Remove 2014 Remove Analytics Remove Communities Remove ROI
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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Personal and Human.

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Proving Value vs ROI in PR

Proactive Report

2014 will see more emphasis on reporting PR results. His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Build an engaged community. Proving Value.

ROI 69
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Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Waxing UnLyrical

Media + Google Analytics + behavior metric on one dashboard #measurepr. I asked Katie how PR and SM pros should approach “ROI”: @PChamero @shonali #measurepr nothing wrong with ROI measurement for PR, but most people don’t do it accurately, so cost benefit is better #measurepr. measurepr.

Metrics 223
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Weekly Roundup: Overcoming Obstacles with Measurement

Waxing UnLyrical

Why: Content marketing touches all aspects of business communications, which is why Lee Odden provides an easy to understand model for keeping content marketing accountable and measurable. What Social Media Analytics Can’t Tell You About Your Customers. Valeria Maltoni reviews Vision Critical’s 2014 report.

Metrics 100
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15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers.

Trends 78
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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers.

Trends 78
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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Eric Wittlake (@wittlake) January 7, 2014. Peter Drucker.

Metrics 100