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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

While leveraging your current subscriber or mailing list in this way is a great option, you could use the opportunity to forge deeper connections with a smaller group of valued customers. You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post. 

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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). There was one agency in Canada, called Social Media Group, that did it first and I was fascinated by them once I found them. This article originally appeared on Starter Story. So we were very early.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

The more active interactions, such as shares, comments, and reactions, a post has, the more people will see the post. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Invest in groups. That’s what Vox has been doing with its The Weeds Facebook Group.

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Why Mercedes-Benz Tapped Social for Seasonal Surprise and Delight

Convince & Convert

If you’re based in the United States, leave a comment telling us which state you live in, and keep an eye on your Direct Messages. A photo posted by Mercedes-Benz USA (@mbusa) on Dec 16, 2015 at 12:01pm PST. A photo posted by Travis Hardy (@travis_h) on Dec 18, 2015 at 8:17pm PST. Get our Definitive email newsletter.

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Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

And definitely sign up for his newsletter, it’s a great way to start your week. Kristie Aylett, APR (@KristK) February 3, 2015. Joel keeps a fairly low profile on Twitter, but comes up with all sorts of goodies in a Facebook group we both belong to. Bess Winston. A5: what do you call a PR pro with math skills?

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How To Build A Successful Business Blog (a Getting Started Guide)

Rebekah Radice

And don’t forget to leave a comment with a link to your blog. One of my most recent achievements is being named a 2015 Top 10 Social Media Bloggers by Social Media Examiner. LinkedIn – share to your profile and within a group. Become a member of the LinkedIn group I manage with over 35,000 members.

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Employee Advocacy on Social Media: Everything You Need to Know to Get Started

agora pulse

Are people clicking links, leaving comments and re-sharing content from your advocates? Also, invite your employees to tag themselves and others in group photos to get more likes, shares, and comments. Originally published in May 2015. Which individuals are sharing the most/generating the most engagement? Organic reach.