Waxing UnLyrical

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Shaping My World In 2011: Tackling The Triangle

Waxing UnLyrical

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. Not only because it helps me immensely in terms of creating content, but because it gives readers a range of opinion and insight into the business of communication. That can make us feel like losers.

Class 105
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How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Project 170
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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

With the number of dialects numbering over a thousand, these invite customized content delivery. says: January 4, 2011 at 10:01 am [.] Media Point » How Pink Panties Heralded India's Social Media Movement | Waxing … says: January 4, 2011 at 12:27 pm [.] India is the cradle of regional languages.

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Judging A Blog Post By Its Cover

Waxing UnLyrical

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. In the digital world, that’s judging content by its ability to intrigue you in a split-second. It’s the Google generation’s way of thinking.

Class 215
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Weekly Roundup: The Gerald Durrell Edition

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Class 144
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Monday Roundup: Lessons from Avinash Kaushik

Waxing UnLyrical

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Why: When I featured this post in a roundup back in 2011 , I described it as personable, funny and really easy to read despite its long length. But reading just one post from Avinash is never enough. So this week, it’s all Avinash, all the time!

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Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

Why: “You can count to your heart’s content, but unless you examine what made your fan count go up and what happened to your sales funnel as a result, you’re only adding to the confusion,” wrote Katie Paine in this 2011 post for PRSA where she demystifies social media measurement.

Strategy 100