Convince & Convert

APRIL 29, 2016

Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. But to what end? highlight to tweet).

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Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

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Influencer Social Media Statistics B2B 127

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Over 1 milion posts!

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Strategy Content Marketing Influencer 93

Convince & Convert

DECEMBER 18, 2015

Bucky Keen (@DoomBucky) November 2, 2015. With consumer conversations about the misshapen trees reaching a fever pitch on social media, Reese’s took a unique approach by taking on its critics in a clever way with a series of content proclaiming #AllTreesAreBeautiful. . REESE’S (@ReesesPBCups) December 2, 2015.

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Convince & Convert

NOVEMBER 6, 2015

Lean Cuisine (@LeanCuisine) October 27, 2015. The #WeighThis campaign is part of a re-branding effort Lean Cuisine launched in June 2015 in partnership with 360i to move away from being perceived as a diet brand and more as a healthy lifestyle company. So, what can marketers take away from this inspiring campaign?

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Convince & Convert

NOVEMBER 25, 2015

When we asked Jay Baer what the top content marketing trend of 2015 was, he said EGC, or employee generated content. Find out why he thinks this will become a focus for marketers in this short clip from Oracle’s MME : Why Employee-Generated Content? So why not record these conversations? Image via BigStockPhoto.com.

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Convince & Convert

MAY 12, 2016

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. PEPSI Canada (@PepsiCanada) July 28, 2015. Check out our round-up with five compelling activations from 2015.

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Convince & Convert

NOVEMBER 27, 2015

A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. A photo posted by Ford Motor Company (@ford) on Nov 13, 2015 at 1:06pm PST. Get more content like this, plus the very BEST marketing education, totally free.

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Convince & Convert

JULY 23, 2015

Disney (@Disney) July 17, 2015. Plus, some of the emojis are branded, allowing advocates to help drive word-of-mouth endorsement about the Victoria Secret brand both in personal and social media conversations. Download ’em now ➡️: [link] pic.twitter.com/sQc66pPG3Z — Victoria’s Secret (@VictoriasSecret) July 17, 2015.

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Company Storify Education Newsletter 60

Convince & Convert

AUGUST 17, 2015

If you haven’t yet refined your brand’s search marketing strategy, you might as well be the coffee shop that shuts down on a Monday morning in the depths of winter. highlight to tweet) These longer, more targeted search queries make today’s approach to search marketing strategy increasingly sophisticated. Conceptual Understanding.

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Tips Research Conversation Strategy 60

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Most marketing bloggers will tell you to realize influencer roundup posts in order to persuade those influencers to link to that blog post.

Strategy 60

Strategy Content Marketing Influencer 60

Rebekah Radice

NOVEMBER 30, 2015

Visual marketing impacts every aspect of social media. From the posts we read to the tweets we send, visual marketing sends a powerful message. But adding visuals to a marketing mix and using them to brand your business can be a challenge. And that is the power of visual marketing in a nutshell. Why Visual Marketing?

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Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). It’s true that 72.6%

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Convince & Convert

FEBRUARY 5, 2016

But even if your marketing team’s initial guesses exceed your conversion goals, this is only your starting point. Even if you’re happy enough with your conversions and ready to call it good, consider this: An audience’s responses change over time as it grows and evolves. That’s where iteration comes in. highlight to tweet).

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Convince & Convert

DECEMBER 4, 2015

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. Get our Definitive email newsletter. Leverage Relatable Moments.

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Content How To Tumblr UGC 60

agora pulse

OCTOBER 30, 2019

Will your bio spark conversation and encourage people to follow? Is there a hook that will help spark conversation? By sharing your interests in your Twitter bio, you are hooking people into a conversation. Here’s my bio : Most of my tweets are about digital marketing, but occasionally my other interests shine through.

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agora pulse

OCTOBER 30, 2019

Will your bio spark conversation and encourage people to follow? Is there a hook that will help spark conversation? By sharing your interests in your Twitter bio, you are hooking people into a conversation. Here’s my bio : Most of my tweets are about digital marketing, but occasionally my other interests shine through.

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Twitter Engagement Hashtag Notification 98

The Social Media Hat

MAY 21, 2016

So when a major platform used by millions to meet, have video conversations, and stream live broadcasts to their audiences suddenly seems to be pivoting in a different direction, that's a concern. Businesses and marketers and broadcasters have been using Blab to stream live video broadcasts. What Is Blab? That new app?

