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2011 Social Media Marketing Trends

Webbiquity SMM

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Share this on LinkedIn.

Trends 187
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Almost half of Canada’s population, 46 per cent, are on LinkedIn. Time spent reading newspapers is down 75 per cent since 2011.

Marketing 199
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Your 2011 Digital Marketing Reboot

Twist Image

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. Don't forget about the social media spaces: Twitter, Facebook, LinkedIn , etc.

Hitwise 111
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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Profiles: LinkedIn. Profiles: LinkedIn. Profiles: LinkedIn. Profiles: LinkedIn. Kimberly Bryant. Danielle Morrill.

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Creating a Custom RSS Feed for Guest Posts

Kikolani

Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. Creating a Custom RSS Feed. The solution to this would be having an RSS feed with only your content in it from each of the sources you write for. xml version="1.0"

RSS 142
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What vertical networks mean for the future of social media

Sprout Social

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Every day people are taking their posting habits away from main feeds and into more private options, like subreddits and Facebook Groups. But first, what are vertical networks?

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Alicia Cowan’s Best of the Blogs 2011

Absolute PA

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. 7 Steps to setting up Your Twitter account (November 2011).

Twitter 65