Direct Marketing Observations

JANUARY 12, 2018

It’s amazing to me that in 2018, the questions on influence in social are still pondered as if it were the latest work-out fad, “Yea but will it give me abs?” I look for those that are authentic voices and experts within their space. Authentic Voice being the operative term. Especially in a B2C setting.

B2B 276

B2B Influencer Conversation Social Media 276

Later

DECEMBER 12, 2018

And if you want to take a look back, check out our 2018 Instagram Year in Review! We saw some of this in 2018 with Facebook beta testing Instagram analytics on their platform. By far, Instagram Stories saw the biggest number of new features in 2018, including new creative tools, fonts, stickers, and tools for businesses.

Instagram 90

Instagram Authentication Influencer Analytics 90

The Realtime Report

SEPTEMBER 8, 2022

Now, TikTok is bringing out another of these such features, the ‘Nearby’ feed. Sascha has spent the last 3 years defining how to market on TikTok, having pioneered marketing on the platform in the UK in 2018, initially working within the music vertical to launch hashtag challenge campaigns.

Social Graph 91

Social Graph Comparison Features Communities 91

Pixlee

AUGUST 10, 2020

TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Tapping into this saves time and helps your brand feel more authentic. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. Using Each of These Videos to Grow Your Brand.

Video 98

Video Marketing UGC Hashtag 98

Likeable

MARCH 26, 2019

merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. as one of the most downloaded apps of 2018. Open the TikTok app, and you will see short-form looping videos on the “For You” home feed. First there was Vine, then Musical.ly, and now TikTok. What is TikTok?

Meme 111

Meme Marketing Authentication Feed 111

Social Media Strategies Summit

JANUARY 3, 2019

2018 was a big year for Instagram. With all of these updates, the platform has become more popular (Instagram grew to 1 billion users in September of 2018) and more competitive for brands (with 25 million business profiles ). This attention to visual and highly shoppable content helped the brand to increase sales 39% in 2018.

Instagram 139

Instagram Brands UGC Travel 139

yMarketingMatters

JUNE 10, 2019

Video consumption on Instagram increased 80% year over year from 2018). So build those relationships up authentically. Instagram has said again and again that the only way to lift your content’s feed ranking is to produce great content! Post video. People watch videos. Instagram likes videos! Post when your audience is looking.

Tips 100

Tips HootSuite Notification Hashtag 100

Social Media Strategies Summit

MAY 25, 2021

Other ways to ensure page security include setting strong passwords , enabling two-factor authentication , and completing page publishing authorization for high-reach pages. By enrolling, Facebook will help your agency adopt stronger account security protections, like two-factor authentication. Authenticity. Page Verification.

Communities 130

Communities Engagement Facebook Authentication 130

agora pulse

MAY 8, 2019

What was even more alarming for business owners and marketers was the announcement that Facebook made at the start of 2018. Further, only posts from pages that get a significant amount of engagement , would be pushed higher up in people’s News Feed. And if your posts failed to do so, Facebook would limit their visibility.

Organization 128

Organization How To Hubspot Feed 128

Social Media Strategies Summit

OCTOBER 21, 2021

Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Doug Conant (@DougConant) October 11, 2018. And she does it all while maintaining an authentic online presence. Kimberly Bryant.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Webbiquity SMM

DECEMBER 12, 2018

As of June 2018, 4.2 Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones. Guest post by David Gutierrez. billion people had access to the Internet—in other words, about 55 percent of the entire population of the world.

Trends 168

Trends Marketing Influencer B2B 168

Ignite Social Media

MAY 4, 2020

Brand Marketing Opportunities: Instagram Story Ads – just as you would run a promoted post in the feed, you can do the same in Instagram Stories. This content also takes prime real estate on your profile just above your feed posts. Source: Statista. Source: Facebook.

Social Media 123

Social Media Brands Content Real Estate 123

Sprout Social

DECEMBER 7, 2018

Kicking off 2018 with a reach-rocking algorithm shift , the social giant is now throwing some business owners for a loop with some recent changes to their Pages platform. As of August 2018, Facebook has rolled out a new authorization process for Pages. If affected, you’ll see an alert banner like the one above in your News Feed.

Publishing 93

Publishing Facebook Authentication Overview 93

Later

MARCH 11, 2020

In 2018, LinkedIn tested a version of LinkedIn Stories called “Student Voices”: Source: Social Media Today. LinkedIn’s pivot to stories is indicative of just how far social media has evolved since Facebook first switched from a series of connected profiles to a centralized News Feed in 2006.

LinkedIn 111

LinkedIn How To Feed Feedly 111

Sprout Social

JANUARY 12, 2023

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. Promote Open, Authentic Communication. This can go a long way toward helping you authentically embody your brand values on social.

Brands 123

Brands How To Authentication Exercises 123

Sprout Social

APRIL 30, 2020

In addition to relying on social feeds to stay up-to-date on the latest COVID-19 developments, consumers are also craving new ways to connect and find community. Social feeds are more crowded and more difficult for brands to navigate as social media engagement patterns have changed seemingly overnight. Everyone is online.

Engagement 81

Engagement Patterns Publishing Data 81

Likeable

FEBRUARY 12, 2020

Gritty, the Philadelphia Flyers’ bright orange, furry, googly-eyed mascot, became an overnight sensation back in 2018 after his recreation of Kim Kardashian’s “Paper” magazine cover garnered 6.1 Since then, the Flyers have used Gritty as a way to join topical and trending conversations in an authentic, ownable way without selling out.

Sports 66

Sports Brands Authentication Meme 66

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. Landscape feed.

