Social Media Strategery

JANUARY 20, 2014

Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week. billion industry. Increasingly, to compete effectively in social media, brands realize that to play, they must pay.

Social Media 104

Social Media Compete Cost Syndication 104

Unmetric

JULY 17, 2016

Falling Facebook Reach numbers has been keeping social media managers up for years now. When Marshall Manson of Social@Ogilvy published a whitepaper in 2014 that showed how Reach hit rock bottom, for some it was an eye opener, for others it was proof of what they already suspected.

Data 60

Data Facebook Metrics Social Media Management 60

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Social Media Advertising Statistics. Facebook Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Devumi

SEPTEMBER 24, 2014

Off-Twitter contests are best run alongside other social media platforms and contest advertisement strategies. — Bebe Rexha (@BebeRexha) September 23, 2014. These types of Twitter contests take place entirely on Twitter, with no referral to any outside website or social media platform. RULES: 1.

Twitter 92

Twitter How To Hashtag Types 92

Hootsuite

FEBRUARY 12, 2015

“Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. Use social media for content promotion. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Sprout Social

JULY 19, 2016

What began as a simple platform for specific college networks has grown into a hub of social activity for 1.65 Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. billion monthly active users. Saved Replies.

Features 40

Features Facebook Marketing Notification 40

Hootsuite

FEBRUARY 12, 2015

“Social Media allows B2B organizations to reduce the costs of customer acquisition and relationship building,” Kemp explains. Use social media for content promotion. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

FEBRUARY 10, 2015

consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media.

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 40

Social Media Avatar Social Networking Compete 40

ProBlogger

JANUARY 19, 2015

It prompted Altimeter Group’s Rebecca Lieb to tell the New York Times , “It’s a clear message to brands: If you want to sound like an advertiser, buy an ad.”. On social media, the soft sell is the best way to win people over (and reach their News Feeds). It will put your posts in front of more potential customers.

Social Media 20

Social Media Tips ROI Meme 20

ProBlogger

JANUARY 25, 2015

The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in content creation. If you want to be perceived as a company with in-depth knowledge and expertise of your industry, you need to create high quality content that addresses the problems and questions of your target customers.

Small Business 20

Small Business Strategy Reputation Marketing 20

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. If they decide to share your post with their network… kaboom! 5 Ways to Grow Your Leads With LinkedIn by Social Media Examiner.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Hootsuite

MAY 26, 2021

Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing ? Or maybe you think it’s basically just social media advertising ? The social selling index (SSI) is a metric used to measure the impact of a brand’s social selling efforts.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Webbiquity SMM

JUNE 10, 2014

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over.

Conference 196

Conference Social Media SEO Marketing 196

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. I have grown increasingly critical (but not cynical) of big brands failing at social media.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Sprout Social

AUGUST 16, 2023

Source : Salesforce Ben Social Studio was built through a series of acquisitions and has been offered as a Salesforce Marketing Cloud solution since its launch in 2014. An integrated employee advocacy solution : Employee Advocacy by Sprout Social empowers employees as brand advocates.

Brands 69

Brands Social Media Management Authentication Software 69

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. With enviable presence on all prominent social networks, GE’s social strategy across platforms is just as creative as its diverse suite of products.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. .”

Social Media 207

Social Media ROI B2B Marketing 207

Socialmedia.biz

OCTOBER 29, 2016

Even worse, the bright spotlight of social media could turn a minor mistake into a potential legal disaster. Every social network is a unique world of its own, with separate sets of best practices. An image or advertisement that works spectacularly well on Facebook might not work in the slightest on LinkedIn or Twitter.

Influencer 60

Influencer Social Media Resources HootSuite 60

Webbiquity SMM

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Social Media Today ). Social Media Today ). Which explains a lot. MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Viper Chill

APRIL 7, 2014

Even though they dropped off the radar slightly, the SSL certificates niche is still an industry I watch with great interest because it’s one where big brands can get away with doing pretty much anything they want (unless someone calls them out on it?). Here are some stats from their advertising page: 16 million monthly visitors.

Widget 85

Widget Google SEO Badge 85

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh ). Social Fresh ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Viper Chill

FEBRUARY 10, 2014

Not actual crack, of course, but crack in the form of content that they just have to share with their friends on the world’s most popular social network. Started a browser-based game in 2009 that still makes $500/day now in 2014. — Scott DeLong (@scottintheworld) January 14, 2014. Two Reasons You Must Act Now.

How To 93

How To Adsense Sites Reddit 93

Viper Chill

FEBRUARY 24, 2015

There is actually far more money to be made in industries you don’t care about. While it’s possible to make big money from industries that have no interest to you – I’m talking outside of traditional paid ads and affiliate marketing here – it’s rare. There’s David Blaine with 420,000 fans.

Reddit 40

Reddit Forums StumbleUpon How To 40

Viper Chill

FEBRUARY 17, 2014

I also received some feedback from Danny Chapman who decided to try some “Viral Nova” style advertising on Facebook. Hopefully that gave Edgar some things to work on and gave you an idea of what is important when it comes to design in this industry. Very impressive, Daniel, and thanks for sharing! He’s right.

Adsense 88

Adsense Sites Examples Quantcast 88

Visually SM

FEBRUARY 15, 2020

Micro-content is by nature promotional, meant to encourage an action or elicit an emotion from a consumer, but is not an outright advertisement. As technology became more sophisticated, photographs became a feature of trade cards, and the advertising component became more subtle. Baseball cards. Since 1886. Since 1953.

Sports 130

Sports Instagram Advertising Travel 130

Webbiquity SMM

APRIL 27, 2021

In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines. They had no platform.

B2B 318

B2B Influencer Social Media BuzzStream 318

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

APRIL 29, 2014

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? email marketing. Add SEO to the list above and you’ve got WPO.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? While 28% of U.S. More than 1.5

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

JANUARY 5, 2016

Here are a few social media tools, reviewed by Jessica Davis , that will come in hand. Successful content marketers must evolve in a constantly changing industry. 7 Ways to Promote Your Slideshare Presentation by Maximize Social Business. 5 Mistakes That Hold Back Your Content Marketing by Content Marketing Institute.

Content 60

Content B2B Marketing Hubspot 60