Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? 81% of 15–25 year-olds in the U.S.

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Statistics YouTube Marketing HootSuite 145

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. In 2014, it was noted to be 7% while it was 14% in 2017.

CPC 111

CPC Facebook Marketing Advertising 111

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Ignite Social Media

JULY 31, 2017

In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. In 2015/2016, organic reach was down to 2.6% Almost one in every three minutes spent online is for social networking and messaging. Marketers are looking for efficiencies.

Social Media 84

Social Media Trends Community building Hosting 84

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape.

Trends 60

Trends Social Media Strategy How To 60

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).

Statistics 108

Statistics Mobile comScore Marketing 108

Buffer Social

DECEMBER 1, 2023

While he has worked mostly in iOS and apps, he’s also dabbled in marketing, too — Andy’s had a hand in building almost every part of the Buffer website! Andy’s advice: ‘Be passionate about your industry’ “At Buffer, it helps to be active and passionate about social media. ” 6.

Team 79

Team Engineering Company System 79

Talkwalker SM

MARCH 17, 2016

However, the applications of data from social networks go far beyond campaign measurement. The V irality M ap shows how the article which received the most engagement on the topic spread across social media and online (Data from Feb. 10 –March 10, 2016). 2015 – March 2016). Its quality? Its features?

Data 60

Data Social Media Brands Forums 60

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. It feels like every month a social network unveils a new social media advertising tool. Even though social media ads only represent 13.9 Regardless of your market, you can find ways to make social advertising work for you.

Advertising 112

Advertising Social Media List Statistics 112

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Instagram added 100 million users in roughly six months during 2016. Don’t believe us?

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. In 2016, Bored Panda was visited by about 17 million people, on average, per month.

Organization 108

Organization Flipboard Social Media Company 108

Net-Savvy Executive

JUNE 27, 2017

I've just updated it for the first time since 2014. The map of the social media data market ( Mapping the Social Data Ecosystem , 2013) predates the changes from Twitter's entry , but I think it's still conceptually correct. Update the labels and explore the details, and you have a current view of the market.

Privacy 40

Privacy Open Source Exercises Skills 40

The Social Media Hat

MAY 21, 2016

Social Media What Is Happening With Blab? The past twenty years have seen social networks come and go. Businesses and marketers and broadcasters have been using Blab to stream live video broadcasts. Blab is a social network designed to give users a platform on which to connect and have live video conversations.

Social Networking 113

Social Networking YouTube Platform Hosting 113

Unmetric

JULY 17, 2016

The numbers for Reach and Impressions will be displayed along with other engagement metrics for Posts published starting July 1, 2016, onwards. Here’s how we define the metrics: Reach : This refers to the number of unique people who viewed a piece of social media content. We’ve even learned to (almost) measure ROI.

Data 60

Data Facebook Metrics Social Media Management 60

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Start by creating a list of social media objectives and goals.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Travel Social Media Basics: Do Your Research. Social media isn’t a standalone tactic.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

AUGUST 23, 2016

Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. 89% of 18-29 year-olds are active on social media.

Social Media 40

Social Media Avatar Social Networking Compete 40

Buffer Social

JULY 27, 2016

I’ve done some thinking about what this new addition means to Snapchat content and the future of the social network. Keep reading to see what Memories is all about and how Snapchat is evolving into a must-have social media channel. Think of it as Instagram in 2014-2015 or Facebook in 2009-2010.

API 40

API Marketing comScore Video 40

Sprout Social

AUGUST 15, 2016

Social networks are changing all the time. By the time you get comfortable, an update occurs and changes your social media marketing strategy. Instagram has roughly half-a-billion users and more than 300 million active users on the network each day. — Canadiens Montréal (@CanadiensMTL) August 8, 2016.

Features 40

Features Instagram Brands Notification 40

Buffer Social

JUNE 30, 2017

Ellen DeGeneres’ selfie that took the social media world by storm is the epitome of everything that is awesome about social media. Ellen DeGeneres (@TheEllenShow) March 3, 2014. Two, it shows just how light-hearted, yet powerful social media can be. If only Bradley’s arm was longer. Best photo ever.

