Keyhole.co

AUGUST 17, 2023

As all things social move to monetize, the popular social media management platform TweetDeck has transitioned into a paid service: XPro. As the “Pro” name suggests, XPro provides marketers, journalists and power users with tools to maximize their impact on Twitter.

Tweetdeck 52

Tweetdeck Social Media Management Collaboration Analytics 52

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data. Matt Bailey is a 15-year internet marketing veteran, author and entrepreneur.

Engagement 131

Engagement Training Apple Conference 131

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Mindjumpers

DECEMBER 14, 2011

Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Mindjumpers

DECEMBER 8, 2017

Solution: Together with Carlsberg Group Digital, Mindjumpers solved these challenges by creating a social media hub and global social media strategy that would strengthen brand activation at a global and local level. Our tasks are to consistently train all agencies and markets working with the brands’ social media.

Groups 100

Groups Groups Guidelines Social Media Management 100

Mindjumpers

MARCH 7, 2012

We have all heard that “Content is King” According to a 2011 study by the Content Marketing Institute , content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. Monitor your community.

Facebook 231

Facebook Marketing Communities Conversation 231

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” Manage your social media marketing strategy for every important platform using Hootsuite.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Mindjumpers

DECEMBER 17, 2014

In 2011 NPR commenced a project called “The Local Stories Project” , an experiment aiming to localize content on their Facebook page. In order to build and engage communities in valuable ways, we have Social Media Managers located in more than 25 countries around the world.

Case Study 225

Case Study Project Study Communities 225

Mindjumpers

JANUARY 10, 2012

Another chance to look at the social media universe, analyse the trends and make the strategies. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future. 2012 Social Marketing & New Media Predictions [White Paper].

Social Media 273

Social Media Statistics MySpace Tumblr 273

Hootsuite

MARCH 11, 2020

Snapchat launched in 2011. And as of early 2020, Snapchat is still one of the top 15 most-used social media platforms in the world. First things first: Know that Snapchat might not be the right social media platform for every business. It lets you access more features that will support your marketing strategy.

Marketing 145

Marketing URL Features Platform 145

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

Unmetric

OCTOBER 25, 2019

Unmetric’s customers have the option to access a world-class social media management platform, while Falcon’s customers will have the option to add crucial benchmarking and competitive intelligence to their existing package. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Dave Fleet

APRIL 14, 2011

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. Leverage community for first tier marketing and support.

How To 321

How To System Social Media Management Trends 321

Mindjumpers

FEBRUARY 24, 2012

Read the complete report here: Altimeter Report: Making The Business Case for Enterprise Social Networks. Similar Posts: New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money! How to Measure Your Social Media ROI [Infographic].

Social Networking 258

Social Networking Report ROI Software 258

Hootsuite

SEPTEMBER 30, 2019

The super app is the single largest social network in China, and it’s gaining momentum elsewhere, too. Weixin was first released as a messaging app in 2011 by parent company Tencent. Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. WeChat influencer marketing.

Vimeo 111

Vimeo How To Marketing Template 111

agora pulse

JANUARY 25, 2021

“ A n online community manager builds, grows, and manages online communities, performing community management, often around a brand or cause,” according to Wikipedia. A community manager is not necessarily the same person as a social media manager. For larger brands, it certainly isn’t.

Communities 112

Communities Forums Disqus Social Media Management 112

Mindjumpers

MAY 16, 2012

Oliver Blanchard’s book Social Media ROI from 2011 is one of the best contributions to the social media field yet seen. In this book, Blanchard shows how to align your brands’ overall business goals with your social media goals. How To Gain Value From Social Media Feedback.

NGO 272

NGO Strategy Facebook How To 272

Firebelly

MARCH 7, 2011

Instead, this information is reflective of the brand’s eye view on the state and future of social media in 2011 development and execution. Views included here give us access to the plans and corresponding spending in new media for the year ahead. What Makes an Exceptional Social Media Manager?

Social Media 190

Social Media Social Media Management Conference Campaign 190

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. List of Corporate Social Strategists for 2011. Followers range from less than 10 (no, that’s not a typo) to more than 10,000. Anyway, on to the list!

List 155

List Twitter Brands Microsoft 155

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Google Wave came out, I think that was 2011.

Influencer 85

Influencer Social Media Hubspot Travel 85

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

B2B 177

B2B Hubspot Class Forums 177

Hootsuite

MARCH 31, 2020

How to Use Twitter Analytics: The Complete Guide for Marketers. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag. Compliance.

