Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Please let us know in the comments below! Here you go. measurePR transcript for July 2. What has been your favorite #measurePR moment?

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Waxing UnLyrical

NOVEMBER 17, 2014

Why: Content marketing has remained a hot topic during 2014. As a business owner, what best practice tips and tricks can you share in the comments below? In this WUL post, Maura Lafferty examines PR lessons she learned from playing the oboe. 10 Must Read Content Marketing Posts for 2015. When the Intermediary is not Adding Value.

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Waxing UnLyrical

DECEMBER 15, 2014

What were your big lessons learned in 2014? Please share in the comments below, all of us are smarter than just one of us when we share and learn together! Why: Building a community is not an easy task. Kami Huyse shares lessons she learned first hand in this still relevant post.

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Waxing UnLyrical

JULY 28, 2014

Does Blogging Still Matter in 2014? Please share in the comments below… seeing as how you’re reading this on my blog, you already know what I think! Why: The right mix of SEO in your or your client’s blog and other online content can create the perfect strategy for boosting online visability.

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Waxing UnLyrical

JANUARY 17, 2014

don’t look for me to reply to comments any time soon) … which turns Four. January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. If you have questions on PR (and social media) measurement, or a suggestion for a future guest, do let me know in the comments below. Can you believe it?

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Waxing UnLyrical

DECEMBER 1, 2014

Before we get to 2015, we still have to see 2014 out. If you have planning resources you don’t mind sharing, please would you do so in the comments below? And in case you missed last month’s chat, here’s the #measurePR transcript for November 4 ; the inimitable Rebekah Iliff of AirPR was the guest.

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Waxing UnLyrical

JANUARY 20, 2015

Valeria Maltoni reviews Vision Critical’s 2014 report. Please share in the comments below. What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? 5 Measurements for PR ROI.

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Waxing UnLyrical

JANUARY 12, 2015

Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. Please share in the comments below. Catch Up With These Content Repurposing Tips. Why: After a holiday break, getting back to creating original content can easily strain your business resources.

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Waxing UnLyrical

MARCH 30, 2015

Most viral April Fools videos of 2014. Please share in the comments below. Why: Because The Day is coming up! And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year.

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Waxing UnLyrical

MARCH 9, 2015

” One year later, Matt Petronzio’s look at Catapult ‘s 2014 “Cover Stories” campaign is still riveting ( Mashable ). Please share in the comments below. What if Our Magazines Showed Modern Slavery? Why: “Thankfully, these are fake magazines…Unfortunately, these are real problems.”

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Waxing UnLyrical

APRIL 30, 2013

After two days of searching, we believe the process went something like this: 1) Susan’s Facebook friend saw the image on Susan’s Facebook page and commented, “Can I share this?? The image went viral. Too funny!!!” ” 2) Susan replied, “I don’t mind.” Sorry about this [Susan].

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Waxing UnLyrical

AUGUST 7, 2015

Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. An “engaged” blog was one that drew a lot of attention, comments, back links, etc. And with that, came the ability to draw readers in through these commenting systems.

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Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014. Top Takeaways From NRF.

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Waxing UnLyrical

NOVEMBER 4, 2015

Please share in the comments below. Martin is a member of the South by Southwest Interactive Advisory Board and a 2014 mentor; is chair-elect of PRSA Counselors Academy’s executive committee; and past-president of CPRS Toronto. I’m not saying we should abandon words altogether. What would you add to your multimedia cart?

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Waxing UnLyrical

APRIL 13, 2016

A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Please share in the comments below. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Carpe diem!

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Waxing UnLyrical

FEBRUARY 9, 2015

Also someone I’ve interacted with online for years and met at the 2014 SoloPR Summit, she’s rock solid in her approach to PR and measurement. Please tell me who you’d like to give a shout-out to via a comment (or several) below, and let’s start getting to know them. Who could resist that?

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Waxing UnLyrical

DECEMBER 19, 2014

Here’s what I said to Mark (minor edits that don’t impact the meaning of what I wrote): 2014 was a very interesting year for my business. I’d really love to know via a comment below. I asked him if I could share my answer, as I thought it would make for a good blog post and, true to his word, he consented.

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Waxing UnLyrical

NOVEMBER 16, 2016

GIFs have become increasingly popular on social media, and they’re a fun way to respond to a comment or add humor to a post on social media. Cami Bird (@cjbird) September 9, 2014. Transform customer content, testimonials and your comments section into content for your blog or social pages.

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Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. At least not in 2014; and 2014 wasn’t light years away.

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