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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. The project.

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Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). That way you can make the best decisions when it comes to your social media marketing strategy. But that’s a little easier said than done. We want to help. Instagram general demographics.

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How to Download and View your Twitter Archive

Idaconcpts

On December 19, 2012 Twitter introduced the ability to download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning. Because the feature is available only to a small subset of users, there’s a chance you won’t see the button yet. Here is how to download your Twitter archive.

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Fetching Friday – Resources Mashup & Supermoon 2012

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content.

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This Week in Social Media – 5/22/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

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27 Top Facebook Demographics that Matter to Social Media Marketers

Hootsuite

Facebook demographics reach farther and wider than any other social media network. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Some social media networks tend to be popular with specific age groups. And it has definitely changed.