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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Historical Lessons.

B2B 190
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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. I believe that will change as the importance of great content grows.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160
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This Week in Social Media – 7/24/2013

Social Media Marketing

Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. Similarly, B2B decision makers use different social networks for different purposes. Corporate media (or brand journalism or company newsroom) is a growing trend among brands.

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20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing

Writtent Blog

Despite the fact that it took the network 6 years to reach 50 million members , experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Company Pages. Are you currently using LinkedIn tips for B2B marketing?

B2B 107
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Unmetric joins the Falcon & Cision Family

Unmetric

It began when I was at my previous company in the enterprise peer-to-peer data backup space. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. From this, Unmetric was born. Stay well, Lux Narayan.

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11 Big Myths About Social Media and Content Marketing

Convince & Convert

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Most of the people with whom you are communicating in social are your current customers. Myth 6: Company channels are your most important social assets. Myth 11: The rules are different in B2B. They are myths.