Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

agora pulse

FEBRUARY 22, 2020

But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. B2B industry professionals list lack of budget (59%) as their biggest obstacle. Invest in paid advertising. Let’s talk about paid advertising.

Social Media 175

Social Media UGC Tips CPM 175

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. Marketingeasy ).

Statistics 198

Statistics Social Media B2B Marketing 198

Oktopost

OCTOBER 23, 2019

Subscribe to “B2B Marketing Now” to stay up to date ! On the one hand this is good, since this will give advertisers a more holistic reach within the Google ecosystem (especially with mobile and multi-device browsing). Once this goes into effect advertisers will no longer be able to use third party pixels.

Marketing 110

Marketing YouTube Overview Instagram 110

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 21 Social Media Marketing and Advertising Stats and Facts. billion last year to 2.5

Social Media 100

Social Media Marketing Survey Metrics 100

Writtent Blog

DECEMBER 8, 2014

We’ve combed studies and surveys to compile 8 data-backed tactics that will drive results in 2015: 1. LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? In fact, it’s the only content promotion method that the majority of B2B marketers feel is effective.

Strategy 111

Strategy Content Marketing B2B 111

Convince & Convert

JANUARY 5, 2016

Agencies (advertising, digital, marketing, media, PR) can find it difficult to keep a client for the long haul. It seems like right as you finish a major project with a company, they turn around a boot you to the curb. How truth in advertising (agencies) leads to a happy customer. 2015 Agency Hiring & Firing Insights.

B2B 60

B2B Survey ROI Research 60

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Software 101

Software Marketing Analytics B2B 101

Twist Image

MARCH 16, 2017

display advertising a year. Has 88% of total advertising revenue coming from mobile. Had Q3 2016 revenue of $616 million compared to Q3 revenue of 2015 is $569 million. Maybe this is too many money people hoping beyond hope that Twitter is anything more than a $5 billion company. advertising agency. media company.

Twitter 59

Twitter Journal Applications Advertising 59

Keyhole.co

AUGUST 4, 2023

If you’re running campaigns–paid advertising, influencer marketing, among others—you want to know how many potential customers interact with different types of content. It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles. For tons of digital PR tips, you can follow Chris here @chris_norton.

Social Media 52

Social Media How To Analytics Metrics 52

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). Affiliate marketing is one of the oldest forms of digital marketing, but it continues to deliver: 15% of the total digital media advertising budget goes towards affiliate marketing. Source: Zazzle Media ). Were you right?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. After all, your employees understand the company and (should) understand what customers need and want to know about the company. After all, your employees understand the company and (should) understand what customers need and want to know about the company.

Trends 60

Trends Content UGC Marketing 60

Sprout Social

FEBRUARY 27, 2017

Social Media Advertising Statistics. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Daily Facebook visitors grew by 6% year over year from 2015 to 2016 to equal more than 1.6 Advertisers certainly aren’t moving away from the platform as well. Facebook Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Kikolani

SEPTEMBER 27, 2016

Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Convince & Convert

FEBRUARY 1, 2016

Gen Z is familiar with every marketing and advertising tactic there is. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. This approach calls for companies to view their content as an ongoing journey, something that changes and grows with your company and clientele.

Content 60

Content Tips Analysis Curation 60

ProBlogger

DECEMBER 23, 2014

You need to spend countless hours creating high quality content, responding to reader comments, building relationships, spending money on advertising and creating products that people would gladly pay for. The European Union has recently introduced a new value added tax (VAT) that’ll come in to effect from 01 January 2015. Conclusion.

eBook 50

eBook Products Applications Blogger 50

SalesChoice

APRIL 3, 2017

B2B Sales Productivity has dropped to global lows of less than 30% of in field customer productivity, with trillions of top line revenue being lost from 30-60% of sales professionals in the middle tier not making their sales plans. The human attention span has dropped to less than 50% over the last ten years. Image Source: [link].

Startup 20

Startup Data Software Analytics 20

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. Will you embrace Twitter if I can show you ROI? And guess what?

Consultant 122

Consultant Social CRM MySpace Social Media 122

Oktopost

JUNE 28, 2023

While the B2B world is a little more serious-minded than its counterpart, it’s definitely had its fair share of funny moments. There are rainbows, unicorns, anthropomorphized animals…everything you wouldn’t expect to see in a B2B campaign. Vince Vaughn, along with the cast of the new-for-2015 movie Unfinished Business.

Social Media 62

Social Media Engagement Strategy B2B 62

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. 21 Social Media Statistics.

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

NOVEMBER 14, 2016

Social media spend is stable (only 7% of companies are decreasing their social media marketing budgets) . In 2016, 42% of respondents saw an increase in spend compared to 2015, with only 7% of companies decreasing their social media marketing budgets. Company size. ⬆️ Back to the top. 12%: 11-25 people.

Social Media 40

Social Media Report Survey How To 40

Oktopost

APRIL 4, 2023

This is especially true for financial services, which are carefully monitored for the way they advertise and communicate with customers. A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. Well, authenticity is a key factor.

Social Media 118

Social Media Marketing B2B Banking 118

Oktopost

SEPTEMBER 16, 2019

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. Instead, how about showing them that you, more than any other B2B vendor, recognize them for the one-of-a-kind individuals that they are? B2B companies can afford to send out bigger, fancier, cooler swag to their prospects.

Examples 107

Examples Marketing B2B Conference 107

Webbiquity SMM

JULY 28, 2015

Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. 38% of companies will hire more digital marketing professionals in the coming year.

Marketing 100

Marketing Statistics Skills Compete 100

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides. do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

DECEMBER 2, 2014

. • 91% of people have unsubscribed from company emails they previously opted into. 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

MARCH 31, 2015

Why the Company Blog is More Important Than You Think by Business2Community. ” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile.

Tips 100

Tips Statistics Hubspot Resources 100

Oktopost

AUGUST 15, 2022

A Not-So-Distant Past: 2010-2015. In the same year, Twitter launched its own advertising platform where users could promote their tweets. Acquired by Microsoft in 2015 for over 26 billion dollars, the company’s largest historical acquisition, LinkedIn had become a veritable giant among social networks, niche though it may be.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Convince & Convert

FEBRUARY 19, 2015

While cinemagraphs aren’t exactly new, more companies are embracing the power of these mesmerizing GIF/video hybrids to generate engagement on Facebook and Instagram. So, how are companies leveraging beautiful creative format? A video posted by Honda (@honda) on Feb 12, 2015 at 9:04am PST. Take a look.

Brands 60

Brands Content Tumblr Case Study 60

Convince & Convert

NOVEMBER 6, 2014

And we’re tasked with understanding how social media, SEO, email marketing, native advertising, display, programmatic, video marketing, and PR work together for a single campaign. The Content Marketing Institute found in its 2015 B2B research that marketers use an average of 13 channels to reach customers.

Platform 147

Platform Content Exercises Trends 147

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. Marketingeasy ).

Statistics 204

Statistics Social Media B2B Marketing 204

Sprout Social

OCTOBER 17, 2016

Possibly the biggest challenge companies face with Twitter is figuring out a way to stand out on such a noisy network. 19% lift in customer satisfaction for companies using Twitter for customer service. Even if you’re Tweeting on behalf of your company, it should still feel human. You can track this in Google Analytics.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40