Mindjumpers

FEBRUARY 28, 2012

And since the beginning of 2012, daily users has increased by more than 145 %. More and more brands has also starting to tap into this platform. And what Pinterest does great is that it allows for users to have a profile where they can communicate who they are and what they stand for through visual content. Brands on Pinterest.

Brands 271

Brands Social Bookmarking Retail Statistics 271

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. 5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights. Why brands will lose if they ignore Google+ by iMedia Connection.

Google 216

Google Tips Bookmarklet SEO 216

Mindjumpers

NOVEMBER 7, 2012

The Presidential Election 2012 is now over. Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media. According to a recent study by PEW, around 39% of all adult Americans have engaged in either civic or political activity on social media between 1-8 times.

Campaign 239

Campaign Social Media Brands Statistics 239

Mindjumpers

AUGUST 13, 2012

Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Customers expect brands to maintain an active social media presence. The bottom line is that brands that deliver great customer service and support, win.

Social Media 257

Social Media Brands Statistics Retail 257

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends. Related articles.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Mindjumpers

NOVEMBER 20, 2012

We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. According to the paper, prior to the Edgerank algorithm changes, brands had an average reach of 16 %. Here is a summary of the main points: Organic Reach. Engagement.

Brands 244

Brands Social Graph Report Groups 244

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 Yelp has a huge community, and the reviews on the site are read seriously.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. Despite this compelling number, brands have been a bit slow to embrace video as a medium. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2 Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Mindjumpers

MAY 31, 2012

Almost every company has a brand page. It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. When someone interacts with your brand page on Facebook, it will tell something about that person’s identity. A case study.

Case Study 264

Case Study Communities Campaign Study 264

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. Monitoring.

Survey 225

Survey Report Social Media ROI 225

Mindjumpers

JUNE 8, 2012

We’ve seen pages that create strong communities, and even movements. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. The case recently won the Blue Award, the best possible, at Facebook Studio Award 2012. Identify Your Brand’s Social Kernel.

CSR 237

CSR Small Business Case Study Communities 237

Mindjumpers

MARCH 26, 2012

Another important element that helps in storytelling is the new Facebook Timeline both for individuals as well as for brands. Brands using storytelling. Brands or individuals that have been successful in social media are those that are able to tell the best stories through digital means, in the most interesting ways.

Social Media 274

Social Media Case Study Communities Brands 274

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

Engagement 167

Engagement Video Brands comScore 167

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 94

Social Media Brands Instagram Training 94

The Realtime Report

AUGUST 28, 2012

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. Community Size: Impressive. million U.S.

Google 184

Google Engagement comScore Facebook 184

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Instagram 145

Instagram Social Media Marketing Survey 145

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. To help make this topic relevant to potential customers, the brand sought out public opinion. Build brand recognition for Securian. Choose Relevant Content .

Social Media 186

Social Media Strategy Case Study Airlines 186

Hootsuite

AUGUST 30, 2022

Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. Show real support for your 2SLGBTQIA+ customers and the community by consistently donating proceeds to charity or taking other meaningful actions. A majority of Gen Z supports a more inclusive society.

Statistics 102

Statistics Marketing HootSuite Study 102

Mindjumpers

MAY 3, 2012

Tweet Following post is written by Marianne Vågan, Local Community Manager from Norway and part of Mindjumpers Network. Twitter: There are about 252,202 Norwegian users of Twitter (January 2012). As of 2012, 47.3% How Honda Reverses Brand Communication on Pinterest. on Twitter.

Social Media 247

Social Media Airlines Statistics Social Networking 247

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? People don’t engage with brands.

Mobile 225

Mobile comScore Insurance Sites 225

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. Can we just buy followers?

Questions 141

Questions Social Media HootSuite Marketing 141

Mindjumpers

FEBRUARY 18, 2015

The term Dark Social was first coined back in 2012 by Alexis C. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts. There are no algorithms to understand Dark Social, and thus brands should aim to eliminate it as much as possible.

