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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

According to a report by Kantar BrandZ , a stronger brand leads to more shareholder returns and large cash flow contributions. Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. The #RIPeanut hashtag was used more than a million times on Twitter. whirlpoolusa.

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Employee Advocacy on Social Media: Everything You Need to Know to Get Started

agora pulse

76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. 79% of companies surveyed by Hinge Research reported more online visibility after the implementation of a formal employee advocacy program. 65% reported increased brand recognition.

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14 of the Most Important TikTok Trends to Watch in 2022

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. A TikTok trend can be a sound, hashtag, dance or challenge. Gentleman – Dance Hits 2015. What is a TikTok trend? That’s a lot of time to be advertised to. Do It To It – ACRAZE.

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I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

Using both hashtags and location tag drives the most engagement. Here are two interesting Instagram Stories statistics reported on Techcrunch : Instagram Stories generated, on average, 35 percent more views for brands than Snapchat Stories, according to the mobile video platform, dubdub. Businesses cannot ignore Instagram Stories.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Hootsuite (@hootsuite) February 11, 2015.

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7 Great User-Generated Content Campaigns

Pixlee

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. Hashtag #AdobePerspective is used by the creative software company Adobe.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). All tools need to provide some reporting capabilities.