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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s easier than ever to create a fun video at little to no cost. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Why the explosion of video content? Vine (6-seconds).

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What Is Discord? A Beginner’s Guide to Discord for Business

Hootsuite

” Discord may not be on your radar as a social media marketing tool. Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. That doesn’t mean it can’t be part of your marketing strategy. Not sure what kinds of metrics you should be looking at? Build community.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

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5 Ways to Measure Agency Operations

Waxing UnLyrical

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. But in order to grow, exit, or even stay in business, it’s critical that agencies measure and improve their operational performance with these metrics that matter: 1. how much does it cost to run your business?

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How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. The average cost per like is $0.23

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Instagram or Snapchat: Which is the Best Fit For Your Business?

Buffer Social

Here’s how we came to the decision, according to Brian Peters , our Digital Marketing Strategist: For a long time we were on posting unique content to both Snapchat and Instagram at Buffer. Even though they are different metrics, I believe the number of monthly active users and the number of daily active users correlate with each other.

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Employee Advocacy on Social Media: Everything You Need to Know to Get Started

agora pulse

If you’re a marketer, how can you coordinate employee advocacy for your brand? An employee advocacy program costs 1/10 of paid advertising and on average, an employee advocacy program involving 1,000 active participants can generate $1,900,000 in advertising value! Here are some of the metrics you can hone in on: Top contributors.