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The Complete Guide to YouTube Marketing in 2020

Hootsuite

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

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21 of the Best Social Media Apps for Marketers in 2020

Hootsuite

These are the four social media apps that are the bare minimum for any social media marketer. They represent the biggest social platforms out there right now. Let’s be honest: If you aren’t using them, are you really a social media marketer? 17 of the best social media apps and tools for marketers.

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Everything Brands Need to Know About TikTok in 2020

Hootsuite

So, is it time for your company to start TikTok marketing? Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. — Taylor Lorenz (@TaylorLorenz) February 3, 2020. — AJ Curry (@AJ_Curry) January 13, 2020. What is TikTok?

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2020 Social Media Recap: What Happened and What We Learned

Likeable

We survived 2020, a year that felt like both a week and a decade at the same time. At Likeable, we did shoots in the galley kitchens of 400 square foot apartments, set social strategies from our dining room tables, and navigated some of the most challenging questions for social media to date. Alright, everyone. The TikTok Saga.

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7 statistics that prove the importance of social media marketing in business

Sprout Social

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Digital transformation is in full swing.

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10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

As we close out December, it’s time for our favorite blog post of the year — and it’s all about Instagram predictions for 2020! . We’re sharing insights from the Instagram pros and industry experts in our top 10 Instagram predictions for 2020: . Instagram Predictions 2020 #1: Words Will Be More Powerful than Images.

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Social Media and Politics: Rules and Best Practices for 2023

Hootsuite

Social media and politics have been firmly entwined ever since then-candidate Barack Obama used social networks to launch a grassroots 2008 presidential campaign that engaged voters and donors in ways not seen before in federal politics. In 2008, Obama had five million social followers spread over 15 social networks.