Social Media 111

Social Media MySpace Hashtag News 111

yMarketingMatters

FEBRUARY 28, 2016

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure.

Social Media 100

Social Media Marketing Mobile B2B 100

Hootsuite

APRIL 6, 2023

This moment essentially marked the beginning of social media influencers. Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom. If only Bradley's arm was longer.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Hootsuite

MARCH 7, 2022

Whether you’re using WhatsApp for business or pleasure, marketers will find huge value in understanding the Whatsapp stats that matter most in 2022. Since February 2016, WhatsApp has actively increased its monthly active users from 1 billion to 2 billion. WhatsApp is the world’s favorite social media platform. See it in action.

Instant Messaging 112

Instant Messaging HootSuite Marketing Statistics 112

Socialmedia.biz

OCTOBER 29, 2016

Social media, like life, is a rollercoaster of ups and downs. A marketing manager could wake up to discover worldwide approval for a witty tweet, only to face a tidal wave of bad press an hour later because of a hashtag that went wrong. Every social network is a unique world of its own, with separate sets of best practices.

Influencer 60

Influencer Social Media Resources HootSuite 60

Pam Moore

DECEMBER 11, 2016

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. 2017 content marketing statistics. 2017 content marketing predictions.

Template 167

Template Templates Content NewsCred 167

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job? You're doing great.

Questions 141

Questions Social Media HootSuite Marketing 141

Rebekah Radice

APRIL 11, 2016

Does it feel like a new social network pops up almost daily? If you’ve wondered which social media site is right for your business , it’s no surprise. So, what social media platform matters most to your business? Who is your target market? How to Choose the Best Social Media Site for Your Business.

Sites 114

Sites Social Media How To LinkedIn 114

Mindjumpers

MARCH 21, 2014

Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Similar Posts: Where’s Social Media Going in 2014?

Social Media 221

Social Media Class Trends Tumblr 221

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? In episode #69 of The Science of Social Media , we explore the many features that make LinkedIn such a powerful platform for brands and what marketers need to know going into 2018.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

The Social Media Hat

MAY 6, 2016

Facebook is the marketing platform of choice for businesses of all kinds and sizes everywhere. In fact, latest research puts this number at 122% more per ad unit than in 2014. According to the social network itself, these new-look column ads are: "29% more effective at attracting views (noticing the ad).

Facebook 145

Facebook Feed Feedly News 145

Sprout Social

JUNE 21, 2016

One of the easiest forms of social media engagement is the “like.” It’s a minor gesture, but Instagram likes can have a major impact on your marketing strategy. There are numerous studies that look at the best posting times for social networks. A photo posted by Warby Parker (@warbyparker) on May 18, 2016 at 10:36am PDT.

Instagram 81

Instagram Engagement How To Hashtag 81

Buffer Social

JUNE 6, 2018

Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy. Social media engagement increases loyalty and generates word of mouth.

Social Media 111

Social Media Engagement Marketing How To 111

Rebekah Radice

FEBRUARY 15, 2016

The social media landscape continues to evolve at a rapid pace, but then, you already know that. You’ve watched the surge in video marketing and probably even felt the tug to get involved. Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 million daily active viewers.

Trends 114

Trends Social Media Survey Mobile 114

Sprout Social

DECEMBER 14, 2016

Unlike the marketers of retail past, advances in technology gifted you with the unique opportunity to engage shoppers at every step of that journey—at home, on the go and in-store. At its most basic, social media is a marketing and sales tool. Improve Your Social Listening Skills. Who are you selling to?

Retail 40

Retail Social Media Sports Construction 40

Sprout Social

SEPTEMBER 7, 2023

But first, let’s define the concept of decentralized social media and break down the most popular platforms. And we’ll outline how decentralized social media could impact marketers. What is decentralized social media? The fediverse, a portmanteau of “federation” and “universe,” is made up of decentralized social networks.

Social Media 114

Social Media Open Source Marketing Microblogging 114

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

B2B 323

B2B Influencer Social Media BuzzStream 323

Sprout Social

MARCH 6, 2017

The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. In the social media industry, your audience demographics can change in what seems like overnight. billion daily active users , Facebook is the market leader for social networking sites.

Social Media 112

Social Media Strategy LinkedIn Education 112