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How to Measure Customer Engagement and Why It’s Important

Pixlee

If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. It’s about regular interactions, communication, and establishing an emotional connection that encourages long-term loyalty. It’s an integral part of any successful marketing strategy.

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. How do you qualify your audience for each campaign? No one enjoys having their value reduced to a number, or bid for at an auction. apologies, Shonali!).

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Five Must Haves for Planning Social Content in 2018

Ignite Social Media

If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. However, much like you wouldn’t organize a print campaign in the same way you would television, social content strategies aren’t one size fits all.

Content 99
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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Thus, giving due praise is vital.

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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Last year was the best holiday season for retail sales since 2011, and much of that growth occurred through mobile ecommerce.

Retail 109
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What A CMO Wants. What A CMO Needs.

Twist Image

report titled, CMOs On Social Marketing Plans For 2011. "In 2011, revenues remain critical, but the additional value of these consumer interactions -- even beyond the site -- lies within the key insights customers share with brands. This is from the executive summary. This may work out for them, but it could very well not.

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Friday Fun: Marketing Irreverence

Diva Marketing Blog

For today's Friday Fun, let's take a look as some slightly different, slightly off the wall marketing, customer loyalty ( sort of.maybe.we'll see ) campaigns and an in your face ad site. . The scavenger hunt, a game that is centuries old, is a favorite to morph into a experience brand campaign. Friday Fun is back. Cha Cha Cha.