media work I do will be on my own time, making me much less active in the SM world, unfortunately (and I haven’t blogged forever either!). So most of the social media work I do will be on my own time, making me much less active in the SM world, unfortunately (and I haven’t blogged forever either!).

Gov 2.0 70

Gov 2.0 Social Media Forums Web 2.0 70

Social Media Strategery

OCTOBER 9, 2010

The project kicked off in July 2009, and this semester alone we’re seeing new chapters forming at American University, Kansas University, Kansas State University, the University of Wisconsin-Oshkosh, Penn State University, and the University of Texas.

Education 123

Education Social Media Project Study 123

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

APRIL 7, 2009

One of the things that I’m actively focusing on right now is reaching out to the IT, security, and policy folks within my organization to open up the lines of communication. Identified and met with someone from a another agency who has been successful using social media in their organization? For next year’s Government 2.0

Gov 2.0 105

Gov 2.0 Web 2.0 Wiki Case Study 105

Social Media Strategery

DECEMBER 22, 2008

We are actively using YouTube and Twitter to provide education, transparency, mythbusting and customer service where we can. FEMA response and recovery activities are partnerships with state, local, tribal, other federal agencies and NGOs. Our mission is complex and oft misunderstood. Our mission is complex and oft misunderstood.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

OCTOBER 12, 2008

When supporting change management, collaboration and decision support, CRM activities, business intelligence, and product and service improvement, the headline is the same in both cases – continuous improvement. So the technology architecture is largely the same with one marked difference that you touch on.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

MARCH 10, 2009

Are you actively commenting on other TSA-related blogs? Without people acknowledging the activities of TSA and our desire to be transparent to those we serve, our daily mission would struggle. Without people acknowledging the activities of TSA and our desire to be transparent to those we serve, our daily mission would struggle.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Social Media Strategery

NOVEMBER 25, 2009

It’s great to see the flurry of activity laid out. But thinking and activities are definitely way past the “just now starting to talk&# phase. Twitter Comment RT @sradick Gov 2.0: I do have a bone to pick, though. That’s actually not true. You should check out [link] for additional information and resources.

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Social Media Strategery

MAY 26, 2009

Skeptic - “Why the hell are you spending so much time on Twitter and Facebook when you could be doing real work?&# You don’t see the real business value to social media, and would prefer that your staff stick to the mission-related activities. You’re conservative and would rather just do your job and go home.

Gov 2.0 94

Gov 2.0 Types Meme Social Media 94

Social Media Strategery

APRIL 1, 2009

When good people get motivated to become active in their government(s), and to explore whole new approaches to governance itself, I say that’s a very good thing. When good people get motivated to become active in their government(s), and to explore whole new approaches to governance itself, I say that’s a very good thing.

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Social Media Strategery

JULY 12, 2009

While tuning in to hashtags like #gov20camp or #sxsw can give virtual attendees a reasonable feel for the content of the conference, that only works when hundreds of people are actively using the service, giving individual perspectives and updates. However, this doesn’t really work when only a few people are doing it.

Gov 2.0 85

Gov 2.0 Meeting Yammer Wiki 85

Social Media Strategery

SEPTEMBER 4, 2013

People are now actively avoiding their digital lives in favor of reconnecting offline: 61 percent of Facebook users have taken a vacation from the site. Now brands are expected to post 15 times or more every month , and be present and active on Instagram, Twitter, Facebook, Pinterest, Tumblr, Soundcloud and Vine.

Brands 96

Brands Tumblr Syndication ROI 96

Social Media Strategery

FEBRUARY 25, 2008

It’s great that there’s a vibrant community of these experts (check my blogroll on the right for a list of these experts, all much more established than I) actively sharing ideas and experiences. That’s not necessarily a bad thing, but as Jonathan Trenn states in this post , that’s no longer enough.

Gov 2.0 50

Gov 2.0 WordPress Resources Wiki 50

Social Media Strategery

SEPTEMBER 22, 2008

I’m not sure I would want my location and activities to be pinpointed every minute of the day. I’m not sure I would want my location and activities to be pinpointed every minute of the day. .&# That’s great in the case of emergencies or terrorist situations, but from a privacy point of view, I find it scary.

Gov 2.0 50

Gov 2.0 Social Media Twitter Web 2.0 50

Social Media Strategery

DECEMBER 5, 2020

Budgets will not only shift back toward performance marketing, consumer marketing, social media advertising and other ROI-driven activities, they may even increase to compensate for time spent out of market. The pendulum will swing back toward those sexy consumer marketing programs yet again.

Case Study 81

Case Study ROI Reputation Proposal 81

Social Media Strategery

NOVEMBER 16, 2008

Because in my experience, that’s the demographic who are most likely to avoid social media and in fact, often actively discourage their teams from using it. This event was held at Booz Allen’s corporate headquarters in McLean, VA, and the target audience was internal Booz Allen employees, specifically middle management.

Gov 2.0 50

Gov 2.0 Web 2.0 Wiki Collaboration 50

Social Media Strategery

MARCH 2, 2009

For this group, social media is at best, another activity competing for their time, and at worst, a severe inhibitor to achieving the mission.

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72