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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Some place the highest premium on loyalty and trust in a brand or product. percent from 2012 and almost triple the amount spent in 2011. Once considered to be a new “fad,” social media is now an integral part of consumers’ daily lives. Consumers today are finicky and want what they want, now. Overall, U.S.

Retail 217
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TheWayoftheWeb Most Read Posts in 2011

The Way of the Web

There’s still a week to go, but unless something radical happens, here’s a quick run-down of the most read posts I’ve written on this site in 2011. Klout and Peerindex: Social network loyalty cards. 2012 The Year of 3D Printing? And I’d like thank you.

Klout 33
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11 Big Myths About Social Media and Content Marketing

Convince & Convert

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Even among Americans 65 years old and better, 43% of them use social.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

Your goals are the heart of your social media strategy and your social network choices need to be in service of them. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. You may have heard that TikTok is amazing for its organic reach.

Questions 104
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What A CMO Wants. What A CMO Needs.

Twist Image

report titled, CMOs On Social Marketing Plans For 2011. This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape. online social networking. social marketing.

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Fetching Friday – Resources Mashup & Chicago Lightning

Kikolani

How to easily find guest posting opportunities – from what you read to searching on social media. Exploring loyalty in the blogosphere – are bloggers transient with their loyalty, or does it depend on the community? Social Media / Social Networking. Is whitehat SEO a joke ?

Mashup 134
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The Year Of More

Twist Image

More social. Social Media and online social networking has changed the very fabric of business and society. Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social. loyalty program. networked appliances.

GPS 106