The Way of the Web

DECEMBER 24, 2011

There’s still a week to go, but unless something radical happens, here’s a quick run-down of the most read posts I’ve written on this site in 2011. Problems embedding Youtube videos in WordPress? Klout and Peerindex: Social network loyalty cards. 2012 The Year of 3D Printing?

Klout 33

Klout Embedding Loyalty Vimeo 33

Webbiquity SMM

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

JANUARY 24, 2014

I could write most of an entire book about this topic, and actually touched on it a lot in The NOW Revolution , my 2011 book with Amber Naslund that is more relevant than ever. But in this post, I’ll summarize the six ways Univision set itself up for social success, and the corresponding lessons that apply to us all.

Engagement 165

Engagement Syndication Facebook Metrics 165

Hootsuite

MARCH 31, 2020

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.

List 145

List Social Media HootSuite URL 145