Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

yMarketingMatters

NOVEMBER 2, 2016

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! When Blab launched in August 2015, it was “Move Over Periscope, Meerkat, and Hangouts—Blab.im It shut down its live streaming platform in August. Is Taking Over the Live Streaming World”.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

Mindjumpers

NOVEMBER 17, 2015

It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. The social channels rose up to bridge the communication gap. All there needs to be is relevance.

Activities 0

Activities Social Media Hashtag Campaign 0

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015, I’d say now more than ever social is part of the fabric of every org.

Social Media 100

Social Media Collaboration Team Resources 100

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 108

Organization Flipboard Social Media Company 108

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. We sell fun.

Social Media 60

Social Media Retail LinkedIn Social Media Management 60

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Hootsuite

DECEMBER 7, 2022

Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. It’s perfect for hacking your social strategy and finding fantastic old tweets. Twitter advanced search is the best thing about this platform, and almost nobody uses it.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Buffer Social

NOVEMBER 13, 2023

Try pinpointing your most engaged newsletter subscribers or social media followers, or most frequent customers and then reaching out with a more personalized message and discount code.  Live shopping There is so much untapped potential for social media lives when it comes to Black Friday and Cyber Monday.

Examples 92

Examples Campaign Discount Marketing 92

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Measuring Social Media ROI.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. According to Pew Research, YouTube is the most popular online platform in America. Elsewhere, YouTube also says people watch about one billion hours of video on the platform every day.). Get Started.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Convince & Convert

DECEMBER 18, 2015

Bucky Keen (@DoomBucky) November 2, 2015. With consumer conversations about the misshapen trees reaching a fever pitch on social media, Reese’s took a unique approach by taking on its critics in a clever way with a series of content proclaiming #AllTreesAreBeautiful. . REESE’S (@ReesesPBCups) December 2, 2015.

Delicious 60

Delicious Issues Team Social Media Management 60

Sprout Social

SEPTEMBER 21, 2020

One of these experiences in particular has received a lot of love and attention from users and media alike: a photo collection titled #BlackJoyMatters , which features the work of Black photographers and artists. And nearly 90% of Black survey respondents agree that they want to see and celebrate joy on social media more than they do now.

Issues 136

Issues Survey Campaign Authentication 136

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 40

Social Media Avatar Social Networking Compete 40

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. To help you figure out which platform — Instagram or Snapchat — is more suitable for your business, we decided to analyze the differences between the two platforms. Content types.

Instagram 111

Instagram Cost Comparison Analytics 111

Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable.

Social Media 40

Social Media Report Survey How To 40

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service.

Social Media 40

Social Media Brands How To Instagram 40

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Ruler Analytics.

Software 101

Software Marketing Analytics B2B 101

Hootsuite

NOVEMBER 25, 2015

Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. DATE: Wednesday, December 2, 2015. TIME: 11 a.m. Register Now.

Influencer 76

Influencer Tools Marketing Klout 76

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social media has changed so much in just fifteen to twenty years. How should it look? Here’s everything you need to know.

Social Media 118

Social Media Marketing B2B Banking 118

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Sprout Social

AUGUST 30, 2016

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. With some of Instagram’s newest features, you now have the opportunity to check link clicks in the native platform.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Hootsuite

MAY 13, 2021

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently.

Social Media 145

Social Media Exercises Committee Marketing 145

Oktopost

JUNE 28, 2023

Putting yourself out there is never easy, particularly when driving engagement on social media feels like a game of part luck, part guesswork. Don’t get us wrong – social media will always be something of a mystery. At Oktopost, we’ve got the eagle-eye view on social media – and how best to use it.

Social Media 62

Social Media Engagement Strategy B2B 62

Hootsuite

NOVEMBER 25, 2015

Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. DATE: Wednesday, December 2, 2015. TIME: 11 a.m. Register Now.

Influencer 40

Influencer Tools Marketing Klout 40

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business. Know your audience.

Types 145

Types Social Media Statistics HootSuite 145

Talkwalker SM

APRIL 26, 2016

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. Follow her on Twitter: @LindseyGoebel.

UGC 60

UGC Sentiment Exercises Issues 60

Hootsuite

JUNE 21, 2023

The FINRA social media goals are the same. 1 Social Media Tool for Financial Services Grow your client base with the tool that makes it easy to sell, engage, measure, and win — all while staying compliant. Book a Demo What does FINRA say about social media? FINRA social media archiving is no different.

Social Media 100

Social Media Guidelines Tips HootSuite 100

Sprout Social

AUGUST 2, 2016

Eventually social media handles made their way onto ads. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. A photo posted by Petco (@petco) on Aug 3, 2015 at 9:02am PDT.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

ProBlogger

MARCH 20, 2016

It worked in 2013, 2014, and 2015. There is a demand out there for blog content, as Internet users spend three times as much time reading blogs and social media posts as they do reading email. Expand your reach on social media. Here are a few success examples that we tried at WHSR in 2015. More links.

Strategy 35

Strategy Cost Blogger Sites 35

Sprout Social

JUNE 7, 2016

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. To help you better navigate your Twitter metrics, here are some of the common terms you’ll find on the platform. Likes replaced Favorites in 2015, and use a heart instead of a star icon.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

SEPTEMBER 13, 2016

But just because it’s not obvious, that doesn’t mean your efforts on the platform aren’t paying off. Facebook ROI is what your company gets back from the time, money and other resources you’ve put toward social media marketing on the platform. No part of your social media strategy should be implemented blindly.

ROI 40

ROI Facebook How To Analytics 40