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3 Facebook Search Tips You Might Not Know About

agora pulse

Most articles about it date from 2013 to 2015. ” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” Although Facebook Search is definitely a “light” version of what it once once, marketers can still use it effectively.

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How to Ideate a Winning Back-to-School Campaign

Unmetric

About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. Change the time-frame to August 1 – September 30 th 2015. Compared to say, retail brands, QSR brands put out a negligible amount of content around back-to-school. You can get valuable hints on how to frame your copy!

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Over 2 hours a day , in fact, which is 30% more time than in 2015. Definitely don’t do that. You definitely want to steer clear of the “product placement” look. Outdoor retailer REI made headlines when their #OptOutside campaign launched for Black Friday 2015. So how do you capture even a bit of that attention?

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How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise

Convince & Convert

Lowe’s (@Lowes) August 5, 2015. Another unique characteristic of this content evangelism is the integration of social and digital content in a physical retail location. Get our Definitive email newsletter. 7itdsjovZ8. This campaign is a great reminder that remarkable content should not be limited to digital channels.

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What’s Missing From Your Omnichannel Strategy?

Convince & Convert

Last month, data from BDO showed that, in 2015, many retailers began recognizing the value of mobile platforms. The retailer partnered with exterior providers to create an “endless aisle” solution. Get our Definitive email newsletter. A Mobile-Friendly Platform.

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How to Adapt Your Brand for Instagram

Convince & Convert

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Get our Definitive email newsletter. Could this style of campaign be expanded to include more user-generated content?

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How to Use Location Data to Decode Customer Conversations

Convince & Convert

Retailers can find customers that are posting in-store and immediately address issues. See how Sports World Chicago used location data to strategically target Cubs fans during the 2015 post-season run. Get our Definitive email newsletter. Location can make that data actionable. Location-based social media data is powerful.

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