Hootsuite

OCTOBER 23, 2019

Whether you’re hosting an event or you’re headed to one, we want to help you out. Whether it’s a conference you’re attending or the halftime show of a major sporting event, live tweeting requires just as much strategy and expertise as your long-term social media plans. Create a hashtag. London 2012 100 ????

Eventful 108

Eventful Examples Tips Hashtag 108

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 83

Sports Social Media Engagement Compete 83

Waxing UnLyrical

JANUARY 22, 2013

We talked about ups and downs of 2012, what to look forward to in 2013, and about the new book that Katie has co-authored with another of my faves, Beth Kanter , Measuring the Networked Nonprofit ( here’s my review of the book). So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.

Consultant 193

Consultant Hashtag Hosting Organization 193

Bare Feet Studios

JANUARY 24, 2012

I am part of the social media team that is helping raise funds for the Hawaiian Islands Land Trust (HILT) on January 28, 2012 and their annual fundraiser. We are putting social media to a test. All of that is the same this year, however HILT is adding several social media options. Mana Foods.

Social Media 100

Social Media Hosting Buy Flickr 100

Buffer Social

FEBRUARY 14, 2017

Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and Food Republic inviting Instagrammers to take over their feeds for a day. Driving social engagement. For Instagram posts, do you want to use a branded hashtag? What is it good for?

Hosting 109

Hosting Instagram How To Metrics 109

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts.

Social Media 94

Social Media Brands Instagram Training 94

Ari Herzog

AUGUST 3, 2012

We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. I have been involved in some form with the Social Media Club Boston Chapter since its founding in 2006, and remain so to this day, currently serving as a member of the board.

Social Media 101

Social Media Startup Energy Meeting 101

The Realtime Report

AUGUST 10, 2012

Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. The teasers included a short video, social media posts and a hashtag campaign, #UnleashTheLFA.

Facebook 163

Facebook Marketing Campaign Eventful 163

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” He has been running their social media scene for a few years but has always done so as a contractor from social media agency M80. All of these examples show the brand’s social agility. Holy Social!

Brands 136

Brands Film Hashtag Campaign 136

Convince & Convert

OCTOBER 17, 2013

For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. Turning to social media and Pinterest especially seems strategic as a forum for taking their support to the next level while raising awareness for Look Good Feel Better.

Campaign 132

Campaign Forums Curation Social Media 132

Convince & Convert

MARCH 22, 2013

“What we do in social media today might not be what we do next year.” “The excitement about social sometimes takes our eye off the fact that it’s still not for everybody.” The company’s fluency in social media drove holiday sales in 2012. Social Pros Shoutout.

How To 131

How To Retail Buy Mobile 131

Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Plus, hosting platforms like TikTok and Instagram are all free to use.

Video 112

Video HootSuite How To UGC 112

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Eric Schwartzman @ericschwartzman.

Social Media 115

Social Media API Training Class 115

Janet Fouts

OCTOBER 2, 2012

When I first heard about App.net my first reaction was probably very much like yours, “I don’t need another social media network!” Founder Dalton Caldwell created this new network–known to fans as ADN– a mere 12 weeks ago as an ad-free, real-time social network. There are a host of apps to use with ADN.

Twitter 131

Twitter Vimeo Notification Applications 131

ProBlogger

JULY 13, 2016

Beginning in 2012, it now consists of 23 million photos shared and loyal fans from Angola to Zimbabwe, and is part of a super-popular iOS app Little Moments (which went to number one when it launched!). I love hashtags used for community purposes. I love hashtags used for community purposes. Bringing the challenges to life.

Communities 25

Communities Hashtag How To Instagram 25

ProBlogger

MARCH 24, 2022

Check out the top 20 posts on ProBlogger in 2012 and notice that over 50% of the most read posts that year had personal words in their titles. The technical challenges – as with most self hosted blogging platforms forum platforms need maintenance and upgrades and can be a challenge to manage. Share Opinions.

Communities 40

Communities Strategy Forums Project 40

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

Tools 192

Tools Twitter Tips HootSuite 192

ProBlogger

JULY 13, 2016

Beginning in 2012, it now consists of 23 million photos shared and loyal fans from Angola to Zimbabwe, and is part of a super-popular iOS app Little Moments (which went to number one when it launched!). I love hashtags used for community purposes. I love hashtags used for community purposes. Bringing the challenges to life.

Communities 20

Communities Hashtag How To Instagram 20

ProBlogger

MARCH 24, 2022

Check out the top 20 posts on ProBlogger in 2012 and notice that over 50% of the most read posts that year had personal words in their titles. The technical challenges – as with most self hosted blogging platforms forum platforms need maintenance and upgrades and can be a challenge to manage. Share Opinions.

Communities 26

Communities Strategy Forums Project 26

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Social Pros Transcript For Your Reading Enjoyment.

Social Media 117

Social Media Committee Team Questions 117

ProBlogger

MARCH 27, 2013

Check out the top 20 posts on ProBlogger in 2012 and notice that over 50% of the most read posts this year had personal words in their titles. The technical challenges – as with most self hosted blogging platforms forum platforms need maintenance and upgrades and can be a challenge to manage. Share Opinions.

Communities 55

Communities Strategy Forums Ustream 55

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.

Strategy 159

Strategy Tips Case Study Instagram 159

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. Here are six social media tactics you should adopt: 1.

Social Media 40

Social Media Content Meme Geotagging 40

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

JUNE 14, 2012

This is Episode 20 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). This episode features Katie Morse of Billboard.

Hashtag 116

Hashtag B2B Social Media Metrics 116