List 145

List Social Media HootSuite URL 145

Waxing UnLyrical

AUGUST 28, 2012

is an updated version of Matt LaCasse’s terrific post from March 2011 on the secret behind good networking. He does social media management for KimberMedia and does marketing/PR for @bgckids. Today’s pick (by moi!) Always relevant. Congrats Matt & family! He also blogs.

Conference 186

Conference Meeting Flickr Curation 186

Idaconcpts

MARCH 8, 2012

Here is an interview with Cynthia, the founder of ShopLAStyle.com , who will talk about her company, what happened on that day, how social media helped her to handle to inform people who received the spammy email, and what she has learned from this experience. What’s your main market? How do you started?

Automotive 127

Automotive Retail Social Media Management Hosting 127

Hootsuite

JULY 4, 2022

For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. The brand revived a beloved character— Jake from State Farm —from a well-known 2011 TV advertisement and built a home for him on TikTok.

Questions 105

Questions Banking Insurance HootSuite 105

Keyhole.co

SEPTEMBER 4, 2023

By coupling the power of niche-specific hashtags with strategic utilization of influencer marketing platforms , you can attract a wider audience base, including specialist consumers who are more likely to convert. Hashtags allow users to discover content related to their interests quickly and easily. Take the Coca-Cola #ShareACoke campaign.

Hashtag 52

Hashtag Instagram Strategy How To 52

Sprout Social

JUNE 27, 2016

Use a Social Media Management Tool. If you truly want to keep your social media logins safe, consider using a social media management tool. With Sprout Social, you can allow different team members to access the company’s social media accounts without giving out the password.

Social Media 63

Social Media How To Policies Hashtag 63

agora pulse

OCTOBER 20, 2016

A lot of time, effort and yes, money is behind all of these pieces of marketing content. It is an easy jump to make then that these businesses, which are spending money on content creation , will have no problem spending money on tools if that saves them (more) time and will make them more efficient in their marketing efforts?

Publishing 60

Publishing Case Study Facebook Study 60

Idaconcpts

AUGUST 7, 2012

Here is my conversation with Carla on her company and her current marketing efforts. We specialize in wedding day coordination, which is perfect for the couple who has already planned the perfect event but needs an organized professional to coming in and manage all of those planned details. What’s your main market?

Small Business 124

Small Business Advertising Project Course 124

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience.

RSS 128

RSS Social Media Engagement Retail 128

Direct Marketing Observations

SEPTEMBER 29, 2015

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? In 2015, I’d say now more than ever social is part of the fabric of every org. It’s either an integral part of every marketing plan or it does have some role. Self explanatory.

Social Media 100

Social Media Collaboration Team Resources 100

agora pulse

JULY 16, 2019

Consumers don’t care about your brand or your marketing message—unless it resonates. Here are five brands acing storytelling on social media and some actionable takeaways. the Charmin Bears, Tony the Tiger, and the Keebler Elves) in their marketing messages and for good reason. And Nike is right on the marketing money.

Social Media 110

Social Media Brands Hashtag Meme 110

Buffer Social

JUNE 30, 2017

In my experience, we as social media managers tend to take social media very seriously. But if we can learn anything from Ellen’s selfie and #NuggsForCarter, it’s that social media is meant to be a fun and sprightly place for people to share stories, connect, and be themselves.

Social Media 111

Social Media MySpace Hashtag News 111

Buffer Social

APRIL 24, 2018

If that’s not too far from your day-to-day experience, I would love to suggest a simple tactic that can help you get better results and make you a better marketer… Scheduling your Facebook posts. Buffer can help you with Facebook scheduling, managing multiple Facebook Pages, and more. Keen to find out more?

Facebook 111

Facebook How To Publishing Study 111

ProBlogger

JUNE 28, 2012

This guest post is by Anshul Dayal of Nichsense Niche Marketing. Many entrepreneurs who own successful online businesses have followed similar paths through the world of blogging, internet, and affiliate marketing. So what led me to blogging and the world of internet marketing? Blog or business? My recipe for success.

Affiliate marketing 38

Affiliate marketing Marketing Adsense Blogosphere 38

Ari Herzog

AUGUST 3, 2012

The year was 2009 when I started walking down the road toward self-employment as a digital media auditor, marketer, and trainer. But, like so many other startup situations, that job turned into so many more things: advertising manager, PR representative, guerilla marketing manager, and yes, social media manager.

Social Media 101

Social Media Startup Energy Meeting 101

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. How to update Facebook status and Twitter with Rockmelt – a look at a new social media management tool. Making Money Online / Online Marketing. Social Media / Social Networking.

Mashup 128

Mashup Resources Digg Social Bookmarking 128