Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. This guide will cover how your brand can benefit from a social media takeover.

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Buffer Social

JUNE 30, 2017

Twitter is also the platform that our co-founder, Joel Gascoigne , successfully built Buffer on back in 2010! This powerful moment in social media history has a special place in our hearts. What is now one of the largest social media networks on the planet (more than 1.5 I know I have!

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Webbiquity SMM

JANUARY 19, 2016

Top executives: social media marketing is for thee, but not for me. 84% of CEOs and VPs say they use social media to help make purchasing decisions. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. V3B Blog ).

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Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

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Software Marketing Analytics B2B 101

Hootsuite

FEBRUARY 24, 2020

A post shared by Doe Deere (@doedeere) on May 17, 2015 at 9:05am PDT. It’s very unlikely images used for social media marketing without copyright permission will meet fair use criteria. Several sites take advantage of these permissions, including Wikipedia, YouTube, TED, and Flickr. No, I'm not gonna go after him.

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Audiense

MAY 16, 2016

A buyer journey can last decades, so what’s the value in amassing a following of over 15 million fans across your social accounts when a certain percentage of them probably won’t be able to become your customer? Watch the @YouTube video here to find out more. — Porsche Retail Group (@PorscheRetail) September 24, 2015.

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Convince & Convert

MAY 1, 2015

For 2015, to be as nimble as possible and ready to pivot and adjust, she decided to set six-month goals instead of year-long. Those are my three goals for the first half of 2015. Pet360 Social Media Manager & PR Specialist, Jon Steiert. It means they respond to every post across social media platforms.

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Social Media Hashtag Airlines Social Media Management 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. You may also be monitored!!

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Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable.

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Hootsuite

APRIL 6, 2023

It depends, but early social media platforms started to pop up in the late 90s to early 2000s, with the technology budding as early as the 70s. Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. In May 2007, YouTube introduced its partnership program.

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Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business.

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Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

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Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. TikTok is more like an entertainment platform.

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Sprout Social

APRIL 3, 2020

From social engineering to sophisticated profile hijacking, social media accounts face many potential attack vectors. This year alone, hacker groups have compromised the social media accounts of tech giants, national athletic leagues and streaming platforms. Pinterest: SMS code (text message).

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Hootsuite

NOVEMBER 4, 2019

Facebook is the biggest of all the social networks, by far, based on just about every measure. But it’s a constantly evolving platform based on algorithm changes, new tools, and shifting demographics. There’s simply no other platform that offers this kind of reach. It’s outranked only by Google and YouTube.

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Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? Here’s everything you need to know.

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Sentiment B2B Trends Social Media Management 62

Webbiquity SMM

DECEMBER 16, 2014

Social Media Marketing Guides. 5 Social Media Trends for 2014: New Research by Social Media Examiner. 6 social media network updates that you missed by iMedia Connection. Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal. ** 5 STARS.

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Hootsuite

APRIL 28, 2020

As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. Create a branded hashtag challenge. Cover current events.

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Buffer Social

SEPTEMBER 6, 2023

According to research by the short-form video platform , “sound is the anti-scroll on TikTok” With their data, it’s not hard to see why. The platform has a pretty great search function — and it’s probably one of the simplest ways to discover trending sounds. It's not hard to see why.

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Oktopost

AUGUST 15, 2022

In 2005, the platform was rolled out to university students across the country, looking much different than it does today. 2007 brought the first realistic monetization of social media platforms, with Facebook announcing the launch of the Facebook Ads platform. A Not-So-Distant Past: 2010-2015.

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Hootsuite

NOVEMBER 9, 2015

Here's the shownotes for todays Periscope on creating memorable blog posts and social media content – https://t.co/obE8oTe0xY. — Darren Rowse (@problogger) November 4, 2015. Social media is gasoline,” and with over 176,000 followers it’s obvious he knows what he’s talking about. obE8oTe0xY.

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Hootsuite

NOVEMBER 9, 2015

While he has a focus on blogging, Darren highlights the deep connection between content marketing and social media through posts sharing his own content, or others he finds interesting and relevant. Here's the shownotes for todays Periscope on creating memorable blog posts and social media content – [link].

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Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

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Oktopost

MAY 8, 2023

For any business, the internet is an essential platform to leverage for marketing and growth – but, for the SaaS industry, it’s so much more than that. As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. Social media.

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Hootsuite

SEPTEMBER 30, 2019

The super app is the single largest social network in China, and it’s gaining momentum elsewhere, too. In China, where the majority of WeChat users live, the platform is known as Weixin. Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. billion MAUs. Mini Programs.

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agora pulse

AUGUST 6, 2019

Its smallest plan starts at $29/month and limits you to only three social profiles and two team members. That’s pretty limited for most social media managers and even small-business owners. More than a handful of users are now seeking Iconosquare alternatives to better manage their Instagram accounts.

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Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Alt-image description fields are now available across all three platforms, as well as LinkedIn. Social media accessibility isn’t technically required under Web Content and Accessibility Guideline’s 2.1

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agora pulse

NOVEMBER 10, 2016

Blogs and social media posting are a given for both B2B and B2C marketers; it’s the platform, depth of topic, and tone that are different. In 2015, B2B company The Digital Marketer posted more than 4,500 ads on Facebook. Now for B2C, Business to Community has compiled a list of the best social media campaigns of 2015.

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agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Have a tight budget? billion in 2019.

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