Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Google ).

Statistics 108

Statistics Mobile comScore Marketing 108

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. million video views), over 6,600 followers on Pinterest, nearly 3,000 followers on Instagram and over 990,000 Google+ users have added Burberry to their circles.

Campaign 189

Campaign Platform Social Media Microblogging 189

Twist Image

FEBRUARY 15, 2013

The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. What's your Amazon experience like?

Privacy 107

Privacy Retail Wireless Smart Phone 107

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

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MAY 21, 2013

Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. Don''t believe me, speak to somebody who is currently sporting Google glass. Screens are increasingly getting cheaper and more ubiquitous. Welcome to the one screen world.

iPad 105

iPad Tumblr Yahoo iPhone 105

Twist Image

JANUARY 3, 2012

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". That may not happen this year, but you will see that consumers will be even more social in 2012. More social. Will this trend stop in the future?

GPS 106

GPS Microsoft Apple Loyalty 106

Twist Image

DECEMBER 1, 2012

It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on months of build-up, ad spends and hype (not to mention damage to the brand). A different price for different people at different moments.

Price 85

Price Retail Mobile Reputation 85

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 With the app, they can schedule posts on popular social media channels such as Google +, Facebook and Twitter, and handle multiple accounts simultaneously. Instagram is available on iOS, Android and other platforms. FourSquare.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Kikolani

AUGUST 24, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 37 Posts About Crappy Marketing (and What You Can Do Better) – Mistakes provide invaluable learning experiences. Bloggers have an advantage that static and retail websites don’t. Blogging / Content.

Mashup 117

Mashup Resources How To Remix 117

Ari Herzog

SEPTEMBER 20, 2012

This resulted in the account which became the basis for my Google+ account. 2012: Today. When he's not blogging, Ari helps brands improve their digital media marketing. At the opening party for a machinima film festival, Jose Marques, a Portuguese venture capitalist friend, sent me an invite to Gmail. Thinking about Squiddo.

MySpace 187

MySpace Tweetdeck Mashup Flickr 187

Waxing UnLyrical

APRIL 10, 2012

Desperate for answers, I did what any customer in 2012 would do and looked to Facebook and Twitter. “On average, a business only sees about 20 to 25 cents on the dollar of retail value,” says author and business owner Jay Goltz. And is it a good idea from a public relations and marketing standpoint? Why or why not?

Small Business 267

Small Business Flickr Upcoming Retail 267

Twist Image

JUNE 30, 2012

A new report by InMobi and Mobext titled, The Role of Connected Devices in the Consumer Sales Journey uncovered some consumer habits that were unique to the tablet market. Google also announced their tablet, Nexus 7 , at this year's Google I/O 2012 developer conference this past week. million U.S. population. media habit.

iPad 97

iPad MySpace Microsoft Apple 97

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. V3 Integrated Marketing ). MediaPost ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Absolute PA

JUNE 15, 2013

Everyone’s flocking to Google+, Pinterest, or back to Facebook. Or Meredith Blair , owner of ShopBizi , who landed a new online retailer for her fabulous line of exclusive leather handbags. It’s flipping Google search on its head giving power to you, dear business owner. Apparently. (At I say: Balls to that! Cool or what?

Twitter 106

Twitter Tweetdeck Social Networking Blogger 106

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. A majority of Gen Z supports a more inclusive society. No, you don’t.

Statistics 102

Statistics Marketing HootSuite Study 102

ProBlogger

NOVEMBER 28, 2012

eReader 2012–2016 Forecast , new models of Kindle Fire are more than likely to disrupt the market once again. Amazon is an authority even in the eyes of Google, and having your blog there gives you more exposure. So, by publishing on Kindle you’ll pull in people who might never hear about your business otherwise. Added income.

Publishing 50

Publishing How To Wireless Retail 50

ProBlogger

AUGUST 15, 2012

Bloggers have an advantage that static and retail websites don’t. Before we get started, I just thought I would mention a few Google algorithm changes that you should know about when thinking about link building in 2012. Google’s Panda update. Google’s Panda update. Google’s Penguin update.

Blogger 42

Blogger Tools Tips Hubpages 42

Mindjumpers

FEBRUARY 28, 2012

And since the beginning of 2012, daily users has increased by more than 145 %. In fact, Pinterest drives more traffic to websites and blogs than YouTube, Google+ and LinkedIn combined. Here are some of the brands that using Pinterest in a great way to connect to their markets: General Electric.

