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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Brand marketing is a subset of marketing focused on developing and maintaining a company’s overall reputation. Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. The #RIPeanut hashtag was used more than a million times on Twitter. What is brand marketing?

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

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5 Simple Ways to Boost Twitter Engagement…Right Now

Rebekah Radice

Freely sharing your knowledge, know-how and expertise goes a long way towards establishing your reputation as the go-to professional within your industry. Tweets with a specific hashtag (#twitter). Jodi Okun (@JodiOkun) July 11, 2015. Hashtags: Identify relevant hashtags based on industry, niche and location.

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Health Care Needs Digital Marketing

Small Business Mavericks

For instance, that rash of Twitter users doing the Popeye pose is part of the 2015 #StrongArmSelfie campaign — an effort to raise awareness for colorectal cancer screening. Here are the numbers: It launched March 1, 2015. How much awareness has been raised? More Than Selfies — SEM Is A Service.

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Employee Advocacy on Social Media: Everything You Need to Know to Get Started

agora pulse

Sure, hashtags and tagging are second nature to you—but do you expect everyone else to understand how to use them? Social media guidelines not only help your marketing efforts, but they also help protect your company’s reputation and guard against lawsuits and security risks. It’s time for them to put some money behind your idea.

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How to use social listening to improve your marketing messaging

Sprout Social

However, doing so could also damage your brand’s reputation. Social listening can help you identify keywords and hashtags associated with marketing as they appeared through your campaigns. In short, your personas from 2015 shouldn’t look the same as your personas from 2021. Avoid being perceived as out of touch.

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