Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

Devumi

JANUARY 28, 2015

An overall social media marketing plan is an essential in today’s consumer market. If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This social media marketing advice isn’t just about becoming SoundCloud famous. Well, why ignore a winning hand?

Platform 60

Platform Social Media Marketing YouTube 60

Buffer Social

JULY 20, 2017

Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is no longer a megaphone. Social media is becoming a conversation.

Social Media 112

Social Media Engagement Brands Airlines 112

Webbiquity SMM

AUGUST 24, 2021

Recent posts here detailed 12 Fascinating Facts About Global Internet Use in 2021 and 15 (More) Fascinating Facts About Internet and Social Media Use in 2021 , compiled from that report. Total monthly active users increased 77% from 2015 to 2020. Other Social Media Platforms. Facebook Facts and Statistics.

Social Networking 223

Social Networking HootSuite Advertising LinkedIn 223

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Conversation 95

Conversation Strategy Social Media Marketing 95

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Social Media Strategies Summit

JANUARY 22, 2021

P2P texting allows organizations to send one-to-one text messages at scale – for voter feedback, fundraising campaigns, or event attendance, for example – and then employ volunteers, text bankers, or a team of staff to engage in individual, personalized conversations with those that respond. Screentime 2015-present.

Strategy 209

Strategy Marketing SMS Mobile 209

Social Media Strategies Summit

JANUARY 2, 2020

The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands. But the campaign didn’t end on social.

Campaign 165

Campaign Meme Social Media Instagram 165

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 102

Social Media How To ROI Hashtag 102

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 108

Organization Flipboard Social Media Company 108

Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. On the back of the huge success of Instagram influencers , it allows brands to be present in snaps, with lower risk and is less effort than having their own channel. Advertising Features.

Authentication 0

Authentication SMS Influencer Advertising 0

Ignite Social Media

JUNE 13, 2016

Marketers put more emphasis on personalized content and Twitter presents a huge opportunity for gaming and entertainment brands. That and more in this week’s Social You Should Know. According to a new study by SocialFlow (of over 3K Facebook pages), organic reach has dropped 42% since January, after holding steady during much of 2015.

Brands 60

Brands Twitter Content Conference 60

Socially Sorted

DECEMBER 28, 2015

These are social media and marketing tools I will be taking with me into 2016. I wanted to share social media and marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year. 9 Magic Social Media and Marketing Tools.

Tools 75

Tools Social Media Marketing Apparel 75

Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. On the back of the huge success of Instagram influencers , it allows brands to be present in snaps, with lower risk and is less effort than having their own channel. Advertising Features.

Authentication 100

Authentication SMS Influencer Advertising 100

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Waxing UnLyrical

APRIL 13, 2015

This Friday, April 17th, I’m proud to be included in the speaker line up for #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too). So I figured it would be neat to do a roundup of posts that reflect some of the very smart minds that will be presenting at this conference.

Consultant 100

Consultant Retail Influencer Conference 100

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. But this flexible platform has a lot to offer businesses looking for new ways to engage with their audience. Source: eMarketer.

Template 98

Template Templates Eventful Hosting 98

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Assess Reach vs. Engagement.

Analytics 68

Analytics Influencer Apparel Airlines 68

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. 2015-2016: Satisfaction & personalization. 2016-present: Demonetization & policy updates. Engagement: Videos that have had the most engagement as related to the search query.

YouTube 115

YouTube Notification Video Trends 115

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Should You Use a Business or Personal Account?

Social Media 40

Social Media BuzzStream Alltop Influencer 40

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Sprout Social analyzed more than 2.9 A look back at holiday 2017.

Retail 108

Retail Sentiment Project Instagram 108

Rebekah Radice

APRIL 27, 2015

The chance for increased engagement, interaction and shares. Marie Forleo actively uses video to engage her audience. Ever struggle with staying present while still planning for the future? Posted by Marie Forleo on Wednesday, April 22, 2015. What to Do to Increase Facebook Engagement. Cover Photo.

Small Business 131

Small Business Facebook How To Airlines 131

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Image via Unsplash. It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

Socially Sorted

FEBRUARY 13, 2016

Do you have a serious case of FOMO about not attending Social Media Marketing World 2016? . Social Media Marketing World Virtual Ticket for 2016, to be precise. If you want to stay tuned for new Social Media events, please subscribe and you’ll be notified. . I apologise if you missed out.

Eventful 54

Eventful Social Media Marketing Conference 54

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

Team 124

Team Questions Retail Marketing 124

Audiense

JUNE 7, 2016

With presence on over 11 different social media networks, WHO is followed by over 7.1 We spoke to Sari Setiogi , head of media monitoring and social media at WHO, to understand how the foremost global health agency uses Twitter to inform their wider communication strategy, and how it’s helped demystify many health rumours and myths.

Strategy 60

Strategy Twitter Social Media Tweetdeck 60

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

Team 100

Team Questions Retail Marketing 100

Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable.

Social Media 40

Social Media Report Survey How To 40

Waxing UnLyrical

MARCH 2, 2016

“Think about what is working already, rather than what you should change.” ~ Nathalie Soetemann ( @nathalief ), Chief Happiness and Engagement Officer at Power2Improve. “Whatever we do, we should be fully present.” ~ Patrice Tanaka ( @sambagal ), Founder of Joyful Planet, Author of Becoming Ginger Rogers.

Consultant 100

Consultant Social Networking Hosting Energy 100

Waxing UnLyrical

MARCH 2, 2016

“Think about what is working already, rather than what you should change.” ~ Nathalie Soetemann ( @nathalief ), Chief Happiness and Engagement Officer at Power2Improve. “Whatever we do, we should be fully present.” ~ Patrice Tanaka ( @sambagal ), Founder of Joyful Planet, Author of Becoming Ginger Rogers.

Consultant 0

Consultant Social Networking Hosting Energy 0

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Socialmedia.biz

SEPTEMBER 19, 2016

It was part of a multi-pronged series of presentations put on by digital marketing wunderkind Vincent Dignan, who proved his social chops by raising $95,516 on Indiegogo for the series of digital guides, “secret sauce” courses and client consultations he provides. Engage with people in their own (visual) language.

Startup 60

Startup Brands Conference Eventful 60

agora pulse

SEPTEMBER 20, 2016

One aspect of social media engagement is the live aspect: what is happening right now ? Yet another important aspect of social media management is planning ahead ( a timesaving tip I’ve shared before ). In the historic winter of 2015, however, Comm. How to schedule a post for Instagram.

Types 60

Types Instagram Social Media Management Notification 60

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. From the moment of initial contact, engagement, and into long-term retention, brands are using journey mapping to analyze and fine-tune their entire tunnel through the content they put out. A Holistic Approach to Social Media.

Content 60

Content Tips Analysis Curation 60