Brands 271

Brands Social Bookmarking Retail Statistics 271

Laurel Papworth

JUNE 11, 2012

A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Google Plus Business Page training and computer workshop. Google Plus reached 49 million members (Dec 2011) in only a few months! Session Details .

Foursquare 91

Foursquare Training Google Social Media 91

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.

Apparel 236

Apparel iPad Mobile Loyalty 236

Hootsuite

AUGUST 17, 2022

Google interprets each link to your article as a vote of confidence, so the more links you earn, the higher you rank. Digg launched in its current form in 2012, and is a long-running news aggregator that many believe was the inspiration for Reddit. But if you’re using Reddit for your social marketing plan, be very careful.

Social Bookmarking 105

Social Bookmarking Tools HootSuite Aggregator 105

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Bill Hartzer

APRIL 11, 2012

Home Depot , the home improvement “big box” retailer, has been caught promoting what I call “questionable” link tactics and providing false information to their vendors. We are using our brand authority and marketing power to increase traffic to our site and convert customers. URL:[link] Home_Insulation.

Questions 144

Questions Retail Sample Samples 144

Webbiquity SMM

AUGUST 11, 2015

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Pinterest drives 25% of all retail website referral traffic. 81% of B2B marketers use Facebook to distribute content. Digital Marketing Philippines ).

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Convince & Convert

JANUARY 3, 2012

Certainly you and I were just talking before about Google+, and some people would say, “Is Google trying to become the next Facebook?” ” I would argue no, but think about it from Google’s perspective. If I had to go off of the Google platform to be social, I may not come back.

Apple 116

Apple Google Yahoo Facebook 116

Webbiquity SMM

JANUARY 30, 2014

Find the answers to those questions and many more here in a dozen of the best Pinterest marketing guides of the past year. Albert Costill presents more than four dozen points to “convince you of the power of Pinterest” for marketing. 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. •

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Kikolani

NOVEMBER 13, 2013

For affiliate marketers and product creators, Black Friday and Cyber Monday are golden opportunities. Tips for Affiliate Marketers. Are you an affiliate marketer? Black Friday fever has already begun with major retailers sharing (or “leaking”) their ads early. Affiliate Marketing Blogging Featured'

Affiliate marketing 157

Affiliate marketing Discount WordPress eBook 157

Convince & Convert

JANUARY 3, 2012

Certainly you and I were just talking before about Google+, and some people would say, “Is Google trying to become the next Facebook?” ” I would argue no, but think about it from Google’s perspective. If I had to go off of the Google platform to be social, I may not come back.

Apple 64

Apple Google Facebook Yahoo 64

Twist Image

AUGUST 16, 2012

When people ask me if this is a bubble, I am quick to answer "no," based solely on this quote by Simon Khalaf of Flurry from March 2012: "In 1999, there were 38 million broadband Internet users worldwide. Facebook needs to find what Google uncovered in their AdWords model. Today, there are 1.2 Everything is social.

Social Media 102

Social Media Adwords Advertising LinkedIn 102

Twist Image

JULY 3, 2012

In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. So, how did Google and Microsoft fare with their announcements? Microsoft's Surface is said to be coming soon as is Google's tablet, Nexus 7. Here come the tablets. Connectivity at core.

iPad 85

iPad Microsoft Apple Mobile 85

Convince & Convert

FEBRUARY 2, 2012

2012 Edelman Trust Barometer: Global Deck. Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. What that really means for you, the listener, and for guys like you and me, Jay that are in the business of marketing, people are becoming more and more skeptical.

Social Media 116

Social Media Committee Team Questions 116

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

JULY 13, 2012

I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. In 2012, it doesn’t rank. In 2012, Susan G. Our first step there was, I would say it was a safe step, cause marketing. In 2011, Susan G. Komen ranks 56th of 79 surveyed.

Banking 113

Banking Mobile Team Social Media 113

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. You can track this in Google Analytics.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Writtent Blog

AUGUST 14, 2013

One of the most critical objectives for content marketers is increasing engagement with website visitors. In fact, studies by Google have found that 90% of web users may switch between tablets, computers, smartphones and televisions to accomplish a single task. Be Distinct. Create a Newsletter Sign-Up Series. Include More Visuals.

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Engagement Statistics Study Case Study 103