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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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How You Can Help Me Grow a Mo

Ari Herzog

It is gratifying to know over 850,000 people participated in the 9-year-old Movember movement in 2011, raising over $126 million. When I teach the second half of this cause marketing experiment to my Thursday students and share how I intend to reach the larger at-large student population at the college, I expect more will come.

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Business Leaders Really Can Make A Difference

Twist Image

This has been a tradition since October 2011. It was - without a question - one of the hardest moments in my life. cause marketing. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog. My world collapsed.

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Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

I think a lot of it is just a resources, capabilities question. Jay : Speaking of which, I’ve had this question from several people about gee, what was it like being in Greece? In 2011, Carnival, according to some brand reputation research from Harris Interactive , in 2011 Carnival was ranked the number two cruise line.

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Color Clash: Pink or Purple?

Waxing UnLyrical

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? Clearly, I worded the question wrong.

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