Keyhole.co

JANUARY 18, 2024

However, when it first introduced the Stanley Quencher 40 oz (1200 ml) in 2016, sales lagged for years. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers.

Influencer 59

Influencer Social Media Strategy Marketing 59

Hootsuite

FEBRUARY 4, 2020

After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). That way you can make the best decisions when it comes to your social media marketing strategy. That’s up from 59% in 2016. But that’s a little easier said than done. We want to help.

Instagram 145

Instagram Social Media Marketing Survey 145

Ignite Social Media

APRIL 13, 2017

The social media industry changes rapidly and if you don’t keep up with the latest trends, you may be left in the dust by your competitors. At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Here’s an update on social media trends to bring you up to speed.

Trends 122

Trends Social Media Apparel Compete 122

Ignite Social Media

DECEMBER 15, 2016

December is a busy time for us advertisers as we’re looking to spend budgets by the end of the year. Here are some ways you can spend your 2016 media budget wisely within in the few weeks left in the year. This may help create a case for advertising or not advertising on the platforms in the new year.

Advertising 60

Advertising Buy Social Media Platform 60

agora pulse

MAY 30, 2019

Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users. The event that brought Stories into the mainstream was when Facebook “borrowed” the feature from Snapchat and added it to Instagram in 2016. Consumers like Stories from brands.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. The New B2B Marketing Platform.

B2B 119

B2B Advertising Campaign Statistics 119

Ignite Social Media

JANUARY 25, 2017

Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays. The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. It’s clear from the 2016 data that different influences impact purchasers differently.

CPM 60

CPM Discount Buy Cost 60

ProBlogger

DECEMBER 27, 2016

Well it’s no secret, and probably not much of a surprise, to find that Facebook dominated the search results in social media this year on ProBlogger! 5 Facebook Advertising Features You Probably Didn’t Know Existed. The post ProBlogger Most Popular Posts on Social Media 2016 appeared first on ProBlogger.

Social Media 49

Social Media Blogger Small Business Training 49

Ignite Social Media

JUNE 27, 2016

If you follow us via social, it’s no surprise that we took home the gold at this year’s 2016 Corporate Social Media Awards, being recognized as the Social Agency of the Year. That and more in this week’s Social You Should Know. Ignite Social Media Awarded Social Agency of the Year.

Social Media 101

Social Media Report Survey ROI 101

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? With social media, the only guarantee we have is change.

Template 167

Template Templates Social Media Social Networking 167

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Unfortunately, many companies lose customers because they cling to outdated social media tactics. But this tactic ignores the social aspect of social media.

Social Media 96

Social Media Authentication UGC Communities 96

Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. Analyzing Red Bull’s social media accounts As this blog’s title attests, the first thing you think of when you hear ‘Red Bull’ is the now timeless slogan ‘ Gives You Wings. ’ Instagram: 19.1 million Twitter: 1.9

Social Media 52

Social Media Strategy Sports Meme 52

Ignite Social Media

MARCH 2, 2021

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

Unmetric

NOVEMBER 11, 2016

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media? October 21, 2016. October 5, 2016. Engagement.

Social Media 95

Social Media Report Insurance Hashtag 95

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

yMarketingMatters

FEBRUARY 8, 2016

The first month of 2016 is behind us and we’re already in February! There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business.

Social Media 100

Social Media URL iPhone iPad 100

Ignite Social Media

AUGUST 30, 2016

Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team. CARY , NORTH CAROLINA August 30 , 2016. Bucking the ‘lack of representation’ trend in the advertising business, Ignite Social Media today announced several management changes.

Social Media 114

Social Media Energy Team Trends 114

Ignite Social Media

OCTOBER 6, 2017

Ever since Facebook changed the organic content algorithm in 2013 , paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies. Trends in Paid Social Buying.

Buy 108

Buy Social Media Strategy Software 108

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147

Trends Strategy Marketing Authentication 147

Talkwalker SM

JUNE 29, 2016

In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media industry. It really is a platform for the “who’s who” in social data, monitoring and analytics. 1 What is Dark Social?

Analytics 75

Analytics Conference Data Mobile 75

Ignite Social Media

NOVEMBER 9, 2016

There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand. Providing value to your social media followings outside of deals & discounts is a tricky subject for many brands. The Gift Guide Approach.

Campaign 156

Campaign Social Media Retail Discount 156

The Realtime Report

FEBRUARY 11, 2017

Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. But, as with everything online, social media marketing is evolving and changing all the time. Here are some great tips to make sure you’re using social media marketing to its fullest potential in 2017.

Social Media 70

Social Media Tips Marketing Loyalty 70

Firebelly

DECEMBER 21, 2015

The 15 most-read posts on our social media marketing blog in 2015! IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? Those little social media icons—they may stand alone or be adorned with a message like “Let’s get social”—are found on almost every website these days. Here they are.

Social Media 100

Social Media Marketing Retail Social Media Management 100

Buffer Social

APRIL 4, 2018

And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. ” 1 Digiday , 2016. Social media platform. Furthermore, social media algorithms are prioritizing engagement.

Cost 111

Cost Influencer Social Media Marketing 111

The Realtime Report

JULY 27, 2012

Global Social Media Ad Revenues Grow 60% Year-Over-Year. Global social media revenues will increase from $11.8 By 2016, social media revenues will increase to $34 billion, with advertising the biggest contributor by far. Social media ad revenue will increase from $5.5 billion.

Social Networking 161

Social Networking Social Media Tumblr Foursquare 161

yMarketingMatters

JUNE 4, 2016

After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. This is fantastic news for advertisers who want to test their creatives for a variety of campaigns that extend beyond Twitter. PLUS A HUGE TIP! Let’s dive right in! Facebook Live!

Social Media 100

Social Media URL Badge Small Business 100

Sprout Social

MAY 27, 2016

There are many avenues to go down when considering which channels and types of social media advertising will resonate the most with the audience you’re trying to target. This week, Sprout Social All Star , Andrew Wasyluk , joined us for #Sproutchat to offer insights and best practices. SproutChat. SproutChat.

Advertising 48

Advertising Analytics Compete Campaign 48

Sherrilynne Starkie

OCTOBER 25, 2018

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. These are designed for performance advertisers and feature call-to-action banners.

News 225

News Research Facebook YouTube 225

Kikolani

MAY 12, 2016

Why Podcasting Is The New Marketing For 2016 (And Beyond)? From advertising, content marketing, to video marketing very few actual take the time to understand and harness the advantages of what podcasting can do for your business. This can be very beneficial for those who don’t want their advertising to sound like a promotional copy.

Marketing 60

Marketing Loyalty Advertising Directory 60

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100

Sprout Social

OCTOBER 26, 2023

billion back in 2016. Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. Let’s dig into some stats surrounding influencer marketing advertising. billion on influencer marketing advertising throughout 2023. It hit $16.4 It hit $15.2

Statistics 121

Statistics Influencer Strategy Marketing 121

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Read on… Instagram takes action on fake accounts.

Content 170

Content Nielsen Marketing Badge 170

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. Where to Invest Social Ad Budgets. In simple terms, influencer marketing is allowing a third party to tell your brand story on social media and nobody does it better than influencer marketing agency Carusele in our not so humble opinion.

Brands 178

Brands Facebook LinkedIn Influencer 178

Sprout Social

APRIL 19, 2017

John Wanamaker, a very successful 18th and 19th century merchant, is credited with coining the phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. Social media ROI is no different. However, those questions don’t speak to the true value of social.

Social Media 102

Social Media How To ROI Hashtag 102

Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable.

Social Media 40

Social Media Report Survey How To 40