Remove 2015 Remove Hashtag Remove Marketing Remove Reputation
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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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How to use social listening to improve your marketing messaging

Sprout Social

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

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Health Care Needs Digital Marketing

Small Business Mavericks

Digital marketing allows healthcare organizations to meet the consumers where they are, targeting patients at their specific moment of need based upon their specific condition.” HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). ” 3.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Six marketing lessons for International Women’s Day. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). ” 3.

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5 Simple Ways to Boost Twitter Engagement…Right Now

Rebekah Radice

Are you using Twitter to market your business? Freely sharing your knowledge, know-how and expertise goes a long way towards establishing your reputation as the go-to professional within your industry. Tweets with a specific hashtag (#twitter). Jodi Okun (@JodiOkun) July 11, 2015. Wondering how to improve your results?

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Employee Advocacy on Social Media: Everything You Need to Know to Get Started

agora pulse

If you’re a marketer, how can you coordinate employee advocacy for your brand? Sure, hashtags and tagging are second nature to you—but do you expect everyone else to understand how to use them? Target employees share the volunteer work they do with the social hashtag #TargetVolunteers.