Waxing UnLyrical

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Shaping My World In 2011: Tackling The Triangle

Waxing UnLyrical

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. In 2011, I would like to see WUL really take flight; not just from a content point of view, but continue to expand and become a landing pad for global voices of public relations and social media.

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Bad PR Measurement Gets a Smackdown

Waxing UnLyrical

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. It was a rollicking chat, more than 250 tweets, around three questions: @CommAMMO Each of us has a personal Bete Noir — mine is “value of a Facebook fan. measurepr -12:07 PM Apr 12th, 2011. 12:29 PM Apr 12th, 2011.

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How Nissan Micra Rode the Social Media Bandwagon

Waxing UnLyrical

Facebook is becoming the ubiquitous answer to all the questions you could possibly have. ” According to an article in the Economic Times , the Micra, which was positioned as a low-cost car for young Indians, saw sales of a little over 12,000 units in the nine months between July 2010 and March 2011. What made it different?

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What Would Mickey Measure?

Waxing UnLyrical

tomorrow, for PRSA’s 2011 International Conference. By the way, an easy way to save my session info is to download the nifty conference app that Meltwater created for PRSA 2011 , and just save it to your calendar. In other words, it’s the way I’d answer the question, “What would Mickey measure?”

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Lessons From a Very Public Break-Up

Waxing UnLyrical

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Do you have any favorite campaigns from 2011?

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. But here’s what we did know: based on a similar initiative in 2011, where OA asked people to upload photos to a photobook, OA secured 261 new members to its eCommunity. Would you like more case study posts?

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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? Now, you might think some of these are really basic questions, but the truth is that they can still flummox practitioners who’ve had years, even decades of experience.

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