Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT. What can you learn from a megastar’s Instagram teaser campaign? Social media was intended as a channel where people can come together and share experiences and stories.

Campaign 167

Campaign Instagram Case Study Upcoming 167

Laurel Papworth

NOVEMBER 3, 2014

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on.

Social Media 69

Social Media Press Release Class Course 69

Devumi

DECEMBER 19, 2014

2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year. The Best Brands on Instagram 2014. A photo posted by Red Bull (@redbull) on Dec 12, 2014 at 11:52am PST.

Instagram 95

Instagram Brands Apparel Hashtag 95

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

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Examples Social Media Instagram Hashtag 111

The Realtime Report

APRIL 22, 2014

Last week everyone was talking about the latest social media campaign gone wrong: drugstore chain Duane Reade tweeted a picture of celebrity Katherine Heigl leaving one of their stores, along with a message that sounded like a product endorsement by the actress — all without her consent. What an honor!

Social Media 187

Social Media Brands Campaign Privacy 187

Buffer Social

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. The company sells non-GMO verified, seasoned frozen vegetables and its products are now available in popular retailers such as Costco, Bristol Farms, Kroger, and more. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals.

Hashtag 100

Hashtag Campaign Brands Retail 100

Waxing UnLyrical

APRIL 13, 2016

But as opposed to celebrities, who are often the brand ambassadors or the “face” of a product or service, influencers can be bloggers, consultants, market analysts, critics or just about anyone who is popular online, even if they do not have a massive follower count. Sharing bits of information about your business or service on social media.

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Influencer Campaign Marketing Fashion 100

Mindjumpers

DECEMBER 4, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. Brand Advice.

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Activities Social Media Film Mobile 100

Mindjumpers

NOVEMBER 17, 2015

It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. million users it had in 2014. The social channels rose up to bridge the communication gap.

Activities 0

Activities Social Media Hashtag Campaign 0

Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

Social Media 188

Social Media Reputation SEO Engineering 188

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Any social media updates that we missed? Facebook updates Pages Manager for IOS – Facebook released version 3.0

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News Types Nielsen Social Media 176

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1:

Social Media 133

Social Media Marketing Study Activities 133

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. Know the needs of your customers to help you develop better products.

Data 60

Data Social Media Brands Forums 60

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

The Realtime Report

JUNE 10, 2014

— Hidden Cash (@HiddenCash) June 10, 2014. “I Scavenger hunts are nothing new to social media marketing, but the nation-wide response to the hidden cash accounts shows real enthusiasm for a campaign motivated by altruism (and, of course, the allure of finding free money). ” So what does all this mean for brands?

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Twitter Brands Trends Campaign 175

The Realtime Report

MARCH 11, 2014

MoMA is already successful in social media, with 1.6 Related Stories #ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram Social Media Loves Valentine’s Day: 2014 Campaigns How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide.

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Conversation Hashtag Sentiment Campaign 181

Convince & Convert

JULY 10, 2014

Ikea in Russia, with the help of its agency, Instinct, have created the first-ever Instagram website to promote its new PS 2014 Collection. Clever tagging and a multitude of handles associated with products in the PS 2014 collection mimic a traditional website experience within the Instagram app.

Instagram 162

Instagram Case Study Vimeo Campaign 162

The Realtime Report

MARCH 12, 2014

Oreo Cookie (@Oreo) March 10, 2014. Related Stories #ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram KLM Lets You Book Flights Via Facebook and Twitter How HTC One’s Smartphone Campaign Earned 54,000 Photos Worldwide.

Delicious 170

Delicious Trends Campaign System 170

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. is a fantastic platform for outlining blogs, illustrating a marketing campaign, or simply breaking through your writer’s block. You’ll never forget an amazing idea again! FocusBooster.

Tools 111

Tools Content Marketing WordPress 111

Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth. She is the voice and face of every campaign and makeup tutorial the brand launches. .

Instagram 155

Instagram Brands Fashion Sports 155

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Marketing Hashtag URL 100

Convince & Convert

MAY 15, 2014

By now you may well have heard of Google+, and you think it is a ‘social media thing’, right? Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands.

Communities 167

Communities Google Notification Project 167

Sprout Social

FEBRUARY 25, 2021

Anyone who’s worked in social media has been called a social media guru or wizard at some point in their career. But a social marketer might be referred to as a guru or their work attributed to magic, particularly when the person giving the compliment isn’t sure why a social campaign performed so well.

Social Media Management 116

Social Media Management Marketing Collaboration Skills 116

Mindjumpers

FEBRUARY 12, 2014

Visual content is with out a doubt the catalyst of audience engagement on social media today. Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards.

Tips 235

Tips Brands Loyalty Fashion 235

Devumi

DECEMBER 3, 2014

Here are a few business mistakes on social media that you can avoid to be sure that you don’t wind up being the wrong kind of Internet famous! Business Mistakes on Social Media: Learn from their #FAIL! The #McDStories campaign was meant to get some free positive PR on their Twitter account. " [link].

Social Media 92

Social Media Hashtag YouTube Video 92

Writtent Blog

DECEMBER 22, 2013

The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014. Intelligent Content Conference – February 26-28, 2014. SXSW Interactive – March 7-16, 2014. ad:tech – March 26-27, 2014.

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Conference Marketing Education Hubspot 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

The Social Media Incubator

MAY 1, 2015

It spread quickly across social media; yet another campaign that should’ve put up red flags in early development. Bud Light has continued to expand it’s #UpForWhatever campaign, which debuted during the 2014 Super Bowl. has run into issues with the campaign.

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Campaign Meeting Issues Products 100

yMarketingMatters

JUNE 4, 2013

Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues. This should be the year that your small business becomes confident and adept at social media. Mobile Has Arrived.

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Trends Smart Phone Marketing Mobile 277

Ignite Social Media

JANUARY 23, 2017

As a celebratory holiday, the 4 th of July is usually a safe place to associate your brand and/or products with the day’s festivities. A classic example is Bud Light’s tweet from 2014. Looking for great social strategies that work all year long? It was simple, relatable, and very effective at getting engagement in a busy time.

Social Media 60

Social Media Discount Travel Brands 60

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

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Brands Content Authentication Campaign 77

Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. Micro influencers are everyday consumers who possess a large social media following; generally between 1,000 and 10,000, though some have up to 100,000.

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Influencer Instagram Tips Hashtag 94

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Moreover, Facebook was the most popular social media app of millennials in U.S

Trends 60

Trends Social Media Strategy How To 60

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Talkwalker SM

FEBRUARY 23, 2016

Luxury brands are relative newcomers to social media. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency. As a preview of this case study, here are three mistakes luxury brands should avoid on social media : Mistake n°1: Post Too Much on Social.

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Social Media Case Study Brands Fashion 60