Buffer Social

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82

Brands Marketing Hosting Eventful 82

Waxing UnLyrical

DECEMBER 14, 2015

Five Observations Gained from Starting an Online Community. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” ” 5. Based in the Washington, D.C.,

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Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone. 5) Create and monitor brand-related hashtags. Create unique hashtags for your brand or its products. Is it photos?

Instagram 100

Instagram Syndication Hashtag Foursquare 100

Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. By sharing what your brand is doing on Instagram, you’re telling your brand’s story more effectively than with just words alone. 5) Create and monitor brand-related hashtags. Create unique hashtags for your brand or its products. Is it photos?

Instagram 100

Instagram Syndication Hashtag Foursquare 100

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) As publisher@commPRO the mission=empower our community thru content. A1 I’m a marketer.

Content 100

Content Journal Adwords Consultant 100

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

Social Media 114

Social Media Marketing Atlassian Team 114

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.    Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Convince & Convert

MAY 15, 2014

Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands. Types of G+ Communities There are two types of communities: 1. Why Use Google+ Communities?

Communities 167

Communities Google Notification Project 167

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. ” I call it participation marketing, and the reason is clear. Brands are investing in employee advocacy. It’s a fact.

Strategy 147

Strategy Social Media Marketing Consultant 147

Pam Moore

MAY 5, 2016

Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Omni-Channel Marketing in a Nutshell.

Buy 113

Buy Social Media Brands Loyalty 113

Rebekah Radice

MAY 9, 2015

As a business or brand, how do you strike the perfect social media balance? How to Create the Perfect Social Media Marketing Mix. You can’t influence anyone unless you build a solid community by sharing and enagaging with people #InfluencerChat. Marsha Collier (@MarshaCollier) May 6, 2015. influencerchat https://t.co/wn4tl4g18e.

Social Media 131

Social Media How To Marketing HootSuite 131

Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

Rebekah Radice

JULY 27, 2015

Marketing your business on social media is tougher than ever. I recently had the honor of joining Ann Smarty and her community on #VCBuzz. We discussed social media, blogging, content marketing and so much more. How did I get involved with social media marketing? How to Use Social Media to Market Your Business Like a PRO.

Social Media 129

Social Media How To Marketing Social Networking 129

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. Relying on one-way communication channels like lead capture forms won’t cut it. What is conversational marketing?

Conversation 101

Conversation Strategy Social Media Marketing 101

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 87

Data Strategy Marketing Sports 87

Audiense

MAY 10, 2016

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. Holly Clarke , EMEA Marketing Manager, Airbnb. Rainforest. Volcano. 'Nuff

Brands 103

Brands Hosting Hotels Campaign 103

Waxing UnLyrical

DECEMBER 22, 2014

2, 2015, back on Jan. And you have every good wish from us to you for a wonderful start to 2015. Give Your Brand A New Year Makeover. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note. 3 Essential Tips for Digital Marketers. What’s PR En Route to in 2015? 6, from 12-1 pm ET.

WordPress 184

WordPress Consultant Flickr Eventful 184

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. 2 Growth of private communities and tight-knit tribes.

Trends 182

Trends Social Media Instagram Platform 182

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

Examples 78

Examples Social Media Marketing Upcoming 78

Convince & Convert

DECEMBER 7, 2015

What’s the secret to building a thriving community on Instagram? Do they know something about Instagram marketing that you don’t? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. But how did they do it?

Communities 60

Communities Instagram Hashtag Engagement 60

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

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Metrics Brands Facebook Sample 60

Convince & Convert

MARCH 5, 2015

. — hannah (@ughjinxx) March 2, 2015. Fans are also encouraged to participate by submitting their shoes for a chance to have them featured on the brand’s social media channels. Milestones Aren’t Just About Your Brand. Leverage Your Community to Tell Your Story. Image via Converse. Inspire movements!”

Communities 60

Communities Case Study Tumblr Campaign 60

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Simply basing marketing on demographics alone is simplistic and patronizing. Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Like most other things in the digital marketing space, garnering the support of influencers in your niche takes time , and sustained effort.

Influencer 100

Influencer Engagement Social Media Marketing 100

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. How can brands cut-through all the noise? Advertising Features.

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Authentication SMS Influencer Advertising 0

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day.

Retail 104

Retail Trends Fashion Marketing 104

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. So, how can you get the best of both worlds and create an all-rounded marketing plan to make your business shine in 2020? Source: MediaKix ).

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. REI’s CEO, Jerry Stritzke believes that the relationships between consumers and brands are changing — whilst you used to be able to win people over with deals, you now need “something more”, he told Business Insider.

Brands 94

Brands Retail Campaign Authentication 94

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. December 4, 2015: Facebook uses surveys to improve News Feed ranking. January 7, 2015: Video is growing.

List 190

List Facebook Feed Feedly 190

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? One Mile at a Time. Jennifer Mel Tuffen.

Travel 66

Travel Influencer Brands Airlines 66

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. 44% of all internet users regularly look up brands on social media networks.

Social Media 142

Social Media Meme HootSuite Influencer 142

Later

FEBRUARY 4, 2021

Diversity and inclusivity should always be at the forefront of your Instagram marketing strategy, but finding diverse stock photography can be a challenge! Here are 3 Black-owned stock photography websites that are changing the stock photography game: Why Brands Should Use Diverse Stock Photography. Look no further. CreateHER Stock.

Creative Commons 101

Creative Commons Banking Startup Influencer 101

Sprout Social

SEPTEMBER 21, 2020

And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. — VSCO (@vsco) August 7, 2020.

Issues 136

Issues Survey Campaign Authentication 136

Hootsuite

JUNE 27, 2022

” Discord may not be on your radar as a social media marketing tool. While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers.

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Template Templates Eventful Hosting 98