Social Media 100

Social Media Instant Messaging Tips URL 100

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. 2016-2020: Borderline content, demonetization and brand safety.

YouTube 145

YouTube HootSuite Metadata Notification 145

ProBlogger

DECEMBER 30, 2011

Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. In 2011 he created the Million Dollar Blog Project and launched his case study blog, Expert Enough. He also has a talent for community engagement. I love his blog. Colin Wright.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Mindjumpers

FEBRUARY 18, 2015

The term Dark Social was first coined back in 2012 by Alexis C. Dark Social happens when someone shares content or a link by copying and pasting into communications such as emails, instant messages and forum posts. Among other things the research showed that 32 % of people who share content online would only share via Dark Social.

Social Media 100

Social Media Instant Messaging Tips URL 100

Mindjumpers

MARCH 8, 2012

Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. The brand is offering its card members a great reason to tweet about promotional offers. Community Manager: To Be Or Not To Be!

Twitter 172

Twitter Foursquare Case Study Hashtag 172

Audiense

AUGUST 4, 2017

Surprisingly, even though ticket prices for Tomorrowland have increased by 12% since 2012 the event managed to sell out in 40 minutes flat! In the segment of “EDM Tomorrowland superfans” 15% of that community is able to speak Japanese! Through the power of influencer marketing brand expansion is well within reach.

Influencer 130

Influencer Tourism Marketing Eventful 130

Mindjumpers

JUNE 25, 2012

Compared to brands’ normal websites, a Facebook page has become the go-to destination for consumers and fans. Many of us probably recognise this from when we are on the search for information about a brand or product. Here, it is stated that the Skittles brand website had 23,000 U.S. Good community management increases sales.

Report 277

Report comScore Marketing Groups 277

Mindjumpers

JUNE 22, 2012

By having a character to follow and involving fans in the process of launching a new product, Skittles created a feeling of community belonging amongst fans. A like is not just between the brand and a fan – the like will be visible for the fans’ friends, which then creates an organic spread of content.

Facebook 267

Facebook Transportation Campaign Study 267

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. So if the company can create brand experiences for customers and merchants that speak to how unique and valuable its card membership is , it’s more than halfway there. And that was just the first step in the process! ” Etc.

Strategy 100

Strategy Case Study Collaboration Communities 100

Mindjumpers

APRIL 11, 2012

Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”

Metrics 268

Metrics Analytics Nielsen Social Media 268

Buffer Social

JULY 5, 2022

And while plenty of those subscriptions may be for companies and brands , there’s recently been a surge in the popularity of individual newsletters. If you’re interested in building community and establishing yourself as an expert on a certain topic, an individual newsletter may be perfect for you.

Newsletter 80

Newsletter Film News Influencer 80

Kikolani

DECEMBER 16, 2011

8 Tips For Creating a Great Case Study – The following are some tips on how to make your case studies a powerful asset in soliciting business. 12 Things You Need To Do Before 2012 – It’s time to make a list of the things that you need to complete before the end of the year. Could this be applied to online business?

Mashup 113

Mashup Resources Case Study RSS 113

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. 56% of consumers are more likely to recommend a brand to a friend after becoming a Facebook fan, according to Mashable.com. .

Mobile 180

Mobile iPhone iPad Training 180

agora pulse

FEBRUARY 22, 2020

A 2019 study by Gartner reported that marketing leaders planned to spend 26% of their marketing budget on marketing technology in 2020 , making it the single largest area of investment for marketers, followed by labor, agencies, and paid media. Large brands have in-house graphic designers, Photoshop experts, and a video production team.

Social Media 175

Social Media UGC Tips CPM 175

Diva Marketing Blog

MARCH 30, 2012

Many brands, B2b, B2C, as well as, nonprofit and even the military and higher ed are pinning. The strategy capitalized on Pinterest in an innovative way beyond brand pins on a board. We have a unique view of the campaign from two perspectives: the brand and the agency. . . A creative agency founded in 2010.

Case Study 95

Case Study Campaign Study Activities 95