Video 144

Video Social Media Strategy Film 144

Later

JULY 10, 2019

To help keep your business ahead of the game, we’re highlighting 9 of the biggest Instagram trends in 2019 we’re loving so far: Instagram Trends 2019 #1 : Posting More “Authentic” Content on Instagram. This isn’t to say that curated feeds are no longer “in.” View this post on Instagram. View this post on Instagram.

Trends 85

Trends Instagram Feed Feedly 85

Oktopost

MAY 16, 2022

Bringing Authenticity Back to Social Media. We use social for human connection, and making it sound more human and authentic is the key to creating posts others want to engage with. The biggest part of finding success with employee advocacy is remaining authentic above all things.

B2B 91

B2B Engineering Social Media Privacy 91

Sprout Social

JANUARY 16, 2020

If achieved, your message will be in nearly everyone’s social media feed. Think about how seemingly random phenomena like Baby Yoda or “OK boomer” take over your social feeds out of nowhere. Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots.

Meme 101

Meme Marketing Hashtag Campaign 101

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. While auditing your content from 2018, try to identify your most effective pieces. Increase brand awareness.

Campaign 111

Campaign Social Media Metrics Trends 111

Pixlee

JANUARY 29, 2019

As we excitedly plan for the next wave of technology in 2019, we’re taking a moment to share some of our top highlights from 2018 that have changed how our customers do business. In 2018, Pixlee users saw some exciting results with this feature: the conversions from ad traffic doubled. Instagram Stories and YouTube Video.

UGC 60

UGC Features Curation Influencer 60

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Personas also help to identify authentic and personalized opportunities to reach your customers through social media.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

MAY 26, 2020

It’s essential that media literate marketers take the time to understand the full context of what they’re sharing or referencing in brand feeds, whether that’s reviewing the credibility of the source on a news story or understanding the full backstory of a viral meme. Customers don’t want conjecture. Even marketers have to keep learning.

Marketing 138

Marketing Class Skills Trends 138

Pixlee

NOVEMBER 4, 2019

Through Instagram’s Shoppable Posts feature, you’re able to tag your products for one-click shopping directly on your feed. Its effectiveness is only further augmented by the new Shoppable Posts feature, which officially launched across 45 countries in 2018. Instagram is an incredibly powerful tool for B2C organizations. Happy Selling.

Brands 50

Brands Instagram Feed Feedly 50

Later

FEBRUARY 16, 2021

Want to easily find and curate user-generated content for your feed? In 2018, they released a video starring former NFL quarterback, Colin Kaepernick , who protested police brutality by kneeling during the pre-game national anthem. Create content that is either educational, entertaining, authentic, or showcases your products. #7:

Campaign 91

Campaign Social Media Brands Apparel 91

Later

JULY 3, 2020

Instagram Live broadcasts are one of the best ways to connect with your followers in a direct, transparent, and authentic way — especially when real-life get-togethers are impossible. This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018.

Trends 110

Trends Instagram Meme Badge 110

Sprout Social

MAY 5, 2019

Rosie Clayton’s Instagram feed is filled with colorful dresses and outfits against colorful walls. Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. Are they legit?

Influencer 111

Influencer Marketing Survey Campaign 111

Pixlee

DECEMBER 18, 2018

The platform breaks down barriers between brands and individuals, as brand posts and stories seamlessly enter a user’s feed. Individuals interact with this content because it’s authentic, visually engaging, and relatable. Focus on brand authenticity and real followers. Drill Down.

Instagram 44

Instagram UGC Authentication Influencer 44

Hootsuite

MAY 12, 2020

The key is to only use tools that help you automate and simplify authentic activity on Instagram. We will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity,” Instagram posted to their blog , way back in 2018. DON’T: Send automated messages on Instagram.

Software 145

Software Instagram Tools HootSuite 145

Later

JANUARY 22, 2020

Analogue texture is about to fill our feeds and if, like most of us, you’re wondering how something digital can become more “analogue”, then it’s time to get creative. . Designs inspired by vintage tech have been gradually infiltrating our Instagram feeds throughout the last decade, and we only expect this trend to grow in 2020. .

Trends 81

Trends Instagram Library Film 81

Sprout Social

JULY 7, 2020

Our data from #BrandsGetReal shows us that audiences actually do want brands to speak out on social issues and use their social feeds as a platform. Being human and authentic about social issues is one way to build this culture of transparency. Social media enables brands to lead on important issues.

Brands 113

Brands Survey Microsoft Issues 113

Buffer Social

AUGUST 12, 2019

Reddit wants authentic contributions — which of course makes sense. We do this for social media content on our Buffer feeds. Then you can use these writing insights to feed back into your blog post headlines and email subject lines, just like that! First and foremost, you must be an authentic contributor to the Reddit community.

Reddit 65

Reddit Strategy Marketing Authentication 65

Later

MARCH 6, 2019

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . Brands are no longer just interacting on their own profile’s posts anymore — they’re leaving the comfort of their feed to engage and communicate with other brands on Instagram. But that’s not all.

Comments 86

Comments Instagram Brands Feed 86

Pixlee

APRIL 8, 2019

Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. According to Realtor.com, “79% of pet-owning homebuyers who closed on a home in 2018 said they would pass up an otherwise perfect home if it didn’t meet the needs of their pets.”.

Hotels 72

Hotels UGC Brands Travel 72

Sprout Social

NOVEMBER 29, 2022

Focus on raising awareness to keep your message authentic. This work comes as a direct result of a Bumble-commissioned survey distributed in 2018 which found that one in three women have received unwanted, inappropriate photographs while using the Bumble app. Bumble’s anti-cyberflashing campaign. Misfits Market’s #MisfitMemos series.

Examples 93

Examples CSR Airlines Collaboration 93