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Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 60

Influencer Consultant Social Media Statistics 60

Convince & Convert

OCTOBER 2, 2015

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Image via BigStockPhoto.com. Are sales dropping? Find out why.

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Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. These ten steps will help you create and document your content marketing strategy.

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Strategy Tools Content Posterous 40

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

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Marketing Statistics Directory Data 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. We're not alone out there.

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Social Media Flipboard Storify Reddit 160

Rebekah Radice

MAY 11, 2015

Not only is it a cost-effective way to enhance your inbound marketing efforts, but it also becomes a magnet – attracting prospective clients in an organic and natural way. A business blog is an essential element of your marketing strategy. Decreases marketing costs through an integrated strategy. Know Your Target Market.

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How To Domain Name Hosting WordPress 132

Convince & Convert

MARCH 8, 2016

Technology’s rapid rise plays a major role in why it’s important to focus on omnichannel marketing. With omnichannel marketing, every customer experience is smooth and consistent, regardless of the ways they access material. The areas explored below can help you pinpoint pieces of the omnichannel marketing puzzle you’ve overlooked.

Strategy 60

Strategy Retail Mobile Discount 60

Proactive Report

JUNE 23, 2015

Modern video is easy to produce, costs a fraction of what it used to and can be used for many business objectives: Sales pages – can increase conversion by 80%. Software Demo – Can increase conversion up to 85%. Explainer vidoes -Increase conversion rates by as much as 20%. 2015 Global Trust Barometer).

Video 40

Video Mobile Training Conversation 40

Buffer Social

JULY 20, 2016

Our Best Medium Marketing Tips: Here’s Everything We Tried. First off, here are the Medium marketing strategies that led the biggest results for us. Go to Behavior > Site Content and change your date filter to see a full year (for instance, July 2014 to July 2015). Writing thoughtful responses to other articles.

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Tips Marketing Newsletter URL 40

Convince & Convert

JANUARY 8, 2016

We’re on the hunt for a copywriter or marketer to help a nonprofit organization that has spent the last 80 years battling in the public and private sectors for safer products and fair market practices. Step 2: Learn About the Customer Through Market Intelligence. Read more about your “client” for this assignment below.

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Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). Newsletters. are “actively disengaged” ( Gallup, 2015 ).

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How To Yammer Metrics Statistics 60

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? You'll like it.&#

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Consultant Social CRM MySpace Social Media 121

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

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Social Media ROI Loyalty Social Networking 40

agora pulse

JANUARY 9, 2020

So, is your social media marketing budget ready to go? After all, creating a marketing budget is essential for your success. Whether you’re a small business or part of a large marketing team, you need to know what you’re spending and what you need to get back. Influencer marketing. per $1 spent.

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Social Media CPM ROI Marketing 96

Buzz Marketing for Technology

OCTOBER 11, 2008

Fireside Learning : A network created for collegial conversation, for sharing thoughts about education. newsletter, Computers in Classrooms (Ning, Terry Freedman ). The eLearning Guild, a world-wide community of practice for. e-learning professionals: designers, developers, and managers ( William. Brandon , LinkedIn). Gaming and.

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Directory Social Networking Web 2.0 Virtual World 205

Convince & Convert

FEBRUARY 4, 2016

If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. This reveals a huge chasm in marketing strategy, targeting, and messaging. Maybe I could.

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Convince & Convert

FEBRUARY 17, 2017

You know social media provides essential channels for maximizing digital marketing efforts. To illustrate, by the end of 2015, Facebook was seeing about 8 billion video views per day. To illustrate, by the end of 2015, Facebook was seeing about 8 billion video views per day. Use Facebook Lead Ads.

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Video CPC Facebook Strategy 141

Convince & Convert

AUGUST 3, 2015

When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy. ”—or rather, “Why me?”

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Adwords CPC Marketing Retail 60

Convince & Convert

JULY 21, 2015

As marketers, we spend a lot of time designing sleek landing pages, developing email nurture campaigns, writing strong copy, and A/B testing just about everything. But according to Infinite Conversions , most of our efforts are wasted. We figure out what’s killing our conversions and go to battle! Image via BigStockPhoto.com.

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