Hootsuite

MAY 26, 2021

LinkedIn first introduced the concept of the SSI back in 2014. Social selling helps your sales team build real relationships. Using social listening tools allows your sales reps to go a step further and identify leads who are already talking about your business, your competitors or your industry. Source: eMarketer.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Webbiquity SMM

MARCH 11, 2014

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Content 209

Content Marketing B2B Statistics 209

Buffer Social

NOVEMBER 8, 2023

Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).  Social media metrics Is one of your content marketing goals building brand awareness , being seen as an industry thought leader , or driving website traffic?

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. 5 Social Media Trends for 2014: New Research by Social Media Examiner.

Social Media 245

Social Media Tumblr Marketing B2B 245

Sprout Social

FEBRUARY 10, 2022

You’re struggling to stand out in your industry. This is a problem that many B2B brands and SaaS companies face. Check out the evolution of the brand’s Twitter from 2014 to 2021 below. You’ll need to talk to your team to figure it out. Marketing teams. Social media teams. Creative teams.

Social Media 118

Social Media How To Press Release Sentiment 118

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I couldn’t believe it, given how many video assets a professional sports team has.

Social Media 120

Social Media Content Analysis Sports 120

Buzz Marketing for Technology

MARCH 13, 2014

In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve.

ROI 272

ROI Data Analysis Conversation 272

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. ” A goal not far from reach seeing how LinkedIn has an in-depth dataset of company, industry, and individual contact information for more than 500 million members.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Hootsuite

MAY 10, 2021

The bigger the company, the higher expectations are that teams sit at the ready to answer questions, put out fires, deliver award-winning creative, and tout corporate values. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment. Get Started.

Examples 145

Examples Company Social Media Apparel 145

Webbiquity SMM

JULY 22, 2014

What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. The awesome Wendy Marx provides an entertaining and video-rich look at how the PR industry has changed over the past decade. Social PR Strategies and Tactics. Are they on Google+?

Press Release 217

Press Release Nielsen Blogger SEO 217

Webbiquity SMM

OCTOBER 8, 2013

Can social media help shorten b2b sales cycles? Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G.

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Take a look at this a business model that we are developing: [link] This blog post is a thinly veiled application that my firm is building for a variety of clients from Corporate Jets and Banking to Education industries. The game is going to change in a big way very soon.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Webbiquity SMM

DECEMBER 2, 2014

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. Or maybe 93% of B2B marketers use content marketing. NewsCred ). Econsultancy ). Social Fresh ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

MARCH 31, 2015

One noteworthy piece of advice: the best content marketers “market their marketing” though social channel, promotional tactics, collaboration with other internal teams, and tapping into “paid media such as Outbrain , Disqus , Taboola , and other types of promotional services.” These tips still work for 2015!

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Market share leadership in an industry, the final self-reported performance measure, (also) correlated positively with the integration of social tools in employees’ day-to-day work.” ” B2B Marketing Research and Statistics.

Statistics 190

Statistics Research Social Media B2B 190

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. A few journalists, analysts, and business-book authors in any industry segment stood out. They had no platform.

B2B 318

B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

SEPTEMBER 22, 2015

It is a fantastic prospecting / sales resource for B2B marketers”). Jim Belosic shares an infographic highlighting “16 tools that can help businesses with their social efforts,” and which is “helpful for folks who are preparing to migrate away from Wildfire and North Social” (both of which were acquired in 2014).

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60

ProBlogger

NOVEMBER 30, 2016

Research by the Content Marketing Institute conducted in 2014 shows that roughly half of the B2B bloggers in the United States have trouble pinpointing the value of their content. It is used to map the workflow of a person or a team on a white board. The value of a piece of content varies from one person to another.

Content 20

Content How To Metrics Blogger 20

Webbiquity SMM

APRIL 29, 2014

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS.

Brands 204

Brands SEO Press Release Engineering 204

agora pulse

AUGUST 19, 2020

If you are working in a strictly regulated industry like finance, then you need to be careful in what you publish on your site and social media channels. After all, 65% of content consumers stated that they prefer content from prominent industry influencers.). Already approved. Reasons Against Creating Social Content. Time-consuming .

Curation 130

Curation Content Curata Flipboard 130

Sprout Social

OCTOBER 17, 2016

What to Share You can Tweet your blog posts, articles from around the web, industry news and more. Spend time each day looking through what’s trending topics and think of ways to join conversations even if they aren’t completely related to your industry. Most of these accounts are celebrities or not specific to your industry.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40